At a Glance
- Tasks: Lead and optimise digital marketing strategies across various channels for measurable growth.
- Company: Join a forward-thinking tech company that values innovation and collaboration.
- Benefits: Competitive salary, hybrid working options, and opportunities for professional development.
- Other info: Inclusive workplace committed to equity and diversity.
- Why this job: Make a real impact in a dynamic role focused on driving digital success.
- Qualifications: Proven B2B digital marketing experience with strong skills in SEO, SEM, and social media.
The predicted salary is between 60000 - 70000 € per year.
The Senior Digital Marketing Manager is responsible for owning and optimising Advania UKI’s digital marketing performance across all core digital channels. Reporting to the Head of Campaign Delivery & Digital, this role is a senior, hands‑on position focused on driving measurable demand, engagement, and conversion through digital execution excellence.
What Success Looks Like
- Strong digital contribution to pipeline and growth
- Improved performance across search, paid media, and AI‑driven discovery
- Well‑optimised website and email channels supporting GTM execution
- Clear, sustained improvements in efficiency and conversion
- Digital recognised as a core execution engine within Advania UKI Marketing
Salary & Benefits
The budgeted salary for this role is between £60,000 - £70,000 a year.
Hybrid Working
We recognise the benefits that remote and flexible working brings. We operate a hybrid working policy that allows our employees to balance time in the office and time from home. Each team within our organisation can decide how to implement this policy.
Responsibilities
Some of your day‑to‑day responsibilities will include:
- SEO & AIO – organic performance, technical SEO, content optimisation, and optimisation for AI‑driven discovery
- SEM / Paid Search – planning, execution, optimisation, and ROI
- Paid Social – targeting, creative testing, optimisation, and performance measurement
- Owned & Earned Social – channel optimisation, engagement, and amplification
- Website Development & Optimisation – UX, CRO, content structure, performance, and governance
- Email Marketing – campaign execution, nurture optimisation, and lifecycle impact
In addition, you will be able to:
- Own SEO strategy across technical, on‑page, and content optimisation
- Apply AI and automation tools to improve digital execution and insight
- Work closely with the Head of Campaign Delivery & Digital to plan, prioritise, and optimise execution
- Own digital performance reporting across all channels
- Track KPIs including traffic quality, engagement, conversion, CPL, pipeline influence, and ROI
Qualifications & Experience
Essential
- Significant B2B digital marketing experience within technology or IT services
- Strong hands‑on expertise across SEO, SEM, paid & organic social, website optimisation, and email
- Proven ability to drive measurable demand and conversion
- Strong understanding of AIO and AI‑influenced search/discovery
- Practical experience using AI tools to improve marketing performance
- Strong analytical capability and confidence using data to drive decisions
Desirable
- Experience working in HubSpot‑centric environments
- Experience supporting ABM or partner‑led GTM
- Agency management experience
- Experience in matrixed or multi‑business‑unit organisations
Inclusion Statement
We are committed to ensuring an equitable experience for all candidates, regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.
Senior Digital Marketing Manager employer: Advania UK
Advania UKI is an exceptional employer that champions a hybrid working culture, allowing employees to enjoy the flexibility of remote work while fostering collaboration in the office. With a strong focus on employee growth and development, we provide opportunities for continuous learning and innovation in the fast-paced digital marketing landscape. Our commitment to inclusivity and a supportive work environment makes Advania UKI a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work at Advania UKI or similar companies. A friendly chat can lead to insider info about the role and even a referral!
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your expertise in SEO, SEM, and email marketing. This not only demonstrates your hands-on experience but also gives you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for the interview by diving deep into Advania UKI’s digital presence. Analyse their website, social media, and campaigns. Bring fresh ideas to the table on how you can optimise their digital marketing performance – they’ll love your initiative!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Advania UKI.
We think you need these skills to ace Senior Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Senior Digital Marketing Manager role. Highlight your B2B digital marketing experience and any hands-on expertise in SEO, SEM, and social media. We want to see how you can drive measurable demand and conversion!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for us at Advania UKI. Share specific examples of your past successes in digital marketing and how they relate to the responsibilities listed in the job description.
Showcase Your Analytical Skills:Since this role requires strong analytical capabilities, don’t forget to mention your experience with data-driven decision-making. We love seeing how you've used data to improve performance in previous roles, so include those details!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Advania UK
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of SEO, SEM, and all things digital marketing. Be ready to discuss specific strategies you've implemented in the past and how they drove measurable results. This role is all about optimisation, so come armed with examples that showcase your hands-on expertise.
✨Showcase Your Analytical Skills
Since this position requires a strong analytical capability, be prepared to talk about how you've used data to drive decisions in your previous roles. Bring along some metrics or KPIs that highlight your success in improving performance across digital channels. Numbers speak louder than words!
✨Familiarise Yourself with AI Tools
Given the emphasis on AI-driven discovery, it’s crucial to demonstrate your understanding of AI tools and how they can enhance digital marketing efforts. Share any experiences where you've applied AI to improve execution or insights, as this will show you're ahead of the curve.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills in real-world situations. Think about challenges you've encountered in digital marketing and how you overcame them. This will help the interviewers see your thought process and how you handle pressure.
