At a Glance
- Tasks: Shape category strategy and drive growth across diverse EMEA markets.
- Company: Global FMCG leader with ambitious growth plans.
- Benefits: Opportunity to influence senior leadership and make a tangible impact.
- Other info: Collaborative environment with opportunities for professional development.
- Why this job: Join a dynamic team and lead category insights for real commercial success.
- Qualifications: Strong FMCG experience in Category Management or Shopper Insights required.
The predicted salary is between 36000 - 60000 £ per year.
Our client is a global FMCG business and a recognised leader within its category, with an ambitious growth agenda across the EMEA region. We are supporting the search for a senior commercial professional to join the Commercial Strategy & Insights function, playing a key role in driving category-led growth and shopper excellence across a diverse and fast-moving region.
This role sits at the centre of regional commercial decision-making. You will shape category strategy, embed shopper-led thinking, and influence markets to deliver sustainable revenue and value growth. Working cross-functionally with Finance, Commercial, and Innovation teams, you will translate insight into clear, actionable plans that drive performance across multiple markets.
Key responsibilities
- Lead the development of EMEA category strategy across channels and market types
- Use shopper and consumer insights to inform assortment, visibility, pricing and promotional strategy
- Drive best practice in category planning, price pack architecture and promotional effectiveness
- Support revenue growth initiatives and portfolio profitability in partnership with Finance
- Partner with regional teams to strengthen category storytelling and customer engagement
- Lead and develop a small category and shopper insights team
What we’re looking for
- Strong FMCG experience within Category Management, Shopper Insights or Revenue Growth
- Ability to turn data and insight into clear commercial action
- Solid understanding of pricing, promotions and portfolio profitability
- Experience working across multiple markets or within matrix environments
- Confident stakeholder management and influencing skills
- Proven people leadership capability
Why this role
This is an opportunity to shape category strategy at scale within a high-profile global FMCG business, with real exposure to senior leadership and the ability to make tangible commercial impact across EMEA.
If this sounds like your next move, I’d love to speak with you.
Commercial Strategy Manager in London employer: Advocate Group
Advocate Group is an exceptional employer, offering a dynamic and supportive work culture that fosters collaboration and innovation. As an Italian-Speaking National Account Manager, you will benefit from excellent career development opportunities while working in a hybrid role that allows for flexibility. Located in a vibrant market, the company prioritises employee growth and provides a platform for meaningful contributions to the success of the Amazon account.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Strategy Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG sector, especially those who work in category management or shopper insights. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Prepare for interviews by diving deep into the company’s category strategy and recent market trends. Show us you know your stuff and can bring fresh ideas to the table. We love candidates who can turn insights into actionable plans!
✨Tip Number 3
Don’t just apply anywhere; focus on roles that truly excite you. Tailor your approach to highlight how your experience aligns with the specific needs of the role. We want to see your passion shine through!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can keep you top of mind. It shows us you're genuinely interested and professional. Plus, it’s a great chance to reiterate why you’re the perfect fit for the role.
We think you need these skills to ace Commercial Strategy Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Commercial Strategy Manager. Highlight your FMCG experience and any relevant achievements that showcase your ability to drive category-led growth.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've turned insights into actionable plans and driven revenue growth in previous positions.
Showcase Your Data Skills:Since this role involves turning data into commercial action, be sure to mention any tools or methodologies you’ve used to analyse shopper and consumer insights. We want to see your analytical prowess!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Advocate Group
✨Know Your FMCG Inside Out
Make sure you brush up on the latest trends and challenges in the FMCG sector. Understand how category management and shopper insights play a role in driving growth. This knowledge will help you speak confidently about how you can contribute to the company's ambitious growth agenda.
✨Showcase Your Data Skills
Be prepared to discuss specific examples of how you've turned data and insights into actionable strategies in your previous roles. Highlight your experience with pricing, promotions, and portfolio profitability, as these are key areas for the role. Use numbers and results to back up your claims!
✨Demonstrate Cross-Functional Collaboration
Since this role involves working with Finance, Commercial, and Innovation teams, be ready to share examples of how you've successfully collaborated across different functions. Talk about how you’ve influenced stakeholders and driven initiatives that required teamwork and communication.
✨Lead with Confidence
As you'll be leading a small team, it's essential to convey your leadership style and how you motivate others. Share your experiences in developing talent and fostering a positive team environment. This will show that you're not just a strategic thinker but also a capable leader.
