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- Tasks: Lead exciting marketing initiatives in the medical devices sector across EMEA.
- Company: Join a dynamic team at Fortive, a global innovator in healthcare technology.
- Benefits: Enjoy competitive pay, bonuses, and opportunities for professional growth.
- Other info: Remote role with travel opportunities and a vibrant, inclusive culture.
- Why this job: Make a real impact on patient care while working with cutting-edge technology.
- Qualifications: 5+ years in marketing, preferably in healthcare; strong project management skills required.
The predicted salary is between 50000 - 65000 £ per year.
As the Field Marketing Manager, you will be responsible for the planning, coordination, and execution of field marketing activities across the EMEA region in close alignment with the central marketing strategy. Your primary focus will be to translate global marketing initiatives into effective local execution, working closely with both the central marketing team and local commercial teams to drive demand generation, brand awareness, and commercial impact.
In this role, you will plan and deliver regional and local marketing events, manage relationships and engagements with key opinion leaders (KOLs), and support customer‑facing initiatives, becoming a trusted point of reference for the regional commercial teams. You will also analyze market trends, customer needs, and competitive dynamics to continuously refine field marketing strategies and ensure strong alignment with local market priorities.
You will manage the marketing budget for the assigned cluster, ensuring effective allocation of resources, return on investment, and alignment with regional and central objectives. You will act as a key liaison between the central marketing function and local sales organizations, ensuring consistent messaging while adapting campaigns to local market requirements. You will report to the EMEA Marketing Manager and collaborate closely with cross‑functional stakeholders across marketing, sales, and commercial operations throughout the region. This role is based remotely within eligible EMEA countries and involves occasional travel to regional offices and key market events.
Your Main Responsibilities:
- Execute marketing and strategic plan implementation at cluster level
- Collaborate closely with the cluster leader to deliver key business priorities
- Coordinate and support new product launches across the cluster
- Plan and run campaigns and events to drive and accelerate technology adoption
- Build and maintain collaboration with Key Opinion Leaders (KOLs) and industry associations
- Organize third-party and ASP-led events, including training days
- Develop and implement local tactical marketing programs and campaigns to support the sales pipeline and revenue growth
- Design, execute, and analyze Voice of Customer (VoC) initiatives
- Support account-based marketing (ABM) initiatives
- Develop and execute event and tradeshow project plans, including: Event objectives, Budget management, Logistics coordination, Demand-generation strategy, Marketing campaigns, On-site roles and responsibilities
Your Profile:
- Bachelor’s degree required
- Minimum 5 years of experience in a similar role within healthcare or medical devices
- Experience with digital marketing campaigns preferred
- Proven experience in planning and coordinating corporate events and/or tradeshows
- Ability to manage complex projects independently with minimal supervision
- Highly detail-oriented and well organized, with strong logistical skills
- Experience in developing and localizing marketing materials to meet cluster-specific needs
- Excellent communication and interpersonal skills
- Strong ability to manage budgets, including planning, forecasting, and ensuring adherence to forecasts
- Experience in: Creation and maintenance of marketing materials, Development of communications and newsletters
- Fluent in English, both written and spoken; German is strongly preferred, French is a plus
- Strong proficiency in the Microsoft ecosystem (Word, Excel, PowerPoint, Teams, Notes)
- Based in the UK, Germany, Belgium, or the Netherlands; remote role with residence near a major international airport
- Travel requirement: approximately 20–30%
Field Marketing Manager - Medical Devices employer: Advanced Sterilization Products
Contact Detail:
Advanced Sterilization Products Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager - Medical Devices
✨Tip Number 1
Network like a pro! Reach out to your connections in the medical devices field and let them know you're on the lookout for opportunities. Attend industry events and engage with key opinion leaders – you never know who might have the inside scoop on a job opening!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past marketing campaigns, events you've organised, and any successful projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Fortive, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you ace your job search. Plus, applying through our site gives you a better chance of being noticed by hiring managers. So, get clicking and start applying!
We think you need these skills to ace Field Marketing Manager - Medical Devices
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in field marketing, especially within the medical devices sector. We want to see how your skills align with our needs, so don’t hold back on showcasing relevant achievements!
Showcase Your Event Experience: Since this role involves planning and executing events, be sure to detail your past experiences with corporate events or tradeshows. We love seeing how you’ve successfully managed logistics and driven engagement in previous roles.
Highlight Your Analytical Skills: We’re keen on candidates who can analyse market trends and customer needs. Include examples of how you've used data to refine marketing strategies or improve campaign performance in your application.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Advanced Sterilization Products
✨Know Your Market
Before the interview, dive deep into the medical devices market, especially in the EMEA region. Understand current trends, key players, and customer needs. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Event Planning Skills
Be prepared to discuss specific events or campaigns you've managed in the past. Highlight your role in planning, executing, and analysing these initiatives. Use metrics to showcase your success, such as increased attendance or engagement rates, to illustrate your impact.
✨Build Relationships with KOLs
Since building relationships with Key Opinion Leaders (KOLs) is crucial for this role, come equipped with examples of how you've successfully engaged with KOLs in previous positions. Discuss strategies you've used to foster these relationships and how they benefited your marketing efforts.
✨Budget Management Know-How
Prepare to talk about your experience managing marketing budgets. Be ready to explain how you've allocated resources effectively, ensured ROI, and adapted plans based on financial forecasts. This will show your potential employer that you can handle the financial aspects of the role with confidence.