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- Tasks: Own marketing strategy and execution for Advania UK's VAR business.
- Company: Join a dynamic team at Advania, a leader in tech solutions.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Flexible work environment with a focus on measurable results and career advancement.
- Why this job: Make a real impact by driving partner-led pipeline growth and collaborating with sales teams.
- Qualifications: Experience in marketing strategy and strong collaboration skills required.
The predicted salary is between 60000 - 70000 £ per year.
The Marketing Business Partner (VAR) is responsible for end-to-end marketing ownership for Advania UKI’s VAR business, working closely with Sales, the Head of Partner Marketing, and the Alliance team to drive partner-led pipeline growth. This role owns marketing strategy, planning, and hands-on execution across vendor and alliance-driven GTM motions, acting as a trusted partner to Sales and Partner stakeholders. The role is accountable for delivery, sales handover, follow-up, and conversion outcomes, ensuring co-marketing activity with vendors translates into measurable commercial impact. The role leverages the Campaign Delivery & Digital team for specialist execution support but retains full accountability for performance and results.
What Success Looks Like
- Clear, consistent pipeline contribution from direct and partner-/vendor-led activity
- Strong alignment between VAR sales priorities, vendor strategies, and marketing execution
- Effective sales handover and follow-up driving improved conversion rates
- Marketing recognised as a credible growth partner by Sales and Alliance teams
- Measurable contribution to VAR pipeline and revenue growth
Salary & Benefits
The budgeted salary for this role is between £60,000 - £70,000 a year, depending on experience.
Hybrid working
We recognise the benefits that remote and flexible working brings. We operate a hybrid working policy that allows our employees to balance time in the office and time from home. Each team within our organisation can decide how to implement this policy.
Responsibilities
- Act as the primary marketing owner for the VAR business and aligned vendor portfolios
- Build deep understanding of vendor propositions, partner programmes, incentives, and co-op models
- Translate VAR sales priorities and vendor growth goals into clear GTM strategies and plans
- Own marketing decisions, trade-offs, and outcomes
- Define VAR-focused GTM strategies including target audiences, propositions, partner overlays, and channel mix
- Build and deliver integrated marketing plans aligned to sales targets, vendor priorities, and buying cycles
- Retain full accountability for execution and results across all campaigns
- Leverage the Campaign Delivery & Digital team for digital, design, and specialist execution support
Marketing Business Partner (VAR) Marketing · London, United Kingdom · employer: Advania Company
Contact Detail:
Advania Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Business Partner (VAR) Marketing · London, United Kingdom ·
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how you can contribute to their goals. Show them you’re not just another candidate!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. It shows your enthusiasm and professionalism, which are key traits for a Marketing Business Partner.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining us. Plus, it helps us keep track of your application more efficiently.
We think you need these skills to ace Marketing Business Partner (VAR) Marketing · London, United Kingdom ·
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the Marketing Business Partner position and how you can contribute to our team at StudySmarter.
Tailor Your CV: Make sure your CV is tailored to the job description. Highlight relevant experience that aligns with the responsibilities of the Marketing Business Partner role. We love seeing how your background fits with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit. Be specific about your achievements and how they relate to the role. We appreciate a personal touch, so don’t be afraid to show your personality!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Advania Company
✨Know Your Stuff
Before the interview, dive deep into Advania UKI’s VAR business and understand their marketing strategies. Familiarise yourself with their vendor propositions and partner programmes. This will not only show your enthusiasm but also help you speak confidently about how you can contribute to their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles where you've successfully driven marketing strategies or campaigns. Highlight instances where you’ve collaborated with sales teams or managed co-marketing activities. This will demonstrate your ability to align marketing efforts with sales priorities.
✨Ask Smart Questions
During the interview, ask insightful questions about their current marketing initiatives and how they measure success. This shows that you're not just interested in the role but are also thinking critically about how to make a measurable impact in the position.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Prepare to discuss how you would handle specific challenges related to pipeline growth or sales handover processes. This will help you illustrate your thought process and approach to real-world situations.