At a Glance
- Tasks: Engage customers through beer tastings, events, and brand activations in pubs and festivals.
- Company: Podkováň Brewery, a historic brewery with a vibrant UK presence.
- Benefits: Up to £35,000 salary, travel allowance, bonuses, and a fun work environment.
- Other info: Dynamic role with opportunities for creativity and growth in a supportive team.
- Why this job: Be the face of a beloved brand and create memorable experiences for beer lovers.
- Qualifications: Experience in drinks, hospitality, or marketing; passion for beer and brand activation.
The predicted salary is between 35000 - 35000 £ per year.
Podkováň Brewery has been brewing traditional Czech lager in the heart of Bohemia for over 600 years. As we continue to grow our UK business, we're looking for an ambitious, energetic, and creative Brand Activation Executive to be the face of our brand in the on trade. This is a hands-on field-based role that combines brand activation, sampling, events, customer engagement and commercial support to drive awareness and sales across the On Trade.
You will be responsible for bringing our brands to life where it matters most – in pubs, bars, festivals, and events, while working closely with our Business Development Managers to unlock new opportunities and support commercial growth.
Responsibilities:
- Deliver engaging beer tastings, sampling sessions and consumer experiences across pubs, bars, events and festivals.
- Represent the brand at trade and consumer events, acting as a passionate ambassador for our portfolio.
- Plan and execute impactful brand activations that increase visibility and rate of sale.
- Identify and secure opportunities for events, festivals, tap takeovers, partnerships and promotional activity.
- Support Business Development Managers with customer presentations, sales pitches and new business meetings.
- Generate qualified leads and identify new venue opportunities for the sales team.
- Ensure excellent execution of point-of-sale materials, visibility assets and branded equipment within customer venues.
- Coordinate and manage activation logistics, including stock, POS, merchandise and event requirements.
- Gather market intelligence, customer feedback and competitor insights to support commercial decision-making.
- Work closely with Sales and Marketing teams to ensure brand activity aligns with commercial objectives.
- Monitor and report on activation performance, customer engagement and sales impact.
About You:
- Previous experience in Drinks, FMCG, Hospitality or Marketing.
- Passionate about beer and confident talking about brands.
- Experienced in brand activation, events, marketing, field sales or customer engagement.
- A natural relationship builder who enjoys meeting people and creating commercial opportunities.
- Highly organised and able to manage multiple events, venues and projects simultaneously.
- Creative and commercially minded, with a flair for developing innovative events, promotions and activations that drive brand awareness and customer engagement.
- Willing to travel regularly and work occasional evenings and weekends to support events and festivals.
- Self-motivated, proactive and able to work independently in a field-based environment.
- Full UK driving licence and willingness to travel as required.
Advocate Group is the sole and exclusive talent partner for Podkováň. All direct or third party applicants will be forwarded to Advocate Group for processing.
Brand Activation Executive employer: Advocate Group
Podkováň Brewery is an exceptional employer, offering a vibrant work culture that celebrates creativity and passion for beer. As a Brand Activation Executive, you will enjoy competitive benefits including a travel allowance and bonus, while working in a dynamic environment that fosters personal growth and professional development through hands-on experiences at exciting events and festivals across the UK. Join us in our mission to bring our rich heritage to life and make a meaningful impact in the on-trade sector.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Activation Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Advocate Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Advocate Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Advocate Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Advocate Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Activation Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Advocate Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Advocate Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Advocate Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Advocate Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Advocate Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Advocate Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
