At a Glance
- Tasks: Lead brand strategy and creative execution for Marine & Lawn Golf Hotels.
- Company: Join a dynamic hospitality brand blending luxury with golf culture.
- Benefits: Competitive salary, inclusive culture, and opportunities for travel.
- Other info: Be part of a diverse team committed to innovation and excellence.
- Why this job: Shape the future of a growing brand in the golf tourism industry.
- Qualifications: 6+ years in brand marketing, with a passion for golf and hospitality.
The predicted salary is between 75600 - 92400 £ per year.
Department: Brand Marketing
Reports to: President, Marine & Lawn Golf Hotels
Dotted Line: Chief Brand Officer, AJ Capital Partners
Location: United Kingdom
This role is based in and performed in the United Kingdom. Applicants must be UK-based and have the right to work in the UK.
ABOUT MARINE & LAWN
Marine & Lawn Golf Hotels® launched in 2021, founded by hospitality and investment firm AJ Capital Partners. A collection of hotels and resorts set along some of the world's most coveted courses, Marine & Lawn blends old-world charm with modern luxury, celebrating the distinct beauty, rich histories, and golf legacies of their iconic homes. The platform consists of eight properties, including operating hotels in Scotland and Northern Ireland.
ABOUT THE ROLE
Marine & Lawn Golf Hotels is seeking a Director of Brand Marketing to lead brand strategy, creative execution, and integrated marketing initiatives for the growing international hospitality portfolio. This role is fully dedicated to AJ Capital’s Marine & Lawn portfolio, reports directly to the President of Marine & Lawn, and operates with a dotted-line relationship to the AJ Chief Brand Officer.
The Director will be responsible for translating the brand’s refreshed vision into high-impact, revenue-supporting brand initiatives, driving awareness, demand, and consistency across all consumer touchpoints. Working closely with cross-functional teams, this role ensures the brand is executed with clarity, consistency, and commercial effectiveness across all properties and channels.
WHAT YOU WILL DO
- Lead the pull-through of the Marine & Lawn Golf Hotel rebrand direction, translating new brand strategy and creative guidance into golf-specific execution across the portfolio, in close partnership with the AJ Brand Team.
- Partner closely with the brand president, golf department, and operator-led performance marketing teams to elevate brand performance.
- Coordinate with revenue management and distribution teams to keep marketing aligned with pricing and demand, without owning performance marketing execution.
- Develop golf-specific brand campaigns and storytelling that speak authentically to avid golf travelers and build long-term brand equity.
- Build and manage relationships across golf media, tour operators, and golf partnerships to expand the brand's presence within golf culture.
- Direct creative development for paid media, SEO/SEM, and AI SEO campaigns, ensuring performance channels carry brand-aligned creative, in partnership with specialist teams on execution.
- Oversee brand messaging and content strategy across digital, PR, partnerships, and on-property channels, maintaining consistency with the parent brand's voice and standards.
- Maintain and enforce brand standards with property teams, ensuring consistent execution across all existing hotels.
- Lead in-market brand campaigns for future hotel openings, ensuring creative stays aligned with brand standards.
- Lead brand-led events, activations, and tournaments, including the Marine & Lawn Grand Tour.
WHO YOU ARE
- A brand-forward marketing leader with a strong understanding of how brand and performance marketing work together to drive business results.
- Fluent in golf culture, golf media, and the golf travel audience.
- Passionate about hospitality, travel, and design.
- A strategic thinker with the ability to translate vision into clear, executable plans.
- A highly collaborative partner who can work across brand, operations, revenue, and property teams.
- An effective communicator with the ability to influence stakeholders across multiple levels of the organization.
- Detail-oriented and highly organized, with strong project management capabilities.
- Comfortable operating in a fast-paced, entrepreneurial environment with evolving priorities.
QUALIFICATIONS
Required
- 6+ years of experience in brand marketing, integrated marketing, or golf/sports marketing
- Bachelor’s degree or equivalent professional experience in Marketing, Communications, Business, or related discipline
- Direct experience in golf marketing, golf media, or golf brand partnerships
- Experience working across multi-property, lifestyle, or hospitality brands
- Ability to travel up to 25–35%
Preferred
- Experience in hospitality and lifestyle brands
- Existing relationships within golf media, golf apparel, or golf tour operator networks
- Familiarity with paid media, SEO/SEM, and AI SEO, with the ability to direct creative for these channels even without owning execution
- Experience working within or alongside centralized brand teams
- Comfortable operating as a sole brand marketing owner without a large supporting team
Marine & Lawn Golf Hotels is an equal opportunity employer and is committed to building a diverse and inclusive leadership team. We welcome applications from everyone and do not discriminate on the basis of any protected characteristic.
Director of Brand Marketing, Marine & Lawn Golf Hotels employer: Adventurous Journeys
Marine & Lawn Golf Hotels is an exceptional employer, offering a unique opportunity to lead brand marketing for a prestigious collection of hotels set in some of the UK's most beautiful golf destinations. With a strong commitment to employee growth and a collaborative work culture, team members are encouraged to innovate and contribute to the brand's exciting transformation. The company values diversity and inclusivity, ensuring that every voice is heard while providing a dynamic environment that fosters creativity and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Brand Marketing, Marine & Lawn Golf Hotels
✨Show Your Creative Side
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We think you need these skills to ace Director of Brand Marketing, Marine & Lawn Golf Hotels
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Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Adventurous Journeys. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at Adventurous Journeys
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
