At a Glance
- Tasks: Drive growth by creating compelling category stories and shopper plans.
- Company: Heritage food brand with a focus on innovation and collaboration.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a diverse team and thrive in a collaborative atmosphere.
- Why this job: Make a real impact in the fast-paced world of grocery retail.
- Qualifications: Experience in FMCG marketing and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
The Advocate Group are exclusively supporting a heritage food brand on this exciting new opportunity. The Category and Customer Marketing Manager will sit within the commercial function utilising category data to create compelling category stories and generate actionable instore and online shopper plans, to help accelerate growth across major UK grocery customers. This is a broad, high-visibility role working alongside both Sales and Marketing - combining customer marketing, category insight, retail execution, and cross‑functional project leadership.
The role:
- Use Category and shopper data to identify growth opportunities and create compelling category stories to drive category growth
- Partner with commercial teams to improve visibility, distribution, and promotional execution
- Monitor campaign and category performance, providing actionable recommendations to optimise results
- Lead the delivery of retail activation campaigns across key grocery customers
- Manage customer marketing projects including POS, displays, and customer-facing materials
- Work closely with internal stakeholders and external partners to deliver activity on time and within budget
About you:
- Experience within FMCG category, shopper, trade, or customer marketing
- Strong understanding of UK grocery retail
- Commercially minded with strong analytical capability
- Confident managing multiple projects and stakeholders simultaneously
- Comfortable working in a fast-moving, collaborative environment
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
Category & Shopper Activation Manager employer: Advocate Group
The Advocate Group is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation within the heritage food sector. Employees benefit from a strong focus on professional development, with opportunities to lead high-visibility projects that directly impact growth across major UK grocery customers. With a commitment to inclusivity and a supportive culture, this role provides a unique chance to make a meaningful contribution while advancing your career in a fast-paced industry.
StudySmarter Expert Advice🤫
We think this is how you could land Category & Shopper Activation Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their products and marketing strategies so you can speak confidently about how you can contribute to their growth.
✨Tip Number 3
Showcase your analytical skills! Be ready to discuss how you've used data to drive decisions in past roles. This is key for a Category & Shopper Activation Manager, so have some examples up your sleeve.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Category & Shopper Activation Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Category & Shopper Activation Manager. Highlight your experience in FMCG and any relevant projects that showcase your analytical skills and ability to manage multiple stakeholders.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background aligns with our needs. Be specific about your achievements in category marketing and shopper insights.
Showcase Your Analytical Skills:Since this role requires strong analytical capabilities, don’t shy away from sharing examples of how you've used data to drive decisions in past roles. We love seeing numbers and results that back up your claims!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Advocate Group
✨Know Your Data
Make sure you brush up on your category and shopper data skills. Be ready to discuss how you've used data in the past to identify growth opportunities and create compelling stories. This will show that you understand the core of the role and can hit the ground running.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple projects and stakeholders. Highlight your ability to deliver on time and within budget, as this is crucial for the role. Use specific metrics or outcomes to demonstrate your success.
✨Understand the Grocery Landscape
Familiarise yourself with the UK grocery retail environment. Research current trends, key players, and challenges in the market. This knowledge will help you engage in meaningful conversations during the interview and show your passion for the industry.
✨Collaborate and Communicate
Since the role involves working closely with various teams, be prepared to discuss your collaborative experiences. Share examples of how you've effectively communicated with internal stakeholders and external partners to achieve common goals. This will highlight your teamwork skills.
