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- Tasks: Join us as a Marketing Executive to boost our brand visibility across various platforms.
- Company: Gusto Film is a creative video agency crafting unique commercials and brand films.
- Benefits: Enjoy a ÂŁ30k salary, remote work options, training grants, and 28 days holiday.
- Why this job: Be part of a small, creative team where your ideas truly matter and grow your skills.
- Qualifications: 2-4 years in marketing with strong copywriting and social media skills required.
- Other info: No cover letter needed; just share why you're a great fit in five sentences!
The predicted salary is between 24000 - 42000 ÂŁ per year.
Location: London (Hybrid) Salary: ÂŁ30k part/full time depending on experience
About Us
Gusto Film is a creative video agency based in Brighton and London. We create commercials, brand films, and social video content for clients – always with the ethos of “taking brands places they didn’t know they could go”.
We’re a team of seven made up of producers, editors, creatives and directors who care deeply about originality, bold thinking, and visual craft.
Role Overview
We’re looking for a sharp, proactive, and creative Marketing Executive to supercharge our brand visibility across search, social media, PR and paid ads.
This is a hands-on role for someone who wants to do a bit of everything, learn fast, and be part of a small growing team that values creativity and autonomy.
You’ll lead our marketing activity across LinkedIn, Instagram, PR, blogs, SEO, and paid campaigns with support, training, and collaboration where needed. You’ll need strong copywriting skills, excellent visual taste, a self-starting attitude, and the drive to take your ideas through to completion.
You’ll be working directly with the Creative Director/Founder in London 1-2 times to per week, and be expected to visit the team in Brighton several times a month as well as working from home, and at times on set capturing BTS.
SEO & Content
- Execute SEO best practices and use tools to help optimise our site performance.
- Identify and secure backlinks through guest posts, collaborations, and creative outreach
- Continuously grow our blog with regular content including thought leadership articles, case studies and industry tips, supporting our SEO goals and driving our position as leaders in our field.
Social Media (LinkedIn 1st, followed by Instagram)
- Own and manage our LinkedIn and Instagram accounts end-to-end.
- Plan, create, and publish content
- Build and engage our community
- Monitor and report on performance metrics and test new growth strategies.
PR
- Write and distribute press releases on our recent work and other Gusto news to relevant publications (Shots, LBB, etc)
- Build and manage a media outreach list to target creative industry journalists and blogs.
- Draft thought leadership articles highlighting our team’s expertise, process, and campaigns.
PPC Advertising
- Set up and manage paid campaigns across Google and LinkedIn.
- Test messaging, creative, and formats to improve results over time.
Newsletter
- Use Mailchimp to organise and optimise audiences, create and send newsletters.
Must haves
- Self-starter attitude with a willingness to learn new tools, tactics, and platforms quickly.
- Strong copywriting skills with a taste for playful but the insight to know when to reign it in
- Existing knowledge and hunger to use AI tools to maximise potential and efficiencies
- 2-4 years of experience in marketing including SEO, Social Media, Newsletters, Content writing and ideally PPC
- Experience or good understanding of the advertising agency and production company world.
- Ability to create simple but tasteful video and graphic content using supplied assets.
- A deep understanding of Instagram and LinkedIn – what works, what doesn’t, and how to grow an engaged audience.
- Proficiency in content creation tools like Canva, Adobe Creative Suite, or similar.
- A multitasker who can juggle different priorities and meet deadlines in a fast-paced environment.
- A storyteller who knows how to connect with an audience and bring a brand to life.
Nice to haves
- Photography / video skills to come on set and capture BTS
- Experience in media outreach, press release writing, and PR campaign execution.
- Willingness to come and get involved in industry events and networking
- Familiarity with CRM and marketing automation tools.
- An analytical mindset – you love diving into data and using insights to make smarter decisions.
What’s In It For You?
- ÂŁ30k annual salary (part/full time depending on experience)
- ÂŁ200 grant to make the best work-from-home setup possible
- Mac laptop to work from
- Funded training and development for creative growth
- 28 days holiday plus Christmas to New Year closure
- Company pension
- A fun and creative work environment where your ideas are valued.
- The opportunity to shape and elevate our brand’s digital presence.
- Opportunities for professional growth and development
How to Apply: If this feels like an exciting role for you then we’d love to hear from you! But please don’t send a cover letter.
- 5 sentences on why you think you’d be great for the role
- Your CV and any marketing/creative portfolio to show off your personality, taste and experience.
We work in a visual industry, plain text MS Word documents won’t be considered.
Thoroughly looking forward to hearing from you!
#J-18808-Ljbffr
Marketing Executive employer: Advertising Producers Association
Contact Detail:
Advertising Producers Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarise yourself with Gusto Film's previous work and their unique approach to creativity. Understanding their ethos of 'taking brands places they didn’t know they could go' will help you align your ideas with their vision during discussions.
✨Tip Number 2
Engage with Gusto Film on social media, particularly LinkedIn and Instagram. Comment on their posts and share relevant content to demonstrate your interest in their brand and to showcase your understanding of effective social media strategies.
✨Tip Number 3
Prepare to discuss specific marketing campaigns or projects you've worked on that highlight your skills in SEO, social media, and PPC. Be ready to share insights on what worked well and how you can apply those learnings to Gusto Film's marketing efforts.
✨Tip Number 4
Showcase your creativity by preparing a mini marketing plan or content ideas tailored for Gusto Film. This proactive approach will not only demonstrate your initiative but also give them a glimpse of your potential contributions to their team.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Craft Your 5 Sentences: Since the company specifically requests 5 sentences on why you’d be great for the role, make sure to highlight your relevant experience, skills, and enthusiasm for the position. Keep it concise but impactful, showcasing your personality and creativity.
Showcase Your Portfolio: Prepare a marketing or creative portfolio that reflects your taste and experience. Include examples of your work that demonstrate your copywriting skills, social media campaigns, and any visual content you've created. Remember, this is a visual industry, so make it engaging!
Tailor Your CV: Ensure your CV is tailored to the Marketing Executive role. Highlight your experience in SEO, social media, newsletters, and PPC advertising. Use clear headings and bullet points to make it easy to read, and avoid plain text MS Word documents as they won't be considered.
Research Gusto Film: Familiarise yourself with Gusto Film's work and ethos. Understanding their brand and the type of content they produce will help you align your application with their values and demonstrate your genuine interest in the role.
How to prepare for a job interview at Advertising Producers Association
✨Showcase Your Creativity
As a Marketing Executive, creativity is key. Prepare to discuss your past projects and how you approached them with innovative ideas. Bring examples of your work, especially any marketing campaigns or content you've created that demonstrate your unique style.
✨Know the Company Inside Out
Research Gusto Film thoroughly before your interview. Understand their ethos, recent projects, and the type of clients they work with. This will not only help you tailor your answers but also show your genuine interest in the company.
✨Demonstrate Your Copywriting Skills
Since strong copywriting skills are a must-have for this role, be prepared to showcase your writing. You might be asked to write a short piece on the spot or discuss your approach to crafting engaging content for different platforms.
✨Prepare for Practical Questions
Expect questions that assess your knowledge of SEO, social media strategies, and PPC advertising. Be ready to discuss specific tools you’ve used and how you measure success in your marketing efforts. Showing your analytical mindset will impress the interviewers.
