At a Glance
- Tasks: Shape category strategy and drive growth across diverse markets.
- Company: Global FMCG leader with ambitious growth plans in EMEA.
- Benefits: Hybrid work model, competitive salary, and exposure to senior leadership.
- Other info: Join a dynamic team with opportunities for personal and professional growth.
- Why this job: Make a tangible impact on commercial strategies in a high-profile environment.
- Qualifications: Strong FMCG experience and ability to turn insights into action.
The predicted salary is between 28800 - 48000 £ per year.
Our client is a global FMCG business and a recognised leader within its category, with an ambitious growth agenda across the EMEA region. We are supporting the search for a senior commercial professional to join the Commercial Strategy & Insights function, playing a key role in driving category-led growth and shopper excellence across a diverse and fast-moving region.
This role sits at the centre of regional commercial decision-making. You will shape category strategy, embed shopper-led thinking, and influence markets to deliver sustainable revenue and value growth. Working cross-functionally with Finance, Commercial, and Innovation teams, you will translate insight into clear, actionable plans that drive performance across multiple markets.
Key responsibilities
- Lead the development of EMEA category strategy across channels and market types
- Use shopper and consumer insights to inform assortment, visibility, pricing and promotional strategy
- Drive best practice in category planning, price pack architecture and promotional effectiveness
- Support revenue growth initiatives and portfolio profitability in partnership with Finance
- Partner with regional teams to strengthen category storytelling and customer engagement
- Lead and develop a small category and shopper insights team
What we’re looking for
- Strong FMCG experience within Category Management, Shopper Insights or Revenue Growth
- Ability to turn data and insight into clear commercial action
- Solid understanding of pricing, promotions and portfolio profitability
- Experience working across multiple markets or within matrix environments
- Confident stakeholder management and influencing skills
- Proven people leadership capability
Why this role
This is an opportunity to shape category strategy at scale within a high-profile global FMCG business, with real exposure to senior leadership and the ability to make tangible commercial impact across EMEA.
Commercial Strategy Manager in City of London employer: Advocate Group
Advocate Group is an exceptional employer, offering a dynamic and supportive work culture that fosters collaboration and innovation. As an Italian-Speaking National Account Manager, you will benefit from excellent career development opportunities while working in a hybrid role that allows for flexibility. Located in a vibrant market, the company prioritises employee growth and provides a platform for meaningful contributions to the success of the Amazon account.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Strategy Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG sector, especially those who work in category management or insights. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Showcase your expertise! Prepare a portfolio or case studies that highlight your achievements in driving category strategy and revenue growth. This will help you stand out during interviews.
✨Tip Number 3
Practice your pitch! Be ready to discuss how you've turned data into actionable insights. Use specific examples to demonstrate your impact on previous roles, especially in a cross-functional setting.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Commercial Strategy Manager in City of London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Commercial Strategy Manager role. Highlight your FMCG experience and any relevant achievements that showcase your ability to drive category strategy and shopper insights.
Craft a Compelling Cover Letter:Your cover letter should tell a story about your journey in category management and how it aligns with the role. Use specific examples to demonstrate your skills in stakeholder management and data-driven decision-making.
Showcase Your Insights:In your application, don’t just list your experiences; show how you’ve used insights to inform strategies in previous roles. This will resonate well with the hiring team looking for someone who can translate data into action.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets the attention it deserves, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at Advocate Group
✨Know Your FMCG Inside Out
Make sure you brush up on the latest trends and challenges in the FMCG sector. Understand how category management and shopper insights play a role in driving growth. This knowledge will help you speak confidently about how you can contribute to the company's ambitious growth agenda.
✨Showcase Your Data Skills
Be prepared to discuss specific examples of how you've turned data and insights into actionable strategies in your previous roles. Highlight your experience with pricing, promotions, and portfolio profitability, as these are key areas for the role. Use metrics to back up your claims!
✨Master Stakeholder Management
Since this role involves working cross-functionally, think of examples where you've successfully influenced stakeholders. Be ready to explain how you navigated complex relationships and drove collaboration across teams like Finance and Innovation. This will demonstrate your ability to thrive in a matrix environment.
✨Prepare for Leadership Questions
As you'll be leading a small team, expect questions about your leadership style and experiences. Reflect on how you've developed others in the past and how you plan to foster a culture of excellence within your team. Show that you're not just a manager, but a mentor who inspires growth.
