National Account Manager - Convenience in London
National Account Manager - Convenience

National Account Manager - Convenience in London

London Full-Time 55000 - 60000 £ / year (est.) Home office (partial)
Advocate Group

At a Glance

  • Tasks: Drive new business wins and build strong partnerships in the Convenience sector.
  • Company: Join a premium British drinks brand known for quality and heritage.
  • Benefits: Competitive salary, car allowance, bonus, and benefits package.
  • Other info: Fast-paced environment with opportunities for significant career growth.
  • Why this job: Make a real impact on a growing brand in the exciting drinks industry.
  • Qualifications: Proven FMCG or drinks sales experience, especially in Convenience channels.

The predicted salary is between 55000 - 60000 £ per year.

This is an opportunity to join a premium British drinks brand that has built a strong reputation for quality, heritage and craft. With growing demand across wholesale and foodservice, the business is investing in its commercial team to accelerate distribution and become a standout premium choice within the Convenience and Impulse channel.

This is a high-impact role focused on unlocking distribution, building strategic partnerships, and positioning the brand as a go-to premium choice within the UK wholesale and foodservice landscape.

The Role
  • Drive new business wins across Convenience and Impulse operators.
  • Build strong commercial partnerships with buyers and stakeholders at all levels.
  • Deliver against volume, revenue and distribution targets while managing investment effectively.
  • Develop and execute customer account plans and commercial strategies to unlock incremental growth.
  • Represent the brand within the industry, identifying market trends, competitor activity and new commercial opportunities.
About You
  • Proven FMCG or drinks sales experience, ideally within soft drinks or branded food.
  • Strong track record working across Convenience and Impulse channels.
  • Comfortable winning new business and leveraging an existing network of industry contacts.
  • Commercially astute with strong negotiation and relationship-building skills.
  • Entrepreneurial mindset with the confidence to operate in a fast-growing, ambitious business.

If you’re a commercially minded drinks professional with strong RTM or foodservice experience, this is a brilliant opportunity to step into a role where you can win big customers and directly impact the growth of a premium brand. Drop me a message or apply directly to find out more.

National Account Manager - Convenience in London employer: Advocate Group

Join a premium British drinks brand that values quality and heritage, offering a dynamic work environment in London. With a strong focus on employee growth and development, the company provides competitive salaries, bonuses, and benefits, alongside a culture that encourages innovation and strategic thinking. This role not only allows you to make a significant impact on the brand's success but also offers the chance to build valuable relationships within the industry, making it an excellent employer for ambitious professionals.
Advocate Group

Contact Detail:

Advocate Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land National Account Manager - Convenience in London

✨Tip Number 1

Network like a pro! Reach out to your industry contacts and let them know you're on the hunt for a National Account Manager role. A personal recommendation can go a long way in landing that interview.

✨Tip Number 2

Research the company inside out. Understand their products, values, and market position. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.

✨Tip Number 3

Prepare for those interviews by practising common questions and scenarios related to FMCG sales. Think about how you can demonstrate your negotiation skills and relationship-building prowess.

✨Tip Number 4

Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining a premium brand like this one.

We think you need these skills to ace National Account Manager - Convenience in London

FMCG Sales Experience
Drinks Industry Knowledge
Convenience Channel Expertise
Impulse Channel Expertise
New Business Development
Commercial Partnership Building
Volume and Revenue Target Achievement
Account Planning
Commercial Strategy Development
Market Trend Analysis
Competitor Activity Monitoring
Negotiation Skills
Relationship-Building Skills
Entrepreneurial Mindset
Industry Networking

Some tips for your application 🫡

Tailor Your CV: Make sure your CV reflects the skills and experience that match the National Account Manager role. Highlight your FMCG or drinks sales experience, especially in Convenience and Impulse channels, to show us you’re the right fit.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the premium drinks industry and how your entrepreneurial mindset can help drive new business wins for our brand.

Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Include specific examples of how you’ve met or exceeded targets in previous roles, particularly in building commercial partnerships and unlocking growth.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!

How to prepare for a job interview at Advocate Group

✨Know Your Brand Inside Out

Before the interview, make sure you research the premium drinks brand thoroughly. Understand its heritage, product range, and market positioning. This will not only help you answer questions confidently but also show your genuine interest in the company.

✨Showcase Your Network

Since this role involves building strong commercial partnerships, be ready to discuss your existing network within the FMCG or drinks industry. Highlight specific contacts and how they could benefit the brand, demonstrating your ability to leverage relationships for new business wins.

✨Prepare for Scenario Questions

Expect scenario-based questions that assess your negotiation and relationship-building skills. Prepare examples from your past experiences where you've successfully driven new business or managed key accounts, focusing on the strategies you used and the outcomes achieved.

✨Demonstrate Your Commercial Acumen

Be prepared to discuss how you would approach developing customer account plans and executing commercial strategies. Think about market trends and competitor activity relevant to the Convenience and Impulse channels, and share your insights on how to unlock incremental growth for the brand.

National Account Manager - Convenience in London
Advocate Group
Location: London

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