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- Tasks: Lead the UK marketing strategy and team for a premium consumer brand.
- Company: Join a respected global brand known for quality and innovation.
- Benefits: Enjoy a competitive salary, bonus, and hybrid work options.
- Why this job: Shape brand direction and drive impact in a dynamic environment.
- Qualifications: Proven experience in senior marketing roles within premium consumer goods.
- Other info: Confidential role with details shared later in the recruitment process.
The predicted salary is between 112000 - 168000 £ per year.
A highly respected global consumer brand is seeking an exceptional Marketing Director to lead its UK marketing strategy and team. Operating in the premium lifestyle space, this organisation has a heritage of quality, design, and performance, and is undergoing a significant evolution to meet the demands of a new generation of consumers.
This is a rare and highly confidential opportunity to step into a pivotal leadership role where you will shape brand direction, deliver commercial impact, and champion innovation across multi-channel platforms – including retail, eCommerce, CRM, and experiential.
Key Responsibilities:
- Own and lead the UK marketing function, reporting directly to the Managing Director.
- Develop and execute integrated marketing strategies that drive brand equity and commercial performance.
- Collaborate closely with global HQ to align regional initiatives with overarching brand positioning.
- Lead and inspire a multidisciplinary team across brand, digital, CRM, PR, and trade marketing.
- Build strong cross-functional partnerships with sales, eCommerce, retail, and product teams.
- Analyse performance metrics and translate insights into action to optimise ROI and consumer engagement.
Candidate Profile:
- A strategic brand marketer with proven success in a senior leadership role within premium or aspirational consumer goods.
- Strong understanding of the UK retail landscape, particularly omni-channel and direct-to-consumer models.
- Commercially astute, data-informed, and creative in delivering high-impact campaigns.
- Natural leader with gravitas and the ability to influence at board level.
- Experience within international brand frameworks and matrixed environments is advantageous.
The Process:
Due to the confidential nature of this appointment, further details will be shared at a later stage of the recruitment process with shortlisted candidates. Strict discretion will be maintained throughout.
Confidential - Marketing Director employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Confidential - Marketing Director
✨Tip Number 1
Network strategically within the premium consumer goods sector. Attend industry events, webinars, and conferences where you can meet key players in the market. Building relationships with professionals in similar roles can provide valuable insights and potentially lead to referrals.
✨Tip Number 2
Stay updated on the latest trends in omni-channel marketing and direct-to-consumer models. Follow relevant publications, blogs, and thought leaders in the marketing space to ensure you can speak knowledgeably about current strategies and innovations during interviews.
✨Tip Number 3
Prepare to discuss your experience with data-driven decision-making. Be ready to share specific examples of how you've used performance metrics to inform marketing strategies and improve ROI in previous roles, as this will demonstrate your commercial acumen.
✨Tip Number 4
Research the company’s brand heritage and current positioning in the market. Understanding their evolution and how they plan to engage a new generation of consumers will allow you to tailor your approach and show that you're aligned with their vision.
We think you need these skills to ace Confidential - Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in strategic brand marketing, particularly within premium consumer goods. Emphasise your leadership roles and any successful campaigns you've led that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the UK retail landscape and your ability to drive brand equity. Use specific examples from your past experiences to demonstrate how you can deliver commercial impact and champion innovation.
Highlight Leadership Skills: In your application, focus on your leadership qualities and your experience in managing multidisciplinary teams. Provide examples of how you've inspired and influenced teams to achieve high-impact results.
Showcase Analytical Skills: Include details about how you've used performance metrics to inform your marketing strategies. Highlight any data-informed decisions you've made that led to optimised ROI and enhanced consumer engagement.
How to prepare for a job interview at Advocate Group
✨Research the Brand's Heritage
Before your interview, dive deep into the brand's history and values. Understanding their heritage of quality, design, and performance will help you align your vision with theirs and demonstrate your commitment to their ethos.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed integrated marketing strategies in the past. Highlight your ability to drive brand equity and commercial performance, as this is crucial for the role.
✨Demonstrate Leadership Skills
Be ready to share experiences where you've led and inspired a multidisciplinary team. Discuss how you foster collaboration across different functions, as this will be key in managing the diverse teams involved in the marketing function.
✨Prepare for Data-Driven Discussions
Since the role requires a strong understanding of performance metrics, come prepared with examples of how you've used data to inform your marketing decisions. This will show your commercial acumen and ability to optimise ROI.
