Temp Role | Day Rate: Equivalent to a £40,000 salary | Initial 12-week contract, likely extension
Are you an on-trade drinks professional with a passion for building customer relationships, driving sales and developing accounts?
The Advocate Group is partnering with an innovative, fast-growing B2B drinks marketplace that's transforming how pubs, bars and hospitality venues purchase their drinks.
We're looking for a commercially driven Customer Engagement Executive to help grow an existing customer base, reactivate lapsed accounts and drive repeat business.
Combining proactive outbound sales, account development and customer engagement, you'll play a key role in converting new and existing customers into active, loyal buyers, increasing order frequency, growing customer spend and building long-term relationships.
The Role
You'll take ownership of customer engagement and outbound sales activity, targeting new, registered, never-ordered and lapsed customers to identify opportunities and drive commercial growth.
Your responsibilities will include:
- Customer Acquisition: Proactively engage new and registered customers through phone, email and other channels, converting prospects into active buying accounts.
- Account Development: Build lasting relationships with pubs, bars and hospitality operators, encouraging repeat purchases and long-term engagement.
- Customer Reactivation: Reconnect with lapsed customers, understand barriers to purchasing and identify opportunities to win back business.
- Revenue Growth: Increase order frequency and basket spend through upselling, cross-selling and introducing additional drinks categories.
- Customer Engagement: Support customers through registration, first orders and ongoing purchasing, ensuring a positive customer experience.
- Cross-Functional Collaboration: Work closely with Sales, Customer Service, Product and Procurement to resolve issues and improve customer satisfaction.
- Commercial Insights: Track customer activity, identify purchasing trends and share feedback to support continued business growth.
About You
You’ll be a confident, personable and commercially minded sales professional who enjoys building relationships, identifying opportunities and delivering results.
You’ll also bring:
- Experience within the on-trade drinks industry, with strong knowledge of drinks products, categories and customers.
- Previous experience in account development, internal sales, telesales or a similar commercially focused position.
- A proven ability to engage customers, influence purchasing decisions and drive sales.
- Confidence conducting outbound calls, overcoming objections and following up on opportunities.
- A proactive approach to customer retention, reactivation and account growth.
- Strong organisational skills and confidence using CRM systems and digital platforms.
- The ability to thrive in a fast-paced, growing business environment.
The Advocate Group is a leading recruitment partner to the FMCG and consumer products sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion/belief, sexual orientation or age.
Customer Engagement Executive employer: Advocate Group
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