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- Tasks: Lead key grocery partnerships and drive commercial strategies for Monster Energy.
- Company: Join Monster Energy, a dynamic brand in the fast-growing drinks market.
- Benefits: Enjoy flexible work with weekly office visits and exciting corporate perks.
- Why this job: Shape the future of iconic brands while making a real impact in the FMCG sector.
- Qualifications: Proven experience in managing top-tier accounts and strong commercial acumen required.
- Other info: Be part of a diverse team that values equal opportunities and innovation.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Location: Once a week in Uxbridge plus regular customer visits.
Client: Monster Energy
Want to re-energise your career with Monster Energy, the powerhouse behind one of the world’s fastest-growing drinks portfolios? Are you a commercially driven leader with a track record of building high-impact customer strategies and delivering sustained growth? This is your chance to shape the future of key grocery partnerships—Co-op and Morrisons—within one of the most dynamic and iconic brands in the FMCG world. If you’re ready to lead from the front and drive the strategic agenda for two major UK customers, we want to hear from you.
Position Overview
As Key Account Director – Grocery, you’ll be the driving force behind Monster Energy’s performance in two of the UK’s most strategic customers—Co-op and Morrisons. You’ll lead the end-to-end commercial strategy, working hand-in-hand with Coca-Cola Europacific Partners (CCEP) to unlock profitable growth, deliver best-in-class activation, and push the boundaries of what’s possible in the energy category. This is a high-impact, externally facing leadership role with full accountability for market share, revenue, volume and customer relationship management. You’ll bring influence, energy, and sharp commercial instinct to steer joint business plans, shape innovation agendas, and lead cross-functional delivery. You’ll also play a key role within the broader Monster commercial team—championing insight-led decision-making and contributing to strategic projects beyond your immediate remit.
Desired Attributes
- Proven experience managing top-tier Off Trade accounts at a senior level within FMCG—ideally with exposure to Co-op, Morrisons, or similar.
- Sharp trading and commercial acumen, with the ability to lead complex negotiations and shape long-range plans.
- Strong collaboration skills, working seamlessly with both internal and external stakeholders.
- Strategic thinking, with the ability to analyse performance, spot opportunity, and translate insight into action.
- Gravitas and influence—confident presenting at senior level and building trusted relationships across functions.
- A passion to win, and the energy to inspire those around you to deliver against bold growth targets.
- Adaptability and resilience in a fast-paced, evolving category.
- A track record of owning the numbers and delivering performance across availability, share, revenue and volume.
Please get in touch with Kayleigh or click “Apply Now” to be considered for this vacancy.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Director
✨Tip Number 1
Research Monster Energy and its current market position, especially in relation to Co-op and Morrisons. Understanding their recent campaigns and strategies will help you demonstrate your knowledge during interviews and show how you can contribute to their growth.
✨Tip Number 2
Network with professionals in the FMCG sector, particularly those who have experience with Co-op and Morrisons. Engaging with industry contacts can provide valuable insights and potentially lead to referrals that strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of your past successes in managing key accounts. Highlight your strategic thinking and negotiation skills, as these are crucial for the Key Account Director role and will set you apart from other candidates.
✨Tip Number 4
Showcase your adaptability and resilience by discussing how you've navigated challenges in fast-paced environments. This will resonate well with the dynamic nature of the energy category and demonstrate your readiness for the role.
We think you need these skills to ace Key Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing top-tier Off Trade accounts, especially with Co-op and Morrisons. Use specific examples to demonstrate your commercial acumen and successful negotiations.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the FMCG sector and your ability to drive growth. Mention how your strategic thinking and collaboration skills can benefit Monster Energy's partnerships with Co-op and Morrisons.
Highlight Relevant Achievements: In your application, focus on quantifiable achievements related to market share, revenue, and volume. This will help illustrate your track record of delivering performance and owning the numbers.
Showcase Leadership Skills: Emphasise your leadership experience and ability to inspire teams. Provide examples of how you've successfully led cross-functional projects and built trusted relationships with stakeholders at senior levels.
How to prepare for a job interview at Advocate Group
✨Research the Company and Clients
Before your interview, make sure to thoroughly research Monster Energy and its key clients, Co-op and Morrisons. Understand their market position, recent developments, and how they align with your experience. This will help you demonstrate your knowledge and enthusiasm for the role.
✨Showcase Your Commercial Acumen
Prepare to discuss specific examples from your past experiences where you've successfully managed top-tier accounts or led complex negotiations. Highlight your ability to analyse performance metrics and translate insights into actionable strategies that have driven growth.
✨Demonstrate Collaboration Skills
Since this role requires strong collaboration with both internal teams and external stakeholders, be ready to share examples of how you've effectively worked with diverse groups. Emphasise your ability to build trusted relationships and lead cross-functional initiatives.
✨Exhibit Strategic Thinking
During the interview, showcase your strategic thinking by discussing how you've identified opportunities in previous roles. Be prepared to explain how you would approach developing joint business plans and shaping innovation agendas for Monster Energy's partnerships with Co-op and Morrisons.
