Consumer Insights Manager

Senior Talent Lead – Food Marketing (Connecting Marketing Talent within the Food Industry)

Are you ready to take ownership of the consumer insights agenda within the UK as part of a newly created Global team?

The Advocate Group are currently supporting a leading FMCG business on this newly created Consumer Insights Manager position. This role will drive the understanding of consumer behaviour, identify growth opportunities, and influence brand, innovation, and commercial strategy.

The Role

Reporting to the Insights Director, you will act as the business’s insight specialist – turning data into clear, actionable direction. You will manage all consumer research, oversee agency partners, and ensure insight is at the heart of decision‑making across marketing and innovation teams.

Key Responsibilities

• Lead consumer and market insight across the region, translating trends and data into commercially relevant recommendations.
• Manage continuous and ad hoc research programmes, including agency selection and performance oversight.
• Collaborate with marketing, commercial, and R&D teams to embed consumer‑centric thinking into brand plans and innovation pipelines.
• Provide competitor, category, and trend intelligence to inform strategy.
• Maintain and develop insight tools, processes, and frameworks to improve decision‑making.

About You

• Experience in consumer insights, research, or analytics within FMCG or a related category.
• Strong qualitative and quantitative research understanding; experience with consumer panels and syndicated data.
• Skilled at simplifying complex data into clear stories and recommendations.
• Confident working cross‑functionally and influencing stakeholders.
• Proactive, analytical, and comfortable owning end‑to‑end research programmes.

This is an incredible opportunity to work within a newly created team with Global investment, including opportunity to shape the consumer insights strategy moving forward.

For more details or to discuss how we can support your career, please get in touch with John, or click “Apply Now” to be considered.

The Advocate Group are the exclusive talent partner for this appointment. All direct or third‑party applicants will be forwarded to The Advocate Group for processing.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing
• Industries: Food and Beverage Manufacturing, Meat Products Manufacturing, Dairy Product Manufacturing

Referral offer: Referrals increase your chances of interviewing at Advocate Group by 2x.

Location: Liverpool, England, United Kingdom Posted: 4 days ago