At a Glance
- Tasks: Lead brand storytelling and influencer partnerships to shape cultural presence.
- Company: Join a luxury house with a focus on creativity and innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for career growth.
- Other info: Passionate team with a commitment to diversity and inclusion.
- Why this job: Make an impact in the fashion industry through engaging campaigns and collaborations.
- Qualifications: Experience in PR, influencer marketing, and strong communication skills required.
The predicted salary is between 40000 - 50000 € per year.
Would you like to join a luxury house where you’ll help shape the brand’s cultural presence and consumer influence? As the PR Manager, you will lead brand awareness and storytelling through impactful influencer partnerships, media relations, talent collaborations, and culturally relevant campaigns that drive engagement, desirability, and brand image.
The Role:
- Develop and execute influencer and PR strategies aligned to brand and commercial objectives.
- Build and manage relationships with influencers, creators, talent agencies, journalists, and media contacts.
- Lead influencer campaigns across paid and organic partnerships, from outreach and negotiation through to reporting and performance analysis.
- Manage PR gifting, seeding programmes, launch mailers, and outreach.
- Support new product launches with integrated influencer and press campaigns designed to drive awareness.
- Coordinate brand events, press previews, influencer experiences, and launch activations.
- Work closely with social, brand, ecommerce, and content teams to ensure campaign alignment across channels.
- Track and analyse campaign performance, including reach, engagement, earned media value, and ROI.
- Ensure all influencer and PR activity aligns with the brand tone of voice and positioning.
About You:
- Proven experience within influencer marketing, PR, brand communications, or talent partnerships, ideally within fashion, lifestyle, or consumer brands.
- Strong understanding of influencer culture across TikTok, Instagram, YouTube, and emerging platforms.
- Existing relationships with creators, media contacts, talent agencies, or fashion press are highly advantageous.
- Experience managing influencer campaigns, gifting programmes, and launch activations end-to-end.
- Commercially aware with an understanding of campaign performance metrics and ROI.
- Strong communication, relationship-building, and stakeholder management skills.
- Highly organised with the ability to manage multiple campaigns and deadlines simultaneously.
- Passionate about social trends, brand storytelling, and cultural moments.
If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!
We look forward to your application for this exciting opportunity. The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
PR Manager in London employer: Advocate Group
Join a prestigious luxury house as a PR Manager, where you will play a pivotal role in shaping the brand's cultural presence and consumer influence. With a vibrant work culture that fosters creativity and collaboration, you'll have access to exceptional growth opportunities and the chance to work alongside industry leaders in fashion and lifestyle. Located in a dynamic environment, this role offers unique advantages such as engaging with top influencers and media contacts, ensuring your contributions are both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land PR Manager in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to influencers or journalists. Building those relationships can open doors for you that a CV just can’t.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience with influencer campaigns and PR strategies. Share specific examples of successful projects you've led – numbers and results speak volumes!
✨Stay on Top of Trends
Keep your finger on the pulse of social media trends and cultural moments. Being able to discuss current events and how they relate to brand storytelling will show that you’re not just knowledgeable but also passionate about the industry.
✨Apply Through Our Website
Don’t forget to check out our website for the latest job openings! Applying directly through us not only gives you a better chance but also keeps you in the loop about any exciting opportunities that come up.
We think you need these skills to ace PR Manager in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how passionate you are about PR and influencer marketing, especially in the fashion and lifestyle sectors. Share your experiences that highlight your love for brand storytelling and cultural moments.
Tailor Your Application:Make sure to customise your application to align with our brand's tone of voice and objectives. We’re looking for someone who understands our values and can communicate effectively. Use specific examples from your past experiences that demonstrate your skills in managing influencer campaigns and media relations.
Highlight Your Connections:If you’ve got existing relationships with influencers, creators, or media contacts, don’t be shy about it! We value those connections, so mention them in your application. It shows us you’re already embedded in the industry and can hit the ground running.
Keep It Organised:We appreciate a well-structured application! Make sure your CV and cover letter are clear and easy to read. Highlight your relevant experience and skills in a way that’s organised and straightforward. Remember, we’re looking for someone who can manage multiple campaigns, so show us you can do the same in your application!
How to prepare for a job interview at Advocate Group
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understanding their tone of voice and cultural presence will help you align your answers with what they stand for.
✨Showcase Your Network
Be ready to discuss your existing relationships with influencers, media contacts, and talent agencies. Highlight specific examples of how these connections have benefited your previous campaigns, as this will demonstrate your value to the team.
✨Prepare for Scenario Questions
Think about potential challenges you might face in the role, such as managing multiple campaigns or handling a PR crisis. Prepare thoughtful responses that showcase your problem-solving skills and ability to stay organised under pressure.
✨Bring Data to the Table
Since the role involves tracking campaign performance, be prepared to discuss metrics you've used in past roles. Share specific examples of how you've measured success and adjusted strategies based on data, showing your commercial awareness.
