At a Glance
- Tasks: Drive online sales growth and deliver impactful marketing campaigns for iconic brands.
- Company: Join a world-leading premium spirits business with an unrivalled portfolio.
- Benefits: Competitive salary, dynamic work environment, and opportunities for career advancement.
- Other info: Collaborative culture with a focus on continuous improvement and innovation.
- Why this job: Be at the forefront of digital marketing and make a real impact on revenue growth.
- Qualifications: 4+ years in digital marketing or eCommerce with strong paid media experience.
The predicted salary is between 45000 - 55000 £ per year.
Would you like to join a world-leading premium spirits business with an unrivalled portfolio of iconic brands? As the Senior Activation Specialist, you'll be at the forefront of driving online sales growth, delivering impactful marketing campaigns and optimising the customer journey to maximise conversion and revenue.
The Role
- Develop and execute the annual DTC activation plan.
- Lead the paid media strategy across Meta and Google platforms, managing agency relationships and campaign performance.
- Translate annual strategies into monthly activation calendars that support key trading periods and sales goals.
- Build seamless acquisition-to-conversion journeys, working closely with the CRM Manager to maximise customer acquisition and retention.
- Leverage first-party customer data to improve targeting, optimise campaign effectiveness, and increase customer lifetime value.
- Create creative briefs and work with content teams to develop high-performing acquisition and conversion assets.
- Own DTC performance reporting, monitoring key eCommerce metrics.
- Manage catalogue setup and maintenance across multiple ecommerce storefronts, including SKU creation, cart rules, and merchandising.
- Partner with Brand teams to deliver compelling merchandising plans and optimise the online customer experience.
About You:
- 4+ years' experience in digital marketing, eCommerce, or direct-to-consumer sales.
- A proven track record of delivering revenue growth through digital channels.
- Strong hands-on experience managing paid media across Meta and Google platforms.
- Experience working with and managing external paid media agencies.
- A data-driven mindset with the ability to turn insights into commercial actions.
- Excellent stakeholder management, communication, and collaboration skills.
- Experience working with Magento or similar eCommerce platforms.
- A proactive, entrepreneurial mindset with the ability to identify opportunities and drive continuous improvement in a fast-paced environment.
If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!
Senior Activation Specialist in Glasgow employer: Advocate Group
Join a world-leading premium spirits business that not only boasts an unrivalled portfolio of iconic brands but also fosters a dynamic and inclusive work culture. As a Senior Activation Specialist, you'll benefit from a collaborative environment that prioritises employee growth through innovative marketing strategies and data-driven insights, all while enjoying the vibrant atmosphere of the FMCG sector in the UK. With a commitment to equal opportunities and professional development, this company is dedicated to empowering its employees to achieve meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Activation Specialist in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is a great way to demonstrate your expertise in digital marketing and eCommerce.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Be ready to discuss how your experience aligns with their goals, especially in driving online sales growth and optimising customer journeys.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals to join our team!
We think you need these skills to ace Senior Activation Specialist in Glasgow
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Activation Specialist role. Highlight your experience in digital marketing and eCommerce, especially any hands-on work with paid media on Meta and Google platforms. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention specific achievements that demonstrate your ability to drive online sales growth.
Showcase Your Data Skills:Since we’re all about data-driven decisions, make sure to highlight your experience with first-party customer data. Share examples of how you've used insights to optimise campaigns and improve customer journeys. We love a good success story!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of it. Plus, you’ll find more info about our company culture and values there!
How to prepare for a job interview at Advocate Group
✨Know Your Numbers
As a Senior Activation Specialist, you'll need to demonstrate your data-driven mindset. Brush up on key eCommerce metrics and be ready to discuss how you've used data to drive revenue growth in past roles. Bring specific examples of campaigns where you optimised performance based on insights.
✨Showcase Your Creativity
This role involves creating impactful marketing campaigns, so don’t shy away from showcasing your creative side. Prepare a portfolio or examples of high-performing acquisition and conversion assets you've developed. Be ready to discuss your thought process behind these creations.
✨Familiarise Yourself with the Platforms
Since you'll be managing paid media across Meta and Google, make sure you're well-versed in the latest trends and features of these platforms. Discuss any recent changes you've implemented in your strategies and how they improved campaign performance.
✨Prepare for Stakeholder Management Questions
Strong communication and collaboration skills are crucial for this position. Think of examples where you've successfully managed stakeholders or collaborated with teams. Be prepared to discuss how you handle differing opinions and ensure everyone is aligned towards common goals.
