At a Glance
- Tasks: Lead the UK Off-Trade strategy for a premium drinks brand and drive growth.
- Company: Join a luxury drinks business with a strong heritage and ambitious growth plans.
- Benefits: Competitive salary, bonus, and benefits package.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Own a key role in shaping the future of luxury drinks in the UK market.
- Qualifications: Experience in managing retail accounts and a background in premium brands.
The predicted salary is between 60000 - 80000 £ per year.
A rare opportunity to take full ownership of the UK off-trade channel for a premium, category-defining drinks business. With a strong heritage and serious growth ambitions, this is a role for someone who can balance luxury brand guardianship with commercial delivery.
The Role
- Lead the UK Off-Trade strategy across grocery, independents, luxury retail, and online
- Own and develop key national accounts as well as supporting the Off Trade team on independent retail and luxury.
- Drive volume, value, and margin growth across a high-profile premium portfolio
- Lead Joint Business Planning, commercial negotiations, pricing and allocation strategy
- Oversee trade marketing execution including in-store visibility, activation, and training
- Manage and develop a team of Account Managers, building a high-performance culture
About You
- Proven experience managing UK grocery / retail accounts within drinks (wine or premium spirits ideal)
- Strong commercial operator with experience owning P&L, JBP and negotiations
- Background in premium or luxury brands with an eye for execution and detail
- Comfortable leading teams and influencing senior stakeholders internally and externally
- Highly analytical with strong forecasting and market insight capabilities
- Ideally WSET qualified or with strong wine category knowledge
Head of Retail in Doncaster employer: Advocate Group
As a leading player in the luxury drinks sector, our company offers an exceptional work environment that fosters creativity and innovation. Based in London, we provide competitive salaries, bonuses, and benefits, alongside a strong commitment to employee development and a high-performance culture. Join us to take ownership of a premium portfolio while enjoying the vibrant atmosphere of one of the world's most dynamic cities.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Retail in Doncaster
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Advocate Group, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Advocate Group!
We think you need these skills to ace Head of Retail in Doncaster
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Advocate Group, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Advocate Group and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Advocate Group that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Advocate Group
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
