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- Tasks: Lead shopper marketing strategy and develop innovative activation plans across Europe.
- Company: Join a B Corp Drinks business known for its people-first approach and category-leading products.
- Benefits: Enjoy hybrid working with frequent travel opportunities and a supportive team culture.
- Why this job: Shape the future of shopper marketing in a dynamic industry while driving meaningful business growth.
- Qualifications: Experience in multi-market shopper marketing and FMCG, with strong leadership skills.
- Other info: Open to all qualified applicants; we value diversity and inclusion.
The predicted salary is between 43200 - 72000 £ per year.
Hybrid Working (with frequent European travel)
Are you ready to lead and shape the Shopper Marketing strategy for a prominent player in the Drinks industry across Europe? Do you excel in crafting innovative activation plans that drive business growth and align with brand objectives? The Advocate Group is working with a B Corp Drinks business that has a range of category-leading products. They pride themselves on a people-first approach and are making significant moves in the UK and globally!
As the European Shopper Marketing Controller, you will play a pivotal role in driving shopper marketing efforts, collaborating with cross-functional teams to deliver top-tier activation plans.
Key Responsibilities:- Develop and implement shopper marketing strategy for Europe.
- Lead and develop a pan-European shopper marketing team.
- Create and execute tailored activation plans across markets, channels, and customers.
- Align strategy with brand and category plans to meet business objectives.
- Optimize resource allocation within budgets.
- Drive best-in-class execution at the point of purchase.
- Define and monitor shopper marketing KPIs for campaign success.
- Manage budgets and agency relationships effectively.
- Support sales team in developing annual account plans.
- Review and evaluate market, channel, and customer performance.
- Lead the introduction of new brands, products, and packs.
- Provide leadership and development opportunities for team members.
- Multi-market shopper or customer marketing experience.
- Proven experience in the FMCG industry at a senior level.
- Knowledge of the drinks industry with a passion for consumer-led brands.
- Strong commercial acumen, experienced working with sales and commercial teams.
- Proven leadership skills, comfortable managing remote direct reports.
If you're ready to lead and shape the future of shopper marketing across Europe and drive business growth in a dynamic consumer goods company, we want to hear from you!
Please contact Erin Lewis or click “Apply Now” to be considered for this vacancy. The Advocate Group is a leading recruitment partner based in the UK, serving the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all qualified persons regardless of race, sex, disability, religion/belief, sexual orientation, or age. By applying, you agree to our Privacy Policy, available on our website. Please note that The Advocate Group acts as an employment agency for this vacancy.
European Shopper Marketing Controller employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land European Shopper Marketing Controller
✨Tip Number 1
Familiarise yourself with the latest trends in shopper marketing, especially within the drinks industry. Understanding current consumer behaviours and preferences will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, particularly those involved in shopper marketing. Attend industry events or webinars to make connections that could provide insights or referrals for the role.
✨Tip Number 3
Prepare to discuss specific examples of successful activation plans you've implemented in previous roles. Highlight how these experiences align with the responsibilities outlined in the job description.
✨Tip Number 4
Research the company culture of the B Corp Drinks business. Being able to articulate how your values align with their people-first approach can set you apart from other candidates.
We think you need these skills to ace European Shopper Marketing Controller
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in shopper marketing and the FMCG industry. Use specific examples that demonstrate your leadership skills and ability to drive business growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the drinks industry and your understanding of consumer-led brands. Mention how your experience aligns with the responsibilities of the European Shopper Marketing Controller role.
Highlight Key Achievements: In your application, focus on quantifiable achievements from your previous roles, such as successful campaigns or budget management. This will help illustrate your commercial acumen and effectiveness in similar positions.
Showcase Leadership Experience: Emphasise your experience in leading teams, especially in a remote setting. Provide examples of how you have developed team members and driven performance in past roles.
How to prepare for a job interview at Advocate Group
✨Understand the Shopper Marketing Landscape
Familiarise yourself with current trends in shopper marketing, especially within the drinks industry. Be prepared to discuss how these trends can influence your strategies and activation plans.
✨Showcase Your Leadership Skills
As a European Shopper Marketing Controller, you'll be leading a team. Highlight your previous leadership experiences, particularly in managing remote teams, and provide examples of how you've developed team members in the past.
✨Prepare for Cross-Functional Collaboration
This role requires collaboration with various teams. Think of examples where you've successfully worked with sales, marketing, and other departments to achieve common goals, and be ready to share these during the interview.
✨Demonstrate Commercial Acumen
Be ready to discuss your understanding of budget management and resource allocation. Prepare to explain how you've optimised budgets in previous roles and the impact it had on campaign success.