At a Glance
- Tasks: Drive growth by creating compelling category stories and shopper plans.
- Company: Heritage food brand with a strong market presence.
- Benefits: Exciting role with high visibility and career advancement opportunities.
- Other info: Join a dynamic team and make a real difference in the grocery sector.
- Why this job: Lead impactful marketing projects in a fast-paced, collaborative environment.
- Qualifications: Experience in FMCG marketing and strong analytical skills required.
The predicted salary is between 45000 - 55000 € per year.
The Advocate Group are exclusively supporting a heritage food brand on this exciting new opportunity. The Category and Customer Marketing Manager will sit within the commercial function utilising category data to create compelling category stories and generate actionable instore and online shopper plans, to help accelerate growth across major UK grocery customers. This is a broad, high-visibility role working alongside both Sales and Marketing - combining customer marketing, category insight, retail execution, and cross-functional project leadership.
The role:
- Use Category and shopper data to identify growth opportunities and create compelling category stories to drive category growth
- Partner with commercial teams to improve visibility, distribution, and promotional execution
- Monitor campaign and category performance, providing actionable recommendations to optimise results
- Lead the delivery of retail activation campaigns across key grocery customers
- Manage customer marketing projects including POS, displays, and customer-facing materials
- Work closely with internal stakeholders and external partners to deliver activity on time and within budget
About you:
- Experience within FMCG category, shopper, trade, or customer marketing
- Strong understanding of UK grocery retail
- Commercially minded with strong analytical capability
- Confident managing multiple projects and stakeholders simultaneously
- Comfortable working in a fast-moving, collaborative environment
This is a not to be missed opportunity leading the category function and an excellent opportunity for someone looking to step into a commercially influential role with a well known food brand.
Category & Customer Marketing Manager employer: Advocate Group
The Advocate Group is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation within the FMCG sector. With a strong focus on employee growth, we provide opportunities for professional development and the chance to lead impactful marketing initiatives for a heritage food brand. Our inclusive culture and commitment to equal opportunities ensure that every team member can thrive and contribute to our shared success.
StudySmarter Expert Advice🤫
We think this is how you could land Category & Customer Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG sector and let them know you're on the hunt for a Category & Customer Marketing Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Get your research hat on! Dive deep into the heritage food brand's market presence and their competitors. This will not only help you in interviews but also show your genuine interest in the role and the company.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience with category data and shopper insights can drive growth. Practise articulating your past successes and how they relate to the role at hand.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re here to support you every step of the way in landing that dream job!
We think you need these skills to ace Category & Customer Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Category & Customer Marketing Manager. Highlight your experience in FMCG and any relevant projects that showcase your analytical skills and ability to manage multiple stakeholders.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background aligns with the responsibilities outlined in the job description. Be specific about your achievements in category marketing.
Showcase Your Analytical Skills:Since the role requires strong analytical capabilities, don’t shy away from including examples of how you've used data to drive decisions in past roles. This will help us see your potential impact on category growth.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Advocate Group
✨Know Your Category Data
Make sure you brush up on your knowledge of category and shopper data. Be prepared to discuss how you've used this data in the past to identify growth opportunities and create compelling stories. This will show that you understand the core of the role and can hit the ground running.
✨Showcase Your Project Management Skills
Since this role involves managing multiple projects and stakeholders, come ready with examples of how you've successfully juggled various tasks. Highlight your ability to deliver projects on time and within budget, as this will demonstrate your organisational skills and commercial mindset.
✨Understand the UK Grocery Landscape
Familiarise yourself with the current trends and challenges in the UK grocery retail sector. Being able to discuss recent developments or changes in consumer behaviour will not only impress your interviewers but also show that you're genuinely interested in the industry.
✨Prepare for Collaborative Scenarios
This role requires a lot of collaboration with both internal teams and external partners. Think of examples where you've worked effectively in a team setting, especially in fast-paced environments. This will help illustrate your ability to thrive in a collaborative atmosphere.
