At a Glance
- Tasks: Drive growth by creating compelling category stories and shopper plans.
- Company: Heritage food brand with a focus on innovation and collaboration.
- Benefits: Competitive salary, diverse team, and opportunities for professional development.
- Other info: Join a supportive team that values diversity and offers career growth.
- Why this job: Make an impact in a high-visibility role within the dynamic FMCG sector.
- Qualifications: Experience in FMCG marketing and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
The Advocate Group are exclusively supporting a heritage food brand on this exciting new opportunity. The Category and Customer Marketing Manager will sit within the commercial function utilising category data to create compelling category stories and generate actionable instore and online shopper plans, to help accelerate growth across major UK grocery customers. This is a broad, high-visibility role working alongside both Sales and Marketing - combining customer marketing, category insight, retail execution, and cross‑functional project leadership.
The role:
- Use Category and shopper data to identify growth opportunities and create compelling category stories to drive category growth
- Partner with commercial teams to improve visibility, distribution, and promotional execution
- Monitor campaign and category performance, providing actionable recommendations to optimise results
- Lead the delivery of retail activation campaigns across key grocery customers
- Manage customer marketing projects including POS, displays, and customer-facing materials
- Work closely with internal stakeholders and external partners to deliver activity on time and within budget
About you:
- Experience within FMCG category, shopper, trade, or customer marketing
- Strong understanding of UK grocery retail
- Commercially minded with strong analytical capability
- Confident managing multiple projects and stakeholders simultaneously
- Comfortable working in a fast-moving, collaborative environment
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
Category & Shopper Activation Manager in London employer: Advocate Group
The Advocate Group is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation within the heritage food sector. Employees benefit from a strong focus on professional development, with opportunities to lead impactful projects that drive growth in the UK grocery market. With a commitment to diversity and inclusion, the company cultivates a supportive culture where every team member's contributions are valued.
StudySmarter Expert Advice🤫
We think this is how you could land Category & Shopper Activation Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their products and market position. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Category & Shopper Activation Manager. Highlight your analytical skills and project management experience to stand out.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Category & Shopper Activation Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Category & Shopper Activation Manager. Highlight your experience in FMCG and any relevant projects that showcase your analytical skills and ability to manage multiple stakeholders.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background aligns with our needs. Don’t forget to mention specific examples of your work with category data and shopper insights.
Showcase Your Analytical Skills:Since this role requires strong analytical capabilities, be sure to include any relevant metrics or results from past campaigns you've worked on. We love seeing how you’ve used data to drive growth and improve performance!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Advocate Group
✨Know Your Category Data
Make sure you brush up on your knowledge of category and shopper data. Be prepared to discuss how you've used data in the past to identify growth opportunities and create compelling stories. This will show that you understand the core of the role and can hit the ground running.
✨Showcase Your Project Management Skills
Since this role involves managing multiple projects and stakeholders, come armed with examples of how you've successfully juggled various tasks. Highlight your ability to deliver on time and within budget, as this is crucial for the position.
✨Understand the UK Grocery Landscape
Familiarise yourself with the current trends and challenges in the UK grocery retail sector. Being able to discuss these insights during your interview will demonstrate your commercial awareness and passion for the industry.
✨Prepare for Collaborative Scenarios
This role requires working closely with both internal teams and external partners. Think of examples where you've successfully collaborated in a fast-paced environment. This will help illustrate your teamwork skills and adaptability, which are key for this position.
