Head of Sales B2B in Liverpool

Head of Sales B2B in Liverpool

Liverpool Full-Time 43200 - 72000 £ / year (est.) No home office possible
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Advocate Group

At a Glance

  • Tasks: Lead the launch of a sustainable ingredient in the cosmetics market and drive revenue growth.
  • Company: Innovative UK biotech scale-up focused on sustainable oils and fats.
  • Benefits: Hybrid working, direct impact on revenue, and ownership of a new commercial vertical.
  • Why this job: Shape the future of cosmetics with a groundbreaking sustainable ingredient.
  • Qualifications: 5+ years in B2B cosmetics sales with a proven track record.
  • Other info: Join a dynamic team in a high-growth environment with entrepreneurial opportunities.

The predicted salary is between 43200 - 72000 £ per year.

A pioneering UK-based biotech scale-up is building the future of sustainable oils and fats through advanced fermentation technology. With regulatory approval secured and first commercial product ready for launch in cosmetics, the business is entering a critical revenue phase.

We are now seeking a Commercial Lead – Cosmetics to build and own this vertical from the ground up. This is a rare opportunity to take an innovative, sustainability-led ingredient to market and establish it as a credible alternative within the global cosmetics and personal care industry.

The Opportunity

This is a hands-on, revenue-owning role. You will define the commercial strategy, build the pipeline, secure the first customers, and convert pilots into long-term supply agreements.

You will:

  • Define and execute the go-to-market strategy for the cosmetics sector
  • Identify and prioritise target brands, formulators, and manufacturers
  • Build and manage a full B2B sales pipeline from scratch
  • Lead outreach, sampling, trials, negotiations and contract structuring
  • Convert pilots into recurring commercial supply agreements
  • Develop pricing models and structured volume ramp agreements

You are accountable for signed contracts and realised revenue in this vertical.

About You

  • 5+ years' experience in B2B cosmetics, personal care, or specialty ingredient sales
  • Proven track record of opening new accounts or launching new market segments
  • Experience negotiating and closing recurring supply agreements
  • Strong commercial acumen (pricing strategy, margin management, forecasting)
  • Comfortable operating in a high-growth, low-infrastructure environment
  • Entrepreneurial mindset with the ability to build something from zero

Why This Role?

  • True ownership of a new commercial vertical
  • Direct impact on revenue and strategic growth
  • Opportunity to shape the market positioning of a next-generation sustainable ingredient
  • Hybrid working (North West UK-based HQ)

If you're a commercially driven operator who thrives in early-stage growth environments and wants to bring a disruptive ingredient to market, we'd love to hear from you. Apply today!

Head of Sales B2B in Liverpool employer: Advocate Group

Join a pioneering UK-based biotech scale-up that is at the forefront of sustainable innovation in the cosmetics industry. With a strong commitment to employee growth and a dynamic work culture, this company offers a unique opportunity to shape the future of sustainable ingredients while enjoying hybrid working arrangements from their North West UK headquarters. As a key player in a high-growth environment, you will have the chance to make a direct impact on revenue and strategic growth, all while being part of a diverse and inclusive team dedicated to meaningful change.
Advocate Group

Contact Detail:

Advocate Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Sales B2B in Liverpool

✨Tip Number 1

Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.

✨Tip Number 2

Prepare for those interviews by researching the company and its products. We want you to be able to discuss how your experience aligns with their goals, especially in the cosmetics sector. Show them you’re the perfect fit!

✨Tip Number 3

Don’t shy away from showcasing your achievements. Bring examples of how you’ve successfully built sales pipelines or negotiated contracts in the past. We love seeing numbers and results that back up your claims!

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for passionate candidates who are ready to make an impact in the B2B cosmetics space.

We think you need these skills to ace Head of Sales B2B in Liverpool

B2B Sales
Commercial Strategy Development
Customer Acquisition
Contract Negotiation
Supply Agreement Structuring
Pricing Strategy
Margin Management
Forecasting
Market Segmentation
Account Management
Entrepreneurial Mindset
High-Growth Environment Adaptability
Pipeline Management
Sampling and Trials Coordination

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the role of Commercial Lead – Cosmetics. Highlight your B2B experience in cosmetics and any relevant achievements that showcase your ability to build a sales pipeline from scratch.

Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this hands-on role. Share your entrepreneurial mindset and how you've successfully launched new market segments in the past.

Showcase Your Commercial Acumen: In your application, emphasise your experience with pricing strategies and margin management. We want to see how you’ve navigated negotiations and closed recurring supply agreements in previous roles.

Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you one step closer to joining our innovative team!

How to prepare for a job interview at Advocate Group

✨Know Your Product Inside Out

Before the interview, make sure you understand the sustainable oils and fats that the company is producing. Familiarise yourself with their unique selling points and how they fit into the cosmetics market. This will help you articulate how you can leverage these products in your sales strategy.

✨Showcase Your B2B Sales Experience

Prepare specific examples from your past roles where you've successfully opened new accounts or launched market segments. Highlight your experience in negotiating supply agreements and how you've built relationships with brands and manufacturers in the cosmetics sector.

✨Demonstrate Your Commercial Acumen

Be ready to discuss pricing strategies, margin management, and forecasting. Think about how you would approach developing pricing models for the company's products and be prepared to share your thoughts during the interview.

✨Emphasise Your Entrepreneurial Mindset

This role requires someone who can thrive in a high-growth environment. Share examples of how you've built something from scratch in previous positions, and express your enthusiasm for taking ownership of a new commercial vertical.

Head of Sales B2B in Liverpool
Advocate Group
Location: Liverpool
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