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- Tasks: Create and execute marketing plans for premium drinks brands while collaborating with sales teams.
- Company: Join The Advocate Group, a top recruitment partner in the FMCG sector, based in the UK.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a leading brand's growth journey and make a real impact in the drinks industry.
- Qualifications: 2+ years in customer marketing, ideally in drinks; strong communication and data presentation skills required.
- Other info: Equal opportunity employer; contact Emma for more details or to apply.
The predicted salary is between 28800 - 43200 £ per year.
The Advocate Group are partnering with a leading drinks brand going through exceptional growth. They’re now looking for a Customer Marketing Manager to join their dynamic team in Chesterfield. This is a fantastic opportunity to work with a leading portfolio of premium spirits and soft drinks brands.
Key Responsibilities:
- Create and execute bespoke activation plans that support both brand and customer growth within your given channel.
- Act as the link between the sales and marketing team, shaping compelling customer campaigns and NPD launch strategies.
- Use insights and data to create tailored, high-impact recommendations for your customers.
- Partner with account managers and the events team to deliver tenders and trade events that land with impact.
- Measure and evaluate campaign performance, with a clear view on ROI and future improvements.
- Brief channel specific POS requests to the purchasing team, ensuring timely delivery of high-quality, brand-aligned materials.
About You:
- 2+ years of experience in customer marketing or similar role, ideally within the drinks industry.
- Full UK driving license.
- Commercially minded individual with the ability to present compelling data.
- Proven track record in developing and delivering activation plans.
- Collaborative working style with excellent communication skills.
If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!
Customer Marketing Manager employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager
✨Tip Number 1
Familiarise yourself with the drinks industry, especially the brands that the company represents. Understanding their portfolio will help you tailor your conversations and demonstrate your genuine interest in their products during interviews.
✨Tip Number 2
Prepare to discuss specific examples of successful activation plans you've developed in the past. Highlight how these plans drove customer engagement and sales, as this will showcase your ability to deliver results in a similar role.
✨Tip Number 3
Brush up on your data analysis skills. Be ready to explain how you've used insights and data to inform marketing strategies in previous roles, as this is a key responsibility for the Customer Marketing Manager position.
✨Tip Number 4
Network with professionals in the FMCG and drinks sectors. Attend industry events or connect with people on LinkedIn to gain insights and potentially get referrals, which can significantly boost your chances of landing the job.
We think you need these skills to ace Customer Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer marketing, especially within the drinks industry. Use specific examples of activation plans you've developed and delivered.
Craft a Compelling Cover Letter: Write a cover letter that connects your skills and experiences to the key responsibilities mentioned in the job description. Emphasise your ability to create bespoke activation plans and your collaborative working style.
Showcase Data-Driven Insights: In your application, include examples of how you've used insights and data to inform marketing strategies. This will demonstrate your commercially minded approach and ability to present compelling data.
Highlight Communication Skills: Since excellent communication is crucial for this role, provide examples of how you've successfully collaborated with sales teams or managed stakeholder relationships in previous positions.
How to prepare for a job interview at Advocate Group
✨Know Your Brands
Familiarise yourself with the premium spirits and soft drinks brands that the company represents. Understanding their unique selling points and market positioning will help you demonstrate your passion and knowledge during the interview.
✨Showcase Your Data Skills
Prepare to discuss how you've used insights and data in previous roles to create impactful marketing strategies. Be ready to provide specific examples of how your recommendations led to measurable results.
✨Collaboration is Key
Highlight your experience working collaboratively with sales and marketing teams. Share examples of successful campaigns where you acted as a bridge between different departments, showcasing your communication skills and teamwork.
✨Prepare for Campaign Evaluation
Be ready to talk about how you measure and evaluate campaign performance. Discuss any tools or metrics you've used to assess ROI and how you've implemented improvements based on your findings.
