At a Glance
- Tasks: Drive brand engagement through innovative digital and social campaigns.
- Company: Join a leading global personal care business transforming marketing strategies.
- Benefits: Competitive salary, diverse team, and opportunities for professional growth.
- Other info: Be part of a dynamic team in a thriving industry with exciting career prospects.
- Why this job: Shape impactful consumer campaigns and connect with audiences across multiple channels.
- Qualifications: Experience in consumer engagement and a strong understanding of digital marketing.
The predicted salary is between 40000 - 50000 € per year.
We’re partnering with a global personal care business on a broader strategic Marketing transformation and are seeking a Consumer Engagement Manager to help drive brand engagement across digital, social and consumer touchpoints. This position will play a key role in shaping integrated consumer campaigns, supporting engagement strategies and delivering culturally relevant activations across multiple channels.
Key Responsibilities
- Support the development of consumer engagement and campaign activation plans
- Deliver integrated campaigns across digital, social, ecommerce and experiential channels
- Partner with internal stakeholders and agencies to execute brand activity
- Support content planning, amplification and campaign rollout across owned and paid channels
- Monitor campaign performance and engagement metrics to optimise activity
- Identify emerging digital and cultural trends relevant to the brand audience
- Coordinate launch moments, partnerships and consumer-facing activations
Requirements
- Experience within Consumer Engagement, Integrated Marketing or Brand Activation
- Strong digital and social marketing understanding
- Experience working across multi-channel campaigns and content ecosystems
- Confident managing stakeholders, timelines and external partners
- Commercially aware with a consumer-first mindset
- Background within beauty, lifestyle, FMCG or consumer sectors is advantageous
If you're passionate about leading teams to drive consumer engagement across digital and retail channels, this could be for you. This is genuinely one of the leading consumer goods businesses in the industry!
Consumer Engagement Manager employer: Advocate Group
As a Consumer Engagement Manager at this leading global personal care business, you will thrive in a dynamic and inclusive work culture that prioritises creativity and collaboration. With a strong focus on employee growth, the company offers numerous opportunities for professional development and advancement, alongside competitive benefits that support work-life balance. Located in a vibrant area, you'll enjoy the unique advantage of being part of a forward-thinking team dedicated to driving impactful consumer engagement across diverse channels.
StudySmarter Expert Advice🤫
We think this is how you could land Consumer Engagement Manager
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at the company you're eyeing. A friendly chat can open doors and give you insider info that could make all the difference.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is your chance to shine and demonstrate how you can drive consumer engagement like a pro.
✨Tip Number 3
Stay updated on trends! Keep an eye on emerging digital and cultural trends that resonate with the brand audience. Being in the know will help you stand out during interviews and show your passion for the role.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from our platform. It shows you're serious about the role and gives us a chance to connect with you more easily.
We think you need these skills to ace Consumer Engagement Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in consumer engagement and integrated marketing. We want to see how your skills align with the role, so don’t be shy about showcasing relevant projects you've worked on!
Showcase Your Digital Savvy:Since this role is all about driving brand engagement across digital and social channels, let us know about your experience with these platforms. Share specific examples of campaigns you've managed or contributed to that had a measurable impact.
Be Authentic:We love seeing personality in applications! Don’t hesitate to let your passion for consumer engagement and the beauty or lifestyle sectors shine through. A bit of enthusiasm can go a long way in making your application stand out.
Apply Through Our Website:To make sure your application gets to us smoothly, we encourage you to apply directly through our website. It’s the best way to ensure we receive all your details correctly and can get back to you as soon as possible!
How to prepare for a job interview at Advocate Group
✨Know Your Consumer Engagement Stuff
Make sure you brush up on the latest trends in consumer engagement and integrated marketing. Be ready to discuss how you've successfully driven brand engagement in previous roles, especially across digital and social channels.
✨Showcase Your Campaign Successes
Prepare specific examples of integrated campaigns you've worked on. Highlight your role in planning, executing, and optimising these campaigns, and be ready to share metrics that demonstrate their success.
✨Understand the Brand and Its Audience
Do your homework on the company and its target audience. Familiarise yourself with their products, values, and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Be Ready to Collaborate
Since this role involves working with various stakeholders and agencies, be prepared to discuss your experience in managing relationships and timelines. Share examples of how you've successfully collaborated to deliver engaging consumer activations.
