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- Tasks: Lead key grocery partnerships and drive commercial strategies for Co-op and Morrisons.
- Company: Join Monster Energy, a dynamic leader in the fast-growing drinks market.
- Benefits: Enjoy flexible working with weekly office visits and exciting corporate perks.
- Why this job: Shape the future of iconic brands while driving impactful growth in a vibrant culture.
- Qualifications: Proven experience in managing top-tier FMCG accounts and strong commercial acumen required.
- Other info: Be part of a diverse team that values equal opportunities and innovative thinking.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Location: Once a week in Uxbridge plus regular customer visits.
Client: Monster Energy
Want to re-energise your career with Monster Energy, the powerhouse behind one of the world’s fastest-growing drinks portfolios? Are you a commercially driven leader with a track record of building high-impact customer strategies and delivering sustained growth? This is your chance to shape the future of key grocery partnerships—Co-op and Morrisons—within one of the most dynamic and iconic brands in the FMCG world.
If you’re ready to lead from the front and drive the strategic agenda for two major UK customers, we want to hear from you.
Position Overview
As Key Account Director – Grocery, you’ll be the driving force behind Monster Energy’s performance in two of the UK’s most strategic customers—Co-op and Morrisons. You’ll lead the end-to-end commercial strategy, working hand-in-hand with Coca-Cola Europacific Partners (CCEP) to unlock profitable growth, deliver best-in-class activation, and push the boundaries of what’s possible in the energy category. This is a high-impact, externally facing leadership role with full accountability for market share, revenue, volume and customer relationship management. You’ll bring influence, energy, and sharp commercial instinct to steer joint business plans, shape innovation agendas, and lead cross-functional delivery. You’ll also play a key role within the broader Monster commercial team—championing insight-led decision-making and contributing to strategic projects beyond your immediate remit.
Desired Attributes
- Proven experience managing top-tier Off Trade accounts at a senior level within FMCG—ideally with exposure to Co-op, Morrisons, or similar.
- Sharp trading and commercial acumen, with the ability to lead complex negotiations and shape long-range plans.
- Strong collaboration skills, working seamlessly with both internal and external stakeholders.
- Strategic thinking, with the ability to analyse performance, spot opportunity, and translate insight into action.
- Gravitas and influence—confident presenting at senior level and building trusted relationships across functions.
- A passion to win, and the energy to inspire those around you to deliver against bold growth targets.
- Adaptability and resilience in a fast-paced, evolving category.
- A track record of owning the numbers and delivering performance across availability, share, revenue and volume.
Please get in touch with Kayleigh or click “Apply Now” to be considered for this vacancy.
Call: 020 7871 8000
Email:
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Key Account Director employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Director
✨Tip Number 1
Research Monster Energy and its key grocery partners, Co-op and Morrisons. Understanding their business models, recent initiatives, and market positioning will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience with Co-op and Morrisons. Engaging with industry contacts can provide valuable insights and potentially lead to referrals that strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven growth and managed key accounts in previous roles. Highlighting your achievements in similar contexts will showcase your capability to excel as a Key Account Director.
✨Tip Number 4
Demonstrate your strategic thinking by being ready to analyse current trends in the energy drinks market. Showing that you can identify opportunities for innovation and growth will set you apart from other candidates.
We think you need these skills to ace Key Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing top-tier Off Trade accounts, especially if you have worked with Co-op or Morrisons. Use specific examples to demonstrate your commercial acumen and negotiation skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the FMCG sector and your desire to lead key grocery partnerships. Mention how your strategic thinking and collaboration skills can contribute to Monster Energy's growth.
Showcase Relevant Achievements: Include quantifiable achievements in your application that showcase your ability to drive performance across availability, share, revenue, and volume. This will help illustrate your track record of owning the numbers.
Research Monster Energy: Familiarise yourself with Monster Energy's brand values, recent initiatives, and market position. This knowledge will help you tailor your application and prepare for potential interview questions about the company.
How to prepare for a job interview at Advocate Group
✨Research the Company and Clients
Before your interview, make sure to thoroughly research Monster Energy and their key clients, Co-op and Morrisons. Understand their market position, recent news, and any challenges they face. This knowledge will help you demonstrate your interest and ability to contribute to their goals.
✨Showcase Your Commercial Acumen
Prepare to discuss your previous experiences managing top-tier accounts, particularly in FMCG. Be ready to share specific examples of how you've driven growth and shaped successful strategies. Highlight your negotiation skills and how you've navigated complex business environments.
✨Demonstrate Strategic Thinking
During the interview, illustrate your ability to analyse performance metrics and identify opportunities for growth. Discuss how you've translated insights into actionable plans in past roles. This will show that you can think critically and strategically about the future of Monster Energy's partnerships.
✨Exhibit Strong Collaboration Skills
Emphasise your experience working with cross-functional teams and external stakeholders. Provide examples of how you've built trusted relationships and collaborated effectively to achieve common goals. This is crucial for a role that requires seamless interaction with various departments and partners.
