Duties
- Plan, execute, and optimize digital marketing campaigns across social media, EDM, Google Ads and other online advertising to enhance brand awareness, drive engagement and traffic to the website.
- Conduct regular reporting and performance tracking; evaluate campaign effectiveness using metrics such as conversions and ROI.
- Optimize the use of multi-channel digital campaigns to promote hospital services
- Utilize analytics tools to monitor campaign performance and provide insights for improvement
- Manage and maintain hospital website content, ensuring it is up-to-date and user-friendly
- Oversee daily operations of social media platforms and develop strategies to enhance audience engagement
- Support the implementation of marketing strategies, projects, and events.
- Assist in organizing events, seminars, and webinars.
- Perform other ad hoc projects as assigned.
Requirement
- Degree holder in Marketing, Business Administration or other related disciplines
- Minimum of 3 years of experience in digital marketing, preferably in healthcare, pharmaceutical or wellness sectors.
- Solid experience in digital marketing and social media management i.e. Facebook, Instagram, YouTube, etc.
- Strong content strategy capabilities with creative mindset, strong copywriting an contentment creation skills with ability to translate complex information into accessible content
- Strong communication, interpersonal and presentation skill
- Proficient in MS Office and Chinese word processing
- Excellent in written and spoken English, Cantonese and Mandarin
- Immediate available is preferred
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Contact Details:
Adventist Health Hong Kong Recruitment Team
