Marketing Manager (Full-time)

Lead and develop strategic marketing plans and transfer business objective into specific marketing goals and processes that drive growth, consumer engagement and patient retention for the Adventist Health brand Drive marketing plan that supports the overall Hospital strategy and growth Participate in hospital marketing budget planning and management Coordinate and collaborate with executive management and physicians to understand business objectives, implement marketing programs and build better hospital/ medical program branding Develop and implement holistic marketing data governance strategy for leverage across internal system Transfer marketing activities into accountable measurement to evaluate the effectiveness of marketing strategies Lead an agile marketing team for campaign implementation and measurement Duties Lead and develop strategic marketing plans and transfer business objective into specific marketing goals and processes that drive growth, consumer engagement and patient retention for the Adventist Health brand Drive marketing plan that supports the overall Hospital strategy and growth Participate in hospital marketing budget planning and management Coordinate and collaborate with executive management and physicians to understand business objectives, implement marketing programs and build better hospital/ medical program branding Develop and implement holistic marketing data governance strategy for leverage across internal system Transfer marketing activities into accountable measurement to evaluate the effectiveness of marketing strategies Lead an agile marketing team for campaign implementation and measurement Requirement Bachelor’s degree in Marketing, Communication, Business or related discipline Advanced degree in business, data analysis, or health related field is preferred Over 10 years of branding, marketing and corporate communication, including 4 years in a leadership position with proven team development and project management experience Prior experience in healthcare and medical industry is highly preferred Good command of spoken and written English and Chinese Strong sense of responsibility, able to multi-task and work under pressure Open-minded and adaptable to changes, mature, with an entrepreneurial mindset and can-do attitude Candidates with less experience may be considered for the Assistant Marketing Manager position #J-18808-Ljbffr