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- Tasks: Design and optimise email-led lifecycle programs to boost customer engagement and revenue.
- Company: Global Payments, a leader in payment technology and solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Join a dynamic team and shape the future of payments technology.
- Qualifications: Experience with Pardot, Marketo, and CRM systems; strong analytical skills.
- Other info: Collaborative environment with a focus on innovation and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
We are seeking a Marketing Automation & Lifecycle Marketing Operations Manager to support our UK growth initiatives, with a primary focus on cross-sell lifecycle programs for Global Payments SMB customers. This role will be responsible for building, executing, and optimising email-led lifecycle journeys that drive adoption of Worldpay e-commerce solutions across existing Global Payments SMB front-book and back-book customers. You will work across both Pardot and Marketo, partnering closely with Lifecycle Marketing, CRM, Sales, and Product teams to deliver scalable, data-driven programs that improve engagement, conversion, and revenue.
Responsibilities
- Design, build, and optimise cross-sell lifecycle email programs using Pardot and Marketo
- Execute front-book and back-book customer journeys aligned to Wave initiatives
- Support always-on and campaign-based lifecycle motions across acquisition, activation, cross-sell, and retention
- Build and manage programs, automations, and journeys in Pardot and Marketo
- Create and maintain segmentation logic aligned to CRM data, consent, and regional requirements
- Ensure data hygiene, audience accuracy, and platform best practices
- Develop and execute A/B testing strategies to improve engagement and conversion
- Monitor performance across key metrics (open, click, conversion, pipeline influence)
- Share insights and recommendations through regular performance reporting
- Partner with Lifecycle Marketing, Sales, Product, CRM, and Analytics teams
- Support alignment between marketing automation execution and commercial priorities
- Ensure consistent messaging and customer experience across touchpoints
- Contribute to best practices, documentation, and scalable MA frameworks
- Support continuous improvement of the marketing technology stack
- Ensure compliance with consent, data, and regional marketing requirements
Qualifications
- Hands-on experience with both Pardot and Marketo (required)
- Experience working with CRM systems (e.g. Salesforce) and customer data
- Bachelor's degree in Marketing, Business, or related field
- 5+ years' experience in marketing automation or lifecycle marketing
- Strong experience building email-led lifecycle and cross-sell programs
- Proven ability to analyse performance data and translate insights into action
- Strong stakeholder communication skills across regional and global teams
- Experience in SaaS, payments, fintech, or B2B services preferred
Marketing Automation manager in Westminster employer: AdvancedMD
Contact Detail:
AdvancedMD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation manager in Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Marketing Automation Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your experience with Pardot and Marketo. We want to see how you've built and optimised email-led lifecycle programs, so don’t hold back!
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you’ve used performance metrics to drive engagement and conversion. We love candidates who can turn numbers into actionable insights!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who are eager to make an impact in the payments technology landscape.
We think you need these skills to ace Marketing Automation manager in Westminster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Automation Manager. Highlight your experience with Pardot and Marketo, and don’t forget to showcase any relevant projects that demonstrate your skills in email-led lifecycle programs.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about marketing automation and how your background aligns with our goals at Global Payments. Be sure to mention specific achievements that relate to cross-sell lifecycle programs.
Showcase Your Data Skills: Since this role involves analysing performance data, make sure to highlight your analytical skills. Share examples of how you've used data to drive decisions in past roles, especially in improving engagement and conversion rates.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at AdvancedMD
✨Know Your Tools Inside Out
Make sure you’re well-versed in both Pardot and Marketo. Brush up on their features, functionalities, and best practices. Being able to discuss specific examples of how you've used these tools in past roles will show your expertise and readiness for the job.
✨Showcase Your Data Skills
Prepare to talk about how you’ve analysed performance data in previous roles. Bring examples of A/B testing strategies you've implemented and the results they yielded. This will demonstrate your ability to translate insights into actionable marketing strategies.
✨Understand the Customer Journey
Familiarise yourself with the customer lifecycle, especially in the context of cross-sell programs. Be ready to discuss how you would design and optimise email-led journeys for different customer segments, showing that you can align marketing efforts with business goals.
✨Communicate Effectively
Since this role involves collaboration with various teams, practice articulating your ideas clearly. Think of examples where you successfully communicated with stakeholders across different departments. This will highlight your strong communication skills and ability to work in a team.
