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- Tasks: Lead UK grocery expansion and develop a high-performing sales team.
- Company: Fast-growing global Asian food brand with strong investment.
- Benefits: Competitive salary, performance bonuses, and growth opportunities.
- Why this job: Make a real impact in shaping a brand's journey into UK retail.
- Qualifications: Sales management experience in FMCG and direct grocery exposure.
- Other info: Dynamic role with high visibility and international collaboration.
The predicted salary is between 52000 - 78000 £ per year.
Sales Manager – Grocery
Location: London
Salary: Up to £65,000 + £12k OTE
Global Asian Food Brand
This is not a maintenance role. This is a build-and-scale opportunity.
We’re exclusively partnered with a fast-growing, globally backed Asian food manufacturer that has already cracked UK wholesale and is now gearing up for its biggest leap yet: Top 4 grocery listings. With strong international backing, proven products, and serious investment behind UK growth, the business is entering a pivotal phase. They are now hiring a Sales Manager to lead that journey and put their stamp on the UK retail strategy.
Why this role stands out:
- A genuine opportunity to lead UK grocery expansion, not just support it
- High visibility with UK leadership and international HQ
- Clear mandate to build, manage, and grow a sales team
- Realistic ambition to land first mainstream grocery listings within 12 months
The role:
You’ll own UK commercial performance across grocery, while remaining close to execution. This is a hands-on leadership role suited to someone who enjoys strategy and being in front of buyers.
You will:
- Lead and develop the UK sales function (with line management responsibility)
- Drive grocery growth strategy, with a clear focus on Top 4 accounts
- Build and deepen relationships with buyers across Tesco, Sainsbury’s, Asda, Morrisons and beyond
- Convert strong wholesale traction into mainstream retail listings
- Work closely with European teams and HQ in Asia
- Oversee core sales operations and multiple commercial projects in a fast-moving environment
You’ll likely bring:
- Sales management or supervisory experience within FMCG
- Direct grocery exposure (Top 4 strongly preferred)
- Experience within food brands (Asian food exposure is a strong advantage)
- A track record of delivering growth, not just managing accounts
- The ability to lead people, influence stakeholders, and build momentum
- Comfort operating in an international, entrepreneurial business
If you want to shape a brand’s journey into UK mainstream retail rather than inherit a finished one, this role will appeal.
Interested? Apply directly or contact me for a confidential conversation.
Sales Manager (Grocery) in City of London employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager (Grocery) in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially those in grocery and FMCG. Attend events, join relevant groups on LinkedIn, and don’t be shy to reach out for a chat – you never know who might help you land that Sales Manager role!
✨Tip Number 2
Showcase your achievements! When you get the chance to meet potential employers or network, be ready to talk about your past successes in sales management. Highlight how you've driven growth and built teams – it’s all about proving you can make an impact!
✨Tip Number 3
Research the company inside out! Before any interview or meeting, dive deep into the brand's history, values, and products. Knowing their journey and how you can contribute to their UK grocery expansion will set you apart from the competition.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly shows your enthusiasm. Plus, it gives us a chance to see your application in the best light possible. Don’t miss out!
We think you need these skills to ace Sales Manager (Grocery) in City of London
Some tips for your application 🫡
Show Your Passion for Growth: When you're writing your application, make sure to highlight your enthusiasm for building and scaling sales strategies. We want to see how you can contribute to our ambitious goals in the grocery sector!
Tailor Your Experience: Don’t just send a generic CV! Make sure to align your past experiences with the specific requirements of the Sales Manager role. We love seeing how your unique background can help us achieve those Top 4 grocery listings.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills stand out. This helps us quickly see why you’re the right fit for this hands-on leadership role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates about the process. Let’s get started on this exciting journey together!
How to prepare for a job interview at Advocate Group
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss specific figures that demonstrate your success in driving growth, especially in grocery or FMCG sectors. This will show that you’re results-oriented and understand the importance of performance.
✨Understand the Brand
Dive deep into the company’s products and their unique selling points. Familiarise yourself with their current market position and competitors. This knowledge will help you articulate how you can contribute to their grocery expansion strategy and resonate with their vision.
✨Build Relationships in Mind
Since this role involves building relationships with key buyers, think about how you can showcase your networking skills. Prepare examples of how you've successfully developed relationships in the past, particularly with major retailers like Tesco or Sainsbury's. This will highlight your ability to connect and influence stakeholders.
✨Show Your Leadership Style
As a Sales Manager, you'll need to lead a team. Be prepared to discuss your leadership style and how you motivate and develop your team. Share specific examples of how you've driven performance and fostered a positive team culture in previous roles.
