At a Glance
- Tasks: Own marketing strategy and execution for a key business unit.
- Company: Join Advania, a leading tech company with a people-first approach.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career development.
- Why this job: Make a real impact in a dynamic marketing role within a top tech firm.
- Qualifications: B2B marketing experience and strong knowledge of marketing technology.
The predicted salary is between 49500 - 60500 £ per year.
We are looking for a Marketing Business Partner to join us for a 12-month fixed-term contract. In this role, you will be responsible for end-to-end marketing ownership for an aligned business unit, sector, or growth priority within Advania UKI.
Position Overview
You will own the marketing strategy, planning, and hands-on execution, acting as a trusted partner while remaining accountable for delivery, handover, follow-up, and conversion outcomes. The role leverages the Campaign Delivery & Digital team for specialist execution support but retains ownership for performance and results. The role requires strong working knowledge of the marketing technology stack, particularly HubSpot and Microsoft Dynamics, and the ability to work closely with teams to ensure effective progression from marketing engagement to revenue.
Salary & Benefits
The budgeted salary for this role is between £55,000 and £62,000 a year.
Hybrid working
We recognise the benefits that remote and flexible working brings. We operate a hybrid working policy that allows our employees to balance time in the office and time from home. Each team within our organisation can decide how to implement this policy.
Responsibilities
- Serve as the primary marketing owner for designated business units, understanding business priorities and customer needs.
- Develop and execute go-to-market strategies, ensuring alignment with sales targets and customer buying cycles.
- Maintain full accountability for end-to-end campaign execution and results.
- Collaborate closely with Sales leadership to align marketing efforts and establish lead handover processes.
- Utilise marketing technology tools effectively to track campaign performance and maintain data integrity.
- Analyse digital channel performance using tools like Google Analytics to optimise marketing plans.
- Monitor and report on key performance metrics related to pipeline and conversion outcomes.
- Collaborate with various stakeholders, including Sales, Partner Marketing, and PR teams, to ensure cohesive marketing efforts.
- Share insights and best practices across the Growth Marketing team to enhance overall performance.
- Make data-driven decisions to prioritise and optimise marketing activities for maximum impact.
What Success Looks Like
- Marketing activity clearly aligned to sales priorities.
- Effective handover and follow-up driving improved conversion rates.
- Marketing Business Partners embedded and credible with Sales and the business.
- Confident use of MarTech and data to support conversion.
- Measurable contribution to pipeline and revenue growth.
Qualifications & Experience
Essential:
- B2B marketing experience, ideally in technology or IT services.
- Proven experience owning strategy, planning, and hands-on execution.
- Strong understanding of marketing technology stacks, particularly HubSpot and Dynamics.
- Practical working knowledge of LinkedIn, Google Analytics, and core digital channels.
- Experience working closely with sales teams on handover and conversion.
- Commercial mindset with understanding of sales pipelines and buying cycles.
Desirable:
- Experience in sector-led or business-unit-aligned marketing models.
- Exposure to partner-led or Microsoft-centric GTM.
- Familiarity with AI-enabled tools to improve efficiency, insight, or targeting.
- Experience working in matrixed organisations.
About Us:
We are the tech company with people at heart. At Advania, we believe in empowering people to create sustainable value through the clever use of technology. As one of Microsoft's leading partners in the UK, specialising in Azure, Security, Dynamics 365, and Microsoft 365, we have a proven track record of success in delivering transformational IT services.
Our Selection Process:
We are committed to ensuring an equitable experience for all candidates, regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law. Please do let us know if you’ll need any reasonable adjustments as part of the selection process by highlighting these on your application form. As part of our commitment to our clients we will need to carry out background checks, including a criminal record check, for all offers of employment. If you have any unspent criminal convictions or questions about the screening process, please notify your recruiter once the application has been submitted.
Marketing Business Partner (12 month FTC) Marketing · London, United Kingdom · employer: Advania Group
At Advania, we pride ourselves on being an excellent employer, offering a dynamic work culture that values flexibility and innovation. Our hybrid working policy allows you to balance your professional and personal life while working in a collaborative environment with opportunities for growth and development in the tech sector. As a leading Microsoft partner, we provide our employees with the chance to engage in meaningful projects that drive sustainable value through technology, all within the vibrant city of London.
