At a Glance
- Tasks: Drive growth by creating compelling category stories and shopper plans.
- Company: Join a heritage food brand with a strong market presence.
- Benefits: Competitive salary, dynamic work environment, and career advancement opportunities.
- Other info: Collaborative role with high visibility and multiple project management.
- Why this job: Be a key player in shaping marketing strategies for a well-known brand.
- Qualifications: Experience in FMCG marketing and strong analytical skills required.
The predicted salary is between 45000 - 55000 € per year.
The Advocate Group are exclusively supporting a heritage food brand on this exciting new opportunity. The Category and Customer Marketing Manager will sit within the commercial function utilising category data to create compelling category stories and generate actionable instore and online shopper plans, to help accelerate growth across major UK grocery customers. This is a broad, high-visibility role working alongside both Sales and Marketing - combining customer marketing, category insight, retail execution, and cross-functional project leadership.
The role:
- Use Category and shopper data to identify growth opportunities and create compelling category stories to drive category growth
- Partner with commercial teams to improve visibility, distribution, and promotional execution
- Monitor campaign and category performance, providing actionable recommendations to optimise results
- Lead the delivery of retail activation campaigns across key grocery customers
- Manage customer marketing projects including POS, displays, and customer-facing materials
- Work closely with internal stakeholders and external partners to deliver activity on time and within budget
About you:
- Experience within FMCG category, shopper, trade, or customer marketing
- Strong understanding of UK grocery retail
- Commercially minded with strong analytical capability
- Confident managing multiple projects and stakeholders simultaneously
- Comfortable working in a fast-moving, collaborative environment
This is a not to be missed opportunity leading the category function and an excellent opportunity for someone looking to step into a commercially influential role with a well known food brand.
Category & Customer Marketing Manager in London employer: Advocate Group
The Advocate Group is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation within the FMCG sector. Employees benefit from extensive growth opportunities, working closely with a heritage food brand that values creativity and strategic thinking, all while being supported by a team dedicated to professional development. Located in the UK, this role provides a unique chance to influence category marketing in a fast-paced environment, making it an ideal choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Category & Customer Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their products and marketing strategies so you can impress them with your insights and ideas during the chat.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, use specific instances where you've driven growth or improved campaigns. This will make you stand out as a candidate who can deliver results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re here to support you every step of the way in your job search journey.
We think you need these skills to ace Category & Customer Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Category & Customer Marketing Manager. Highlight your experience in FMCG and any relevant projects that showcase your analytical skills and ability to manage multiple stakeholders.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've used category data to drive growth or improve visibility in previous roles. Make it personal and engaging!
Showcase Your Analytical Skills:Since this role requires strong analytical capabilities, don’t shy away from including metrics or results from past campaigns. We want to see how your insights have led to actionable recommendations and successful outcomes.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Advocate Group
✨Know Your Data
Make sure you brush up on category and shopper data relevant to the FMCG sector. Be prepared to discuss how you've used data in past roles to identify growth opportunities and create compelling stories. This will show your analytical capability and understanding of the market.
✨Showcase Your Project Management Skills
Since this role involves managing multiple projects, come ready with examples of how you've successfully juggled various tasks. Highlight your experience in leading retail activation campaigns and working with different stakeholders to deliver results on time and within budget.
✨Understand the Brand and Its Customers
Do your homework on the heritage food brand and its position in the UK grocery market. Be ready to discuss how you would improve visibility and distribution for their products, as well as any promotional strategies you think could work well.
✨Be Collaborative
This role requires a lot of teamwork, so be prepared to talk about your experience working in collaborative environments. Share examples of how you've partnered with sales and marketing teams to drive category growth and how you handle feedback from internal and external partners.
