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- Tasks: Design and optimise email campaigns to engage SMB customers and drive conversions.
- Company: Leading payment solutions provider in the UK with a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be at the forefront of marketing automation and make a real impact on customer journeys.
- Qualifications: 5+ years in marketing automation with hands-on experience in Pardot and Marketo.
- Other info: Join a dynamic team dedicated to enhancing customer engagement.
The predicted salary is between 42000 - 84000 £ per year.
A leading payment solutions provider in the UK is looking for a Marketing Automation & Lifecycle Marketing Operations Manager. The role focuses on building and optimising email-led lifecycle journeys for SMB customers. Candidates should have hands-on experience with Pardot and Marketo, along with at least 5 years in marketing automation.
Responsibilities include:
- Designing cross-sell programs
- Executing campaigns
- Analysing performance data
This position is pivotal to driving customer engagement and conversion strategies.
Lifecycle Marketing Automation Lead (Pardot & Marketo) in Westminster employer: AdvancedMD
Contact Detail:
AdvancedMD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lifecycle Marketing Automation Lead (Pardot & Marketo) in Westminster
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work with Pardot and Marketo. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in email-led lifecycle journeys. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've used performance data to optimise campaigns in the past. We want to see your analytical side shine!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Lifecycle Marketing Automation Lead (Pardot & Marketo) in Westminster
Some tips for your application 🫡
Show Your Experience: Make sure to highlight your hands-on experience with Pardot and Marketo. We want to see how you've used these tools in your previous roles, so don’t hold back on the details!
Tailor Your Application: Take a moment to customise your application for this role. We love seeing candidates who understand our focus on email-led lifecycle journeys, so connect your past experiences to what we’re looking for.
Be Data-Driven: Since this role involves analysing performance data, include examples of how you've used data to drive marketing decisions in your previous jobs. We’re all about making informed choices here at StudySmarter!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at AdvancedMD
✨Know Your Tools Inside Out
Make sure you’re well-versed in Pardot and Marketo. Brush up on their features, functionalities, and best practices. Be ready to discuss how you've used these tools in your previous roles to drive customer engagement and optimise campaigns.
✨Showcase Your Campaign Successes
Prepare specific examples of successful email-led lifecycle journeys you've designed or optimised. Highlight the strategies you employed, the challenges you faced, and the results you achieved. Numbers speak volumes, so include metrics where possible!
✨Understand the Customer Journey
Familiarise yourself with the typical SMB customer journey in the payment solutions sector. Be prepared to discuss how you would tailor lifecycle marketing strategies to enhance customer experience and drive conversions at each stage.
✨Be Ready for Data Analysis Questions
Since analysing performance data is a key part of the role, brush up on your analytical skills. Be prepared to discuss how you measure campaign success and what KPIs you focus on. Think about how you can use data to inform future strategies.
