At a Glance
- Tasks: Lead marketing strategy and execution for Monster Energy across Ireland and Northern Ireland.
- Company: Join the globally recognised Monster Energy brand, known for its bold identity.
- Benefits: Fast-paced environment with real ownership and impact on brand growth.
- Other info: Opportunity to work internationally and develop your career in a vibrant culture.
- Why this job: Be part of a dynamic team driving consumer engagement and sales performance.
- Qualifications: 6+ years in marketing or brand management, strong strategic thinker.
The predicted salary is between 50000 - 60000 € per year.
The Advocate Group is proud to be partnering with Monster Energy Europe Limited to recruit a Regional Marketing Manager for their GB and IOI Marketing team! The Regional Marketing Manager will lead the marketing strategy and execution for Monster Energy, BPM, and Reign Storm across the Republic of Ireland and Northern Ireland. The role is responsible for driving brand growth, consumer engagement, and sales performance while ensuring consistent brand execution across all channels.
About Monster Energy: Monster Energy Company, headquartered in Corona, California, is a globally recognised, NASDAQ-listed business and the force behind the Monster Energy drinks brand – the number one energy drink in the USA. Since launching in the UK and Ireland in 2008, the business has expanded rapidly across Europe, the Middle East, and Africa (EMEA). Now present in over 140 countries, with more than 3,600 employees and 138 million cases sold across EMEA in 2023 alone, Monster continues to dominate the category with a bold, disruptive brand identity built around being aggressive, cool, mysterious, and fun.
The Role:
- Develop and lead the long-term marketing strategy and annual activity plans across events, digital, and sampling for Monster, BPM, and Reign Storm.
- Drive brand growth, consumer engagement, and sales performance across ROI and NI.
- Act as brand guardian, ensuring all campaigns, content, POS, and activations align with brand identity and tone of voice.
- Lead key brand partnerships from identification and negotiation through to execution.
- Manage annual planning, budgets, reporting, and KPI tracking across all brands.
- Collaborate closely with commercial teams, bottling partners, agencies, and cross-functional departments.
- Lead and develop a team of two, while supporting future team and activity growth.
- Oversee high-quality delivery across communications, digital, content, and live events.
About You:
- 6+ years’ marketing or brand management experience within FMCG or lifestyle-led brands.
- Strong strategic and creative thinker with excellent campaign execution experience.
- Good understanding of the ROI and NI markets and cross-channel marketing.
- Confident communicator with strong stakeholder and relationship management skills.
- Experience managing agencies, partnerships, budgets, and marketing performance reporting.
- Passionate about culture, brands, and consumer engagement.
- Proactive, collaborative, and commercially minded approach.
- Willingness to travel and support weekend brand activations when required.
Why Join Monster?
- Join a globally recognised, category-leading brand.
- Be part of a fast-paced, entrepreneurial environment.
- Work across international markets and teams.
- Real ownership, real impact, real pace.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Regional Marketing Manager in Belfast employer: Advocate Group
Monster Energy is an exceptional employer, offering a dynamic and fast-paced work environment where creativity and strategic thinking thrive. With a strong focus on employee growth and development, team members are empowered to take ownership of their roles and make a real impact across international markets. The company's vibrant culture, commitment to diversity, and the opportunity to work with a globally recognised brand make it an attractive place for passionate marketing professionals looking to elevate their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing Manager in Belfast
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements and campaigns. This is your chance to showcase what you can bring to the table, especially for a role like Regional Marketing Manager.
✨Tip Number 3
Prepare for interviews by researching the company and its brand identity. Understand Monster Energy’s vibe and think about how you can align your experience with their goals. Tailor your answers to reflect their culture and values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s get you that dream job!
We think you need these skills to ace Regional Marketing Manager in Belfast
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the brand and the role shine through. We want to see that you’re not just looking for any job, but that you’re genuinely excited about being part of the Monster Energy team!
Tailor Your Experience:Make sure to highlight your relevant experience in FMCG or lifestyle brands. We love seeing how your past roles have prepared you for this position, so don’t hold back on showcasing your achievements and skills that align with our needs.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and gets straight to the heart of what you bring to the table. Avoid jargon unless it’s relevant!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Advocate Group
✨Know Your Brands Inside Out
Before the interview, dive deep into Monster Energy, BPM, and Reign Storm. Understand their brand identities, recent campaigns, and market positioning. This knowledge will help you demonstrate your passion and strategic thinking during the conversation.
✨Showcase Your Strategic Mindset
Prepare to discuss specific marketing strategies you've developed in the past. Be ready to share examples of how you've driven brand growth and consumer engagement, especially in FMCG or lifestyle-led brands. This will highlight your experience and fit for the role.
✨Engage with Stakeholders
Think about how you've successfully managed relationships with stakeholders in previous roles. Be prepared to discuss your approach to collaboration and communication, as this is crucial for the Regional Marketing Manager position.
✨Be Ready for Creative Problem-Solving
Expect questions that assess your creativity and problem-solving skills. Prepare examples of challenges you've faced in marketing and how you overcame them. This will show your proactive and commercially minded approach, which is key for success in this role.
