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- Tasks: Lead UK grocery expansion and develop a high-performing sales team.
- Company: Fast-growing global Asian food brand with strong UK growth ambitions.
- Benefits: Competitive salary, performance bonuses, and the chance to shape a brand's journey.
- Why this job: Make a real impact in the grocery sector and drive exciting growth.
- Qualifications: Sales management experience in FMCG, preferably with grocery exposure.
- Other info: Dynamic role with international collaboration and entrepreneurial spirit.
The predicted salary is between 52000 - 78000 £ per year.
Sales Manager – Grocery
Location: London
Salary: Up to £65,000 + £12k OTE
Global Asian Food Brand
This is not a maintenance role. This is a build-and-scale opportunity.
We’re exclusively partnered with a fast-growing, globally backed Asian food manufacturer that has already cracked UK wholesale and is now gearing up for its biggest leap yet: Top 4 grocery listings. With strong international backing, proven products, and serious investment behind UK growth, the business is entering a pivotal phase. They are now hiring a Sales Manager to lead that journey and put their stamp on the UK retail strategy.
Why this role stands out:
- A genuine opportunity to lead UK grocery expansion, not just support it
- High visibility with UK leadership and international HQ
- Clear mandate to build, manage, and grow a sales team
- Realistic ambition to land first mainstream grocery listings within 12 months
The role:
You’ll own UK commercial performance across grocery, while remaining close to execution. This is a hands-on leadership role suited to someone who enjoys strategy and being in front of buyers.
You will:
- Lead and develop the UK sales function (with line management responsibility)
- Drive grocery growth strategy, with a clear focus on Top 4 accounts
- Build and deepen relationships with buyers across Tesco, Sainsbury’s, Asda, Morrisons and beyond
- Convert strong wholesale traction into mainstream retail listings
- Work closely with European teams and HQ in Asia
- Oversee core sales operations and multiple commercial projects in a fast-moving environment
You’ll likely bring:
- Sales management or supervisory experience within FMCG
- Direct grocery exposure (Top 4 strongly preferred)
- Experience within food brands (Asian food exposure is a strong advantage)
- A track record of delivering growth, not just managing accounts
- The ability to lead people, influence stakeholders, and build momentum
- Comfort operating in an international, entrepreneurial business
If you want to shape a brand’s journey into UK mainstream retail rather than inherit a finished one, this role will appeal.
Interested? Apply directly or contact me for a confidential conversation.
Sales Manager (Grocery) in England employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager (Grocery) in England
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially those in grocery and FMCG. Attend events, join relevant groups on LinkedIn, and don’t be shy to reach out for a chat. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your expertise! When you get the chance to meet potential employers or network, share your success stories in sales management and grocery growth. Highlight how you've driven results and built relationships with key accounts. This will make you stand out as a candidate who can deliver.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their position in the market and think about how you can contribute to their grocery expansion. Tailor your pitch to show how your experience aligns with their goals – they’ll love that!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, applying directly shows your enthusiasm and commitment to joining the team. Let’s get you that dream job!
We think you need these skills to ace Sales Manager (Grocery) in England
Some tips for your application 🫡
Show Your Passion for Growth: When writing your application, make sure to highlight your enthusiasm for building and scaling sales strategies. We want to see how you can contribute to our ambitious goals in the grocery sector!
Tailor Your Experience: Don’t just list your past roles; connect your experience directly to the responsibilities mentioned in the job description. We’re looking for someone who can lead and develop a sales function, so show us how you've done that before!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills stand out without unnecessary fluff. This will help us see your potential quickly!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team. Let’s get started on this exciting journey together!
How to prepare for a job interview at Advocate Group
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss specific figures that demonstrate your success in driving growth, especially in grocery sales. This will show that you understand the importance of performance and can back up your claims with data.
✨Understand the Brand
Take some time to research the Asian food brand you'll be interviewing for. Familiarise yourself with their products, values, and market position. This knowledge will help you articulate how you can contribute to their UK expansion and resonate with their mission during the interview.
✨Prepare for Scenario Questions
Expect questions that ask you to describe how you would handle specific situations, like building relationships with buyers or overcoming challenges in securing listings. Prepare examples from your past experience that highlight your problem-solving skills and strategic thinking.
✨Show Your Leadership Style
Since this role involves leading a sales team, be prepared to discuss your leadership approach. Share examples of how you've motivated teams, influenced stakeholders, and driven results. This will demonstrate that you're not just a manager but a leader who can inspire others to achieve their goals.
