National Account Manager - Grocery in London
National Account Manager - Grocery

National Account Manager - Grocery in London

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Manage and grow Grocery accounts, identifying upsell opportunities and building strong relationships.
  • Company: Join TÅ· Nant Water, a dynamic leader in premium hydration with a diverse portfolio.
  • Benefits: Competitive salary, autonomy, and the chance to make a real impact in a fast-growing company.
  • Why this job: Be part of a rapidly expanding team and elevate premium brands in the grocery sector.
  • Qualifications: Experience in managing national accounts in the drinks sector and strong negotiation skills.
  • Other info: Opportunity for career growth in a supportive and inclusive environment.

The predicted salary is between 36000 - 60000 £ per year.

Join one of the UK's most dynamic premium water companies. Tŷ Nant Water produces and distributes a portfolio of leading water brands across 4 production sites in England, Scotland and Wales — including Tŷ Nant, TAU, Llanllyr Source, Decantae, Strathmore and Fonthill Spring Water. Together, these brands give Tŷ Nant one of the strongest and most versatile water portfolios in the UK.

The company supplies customers across retail, luxury hospitality, national hotel and QSR groups, wholesale and on-trade distribution, forecourts, travel-catering, NHS and emergency services, utilities, private label, and major leisure, sports and arena venues. Recognised in the Sunday Times 100 50 (2025), TÅ· Nant's rapid expansion is driven by increasing customer numbers, entry into new sectors and a commitment to delivering an exceptional customer experience. This momentum is creating significant opportunities for talented people who want to make a meaningful impact in a fast-scaling organisation.

We're now hiring a National Account Manager to retain, manage and strategically develop the company's Grocery / Retail accounts. With a significant proportion of customers currently engaging with only part of the portfolio, the role focuses on broadening their range, strengthening multi-brand partnerships and increasing category visibility.

You will identify trends, emerging opportunities and areas of untapped potential within each account, ensuring they are realised through thoughtful, long-term growth planning.

The role:

  • Retain, manage and develop Grocery accounts across our trading areas.
  • Identify upsell opportunities across the full portfolio.
  • Seek to identify new retailers within the Grocery channel.
  • Understand each account's needs, gaps and purchasing behaviour to grow share and drive incremental revenue.
  • Build strong, strategic relationships with buyers and key stakeholders across top customers.
  • Deliver compelling brand storytelling that elevates the extensive TÅ· Nant portfolio.

About You:

  • Proven experience managing national accounts within the drinks sector, with a strong understanding of how major customers buy, review and grow categories.
  • A strong track record of strategic account development — broadening product ranges, increasing portfolio penetration and driving sustained year-on-year growth within existing customers.
  • Commercially sharp, with excellent negotiation, forecasting and financial acumen, coupled with the ability to build trusted, long-term relationships at multiple stakeholder levels.
  • A confident storyteller who can articulate premium brand values, influence customer perception and secure multi-brand opportunities across diverse account structures.
  • Highly motivated by autonomy, responsibility and the opportunity to deliver measurable impact across high-value national accounts.
  • Organised, analytical and forward-thinking, with the ability to identify trends, uncover untapped potential and translate insight into long-term, actionable growth plans.

Please get in touch with Kayleigh Norcross or click "Apply Now" to be considered.

We are an equal opportunities employer and welcome applicants from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation, or age.

National Account Manager - Grocery in London employer: Advocate Group

TÅ· Nant Water is an exceptional employer, offering a vibrant work culture that fosters innovation and growth within the premium hydration sector. With a commitment to employee development and a focus on meaningful impact, team members enjoy opportunities to expand their skills while contributing to a rapidly growing company recognised for its strong brand portfolio. Located across the scenic regions of England, Scotland, and Wales, TÅ· Nant provides a unique environment where employees can thrive in a dynamic market, making it an attractive choice for those seeking rewarding careers in the drinks industry.
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Contact Detail:

Advocate Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land National Account Manager - Grocery in London

✨Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential contacts. You never know who might help you land that National Account Manager role!

✨Tip Number 2

Research is key! Dive deep into TÅ· Nant and its competitors. Understand their products, market position, and customer base. This knowledge will not only impress during interviews but also help you identify opportunities for growth within their grocery accounts.

✨Tip Number 3

Practice your storytelling skills! As a National Account Manager, you’ll need to convey the premium value of Tŷ Nant’s brands. Craft compelling narratives around the products that resonate with buyers and showcase how they can enhance their offerings.

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining Tŷ Nant and ready to make an impact in the grocery sector. Don’t miss out on this opportunity!

We think you need these skills to ace National Account Manager - Grocery in London

Account Management
Strategic Development
Negotiation Skills
Financial Acumen
Relationship Building
Market Analysis
Trend Identification
Brand Storytelling
Sales Strategy
Customer Insight
Portfolio Management
Autonomy
Analytical Skills
Organisational Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the role of National Account Manager. Highlight your experience in managing national accounts within the drinks sector and showcase your strategic account development skills.

Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story! Use it to explain why you're passionate about premium hydration and how you can help TÅ· Nant grow its grocery accounts. Be sure to mention your ability to build strong relationships with key stakeholders.

Showcase Your Achievements: Don’t just list your responsibilities; highlight your achievements! Use specific examples to demonstrate how you've driven growth and increased portfolio penetration in previous roles. Numbers speak volumes!

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on the path to joining our dynamic team at Tŷ Nant!

How to prepare for a job interview at Advocate Group

✨Know Your Portfolio

Familiarise yourself with TÅ· Nant's entire range of products. Understand the unique selling points of each brand and how they fit into the grocery market. This will help you articulate compelling brand stories during the interview.

✨Research the Retail Landscape

Dive deep into the grocery sector and identify key trends, competitors, and potential growth areas. Being able to discuss these insights will show your strategic thinking and understanding of the market dynamics.

✨Build Relationships in Advance

If possible, connect with current or former employees on LinkedIn to gain insights about the company culture and expectations. This can provide you with valuable information that you can reference during your interview.

✨Prepare for Scenario Questions

Think about past experiences where you've successfully managed accounts or identified upsell opportunities. Be ready to share specific examples that demonstrate your negotiation skills and ability to build long-term relationships with clients.

National Account Manager - Grocery in London
Advocate Group
Location: London
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  • National Account Manager - Grocery in London

    London
    Full-Time
    36000 - 60000 £ / year (est.)
  • A

    Advocate Group

    50-100
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