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- Tasks: Lead key grocery partnerships and drive commercial strategies for Co-op and Morrisons.
- Company: Join Monster Energy, a dynamic brand in the fast-growing drinks market.
- Benefits: Enjoy flexible working with remote options and exciting corporate perks.
- Why this job: Shape the future of iconic brands while driving impactful growth in a vibrant industry.
- Qualifications: Proven experience in managing top-tier accounts within FMCG, especially Co-op or Morrisons.
- Other info: Be part of a diverse team that values equal opportunities and innovative thinking.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Location: Once a week in Uxbridge plus regular customer visits.
Client: Monster Energy
Want to re-energise your career with Monster Energy, the powerhouse behind one of the world’s fastest-growing drinks portfolios? Are you a commercially driven leader with a track record of building high-impact customer strategies and delivering sustained growth? This is your chance to shape the future of key grocery partnerships—Co-op and Morrisons—within one of the most dynamic and iconic brands in the FMCG world.
If you’re ready to lead from the front and drive the strategic agenda for two major UK customers, we want to hear from you.
Position Overview
As Key Account Director – Grocery, you’ll be the driving force behind Monster Energy’s performance in two of the UK’s most strategic customers—Co-op and Morrisons. You’ll lead the end-to-end commercial strategy, working hand-in-hand with Coca-Cola Europacific Partners (CCEP) to unlock profitable growth, deliver best-in-class activation, and push the boundaries of what’s possible in the energy category. This is a high-impact, externally facing leadership role with full accountability for market share, revenue, volume and customer relationship management. You’ll bring influence, energy, and sharp commercial instinct to steer joint business plans, shape innovation agendas, and lead cross-functional delivery. You’ll also play a key role within the broader Monster commercial team—championing insight-led decision-making and contributing to strategic projects beyond your immediate remit.
Desired Attributes
- Proven experience managing top-tier Off Trade accounts at a senior level within FMCG—ideally with exposure to Co-op, Morrisons, or similar.
- Sharp trading and commercial acumen, with the ability to lead complex negotiations and shape long-range plans.
- Strong collaboration skills, working seamlessly with both internal and external stakeholders.
- Strategic thinking, with the ability to analyse performance, spot opportunity, and translate insight into action.
- Gravitas and influence—confident presenting at senior level and building trusted relationships across functions.
- A passion to win, and the energy to inspire those around you to deliver against bold growth targets.
- Adaptability and resilience in a fast-paced, evolving category.
- A track record of owning the numbers and delivering performance across availability, share, revenue and volume.
Please get in touch with Kayleigh or click “Apply Now” to be considered for this vacancy.
Call: 020 7871 8000
Email: Kayleigh.norcross@advocate-group.co.uk
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Key Account Director (England) employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Director (England)
✨Tip Number 1
Network with professionals in the FMCG sector, especially those who have experience with Co-op and Morrisons. Attend industry events or webinars to connect with potential colleagues and gain insights into the latest trends and challenges in the grocery market.
✨Tip Number 2
Research Monster Energy's current strategies and partnerships with Co-op and Morrisons. Understanding their recent campaigns and performance metrics will help you demonstrate your knowledge and enthusiasm during discussions.
✨Tip Number 3
Prepare to showcase your negotiation skills by thinking of examples from your past experiences where you successfully managed complex accounts or led significant projects. Be ready to discuss how you can apply these skills to drive growth for Monster Energy.
✨Tip Number 4
Familiarise yourself with the energy drinks market and its competitive landscape. Being able to speak confidently about market trends and consumer behaviour will set you apart as a candidate who is not only passionate but also well-informed.
We think you need these skills to ace Key Account Director (England)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing top-tier Off Trade accounts, particularly with Co-op and Morrisons. Use specific examples to demonstrate your commercial acumen and successful negotiations.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the FMCG sector and your desire to lead key grocery partnerships. Mention how your strategic thinking and collaboration skills align with Monster Energy's goals.
Showcase Relevant Achievements: Include quantifiable achievements in your application that showcase your ability to drive growth and manage customer relationships effectively. Highlight any experience you have with insight-led decision-making.
Prepare for Interviews: If selected for an interview, be ready to discuss your approach to building trusted relationships and leading cross-functional teams. Prepare examples of how you've successfully navigated complex negotiations in the past.
How to prepare for a job interview at Advocate Group
✨Research the Company and Clients
Before your interview, make sure to thoroughly research Monster Energy and its key clients, Co-op and Morrisons. Understand their market position, recent news, and how they operate within the FMCG sector. This knowledge will help you demonstrate your genuine interest and ability to contribute to their strategic goals.
✨Showcase Your Commercial Acumen
Prepare to discuss specific examples from your past experiences where you've successfully managed top-tier accounts or led complex negotiations. Highlight your sharp trading skills and how you've driven growth in previous roles, as this aligns perfectly with what they are looking for in a Key Account Director.
✨Demonstrate Strategic Thinking
Be ready to analyse performance metrics and share insights on how you've identified opportunities in the past. Discuss how you translated these insights into actionable strategies that led to measurable results. This will showcase your ability to think strategically and contribute to the company's long-term success.
✨Exude Confidence and Gravitas
As this role involves presenting at a senior level, practice your presentation skills and ensure you can communicate your ideas clearly and confidently. Building trusted relationships is key, so be prepared to discuss how you've influenced stakeholders in previous roles and how you plan to do the same at Monster Energy.
