Category Analyst

The Advocate Group are looking for a commercially minded, data-driven Category & Trade Marketing Executive to join a leading FMCG business. This is a hands‐on role at the intersection of category insights, shopper engagement, and trade marketing execution , giving you the opportunity to influence retailer strategy and deliver impactful campaigns.

This is an entry level opportunity so you could be a recent graduate or at the beginning of your career and looking to secure a role with a leading FMCG business that can truly support your development providing extra levels of responsibility as you progress.

What you\’ll do:

Analyse data to uncover category trends, shopper insights, and growth opportunities

Support the development and execution of trade marketing and shopper campaigns

Own account‐level activity including planning, budgeting, and post‐campaign evaluation

Collaborate with internal teams and external retailers to deliver innovative, insight‐led solutions

Contribute to NPD projects, from data analysis to campaign delivery

About you:

Strong analytical skills and experience with Excel, PowerPoint, and ideally (but not essential) market data tools (Nielsen, Circana, Kantar)

Confident presenter and communicator

Curious, commercially aware, and passionate about food and shopper behaviour

Outgoing, collaborative, and eager to learn

Why this role:

Work on well‐known FMCG brands across multiple retailers

Real responsibility from day one, with ownership of accounts and campaigns

Development opportunities across category, trade marketing, and sales

Be part of a supportive, high‐performing team with scope for internal mobility

For more details or to discuss how we can support your career, please get in touch with John, or click \”Apply Now\” to be considered.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

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