At a Glance
- Tasks: Lead exciting marketing events and product demos in the defence sector across EMEA.
- Company: Join Advanced Navigation, a global leader in precision navigation technology.
- Benefits: Competitive salary, career growth, and the chance to work with cutting-edge technology.
- Other info: Dynamic role with opportunities to collaborate globally and engage with key industry stakeholders.
- Why this job: Make a real impact by creating exceptional customer experiences at high-profile events.
- Qualifications: 5+ years in field marketing or events, preferably in B2B tech or defence.
The predicted salary is between 60000 - 80000 £ per year.
Advanced Navigation is a global leader in precision navigation and inertial navigation systems, delivering high-performance PNT solutions across defence, aerospace, marine, mining, and autonomous systems. Our products operate in the world's most demanding environments, and our field marketing must match that standard.
We are looking for a highly organised, execution-focused Field Marketer to join our EMEA team. This is a high-activity, detail-driven role focused on delivery, responsible for bringing the Advanced Navigation brand to life through exceptional customer experiences at regional events, site visits, roadshows, and product demonstrations.
The role has a primary focus on the defence sector, supporting engagement with defence primes, government agencies, and system integrators across the United Kingdom, Europe and the Middle East. You are someone who takes genuine pride in how things are run: every event well-executed, every demonstration well-prepared, every customer interaction thoughtfully considered. Veterans are strongly encouraged to apply, the discipline, operational mindset, and customer focus that comes with military service is exactly what this role demands.
This role reports jointly to the EMEA Regional Head and the Global Event Marketing Manager in Sydney, and operates as part of a globally coordinated field marketing function that drives Advanced Navigation's presence across APAC, Americas, and EMEA.
Roles & Responsibilities
- Sales Enablement — Field Execution
- Work directly with regional Sales and Business Development teams to enable deals through targeted field marketing activity.
- Coordinate and execute customer site visits, product demonstrations, and capability briefings with key accounts and prospects.
- Develop and maintain regional sales enablement materials in collaboration with the Product Marketing and Content teams.
- Support account-based engagement by providing marketing-led touchpoints at key stages of the sales cycle.
- Gather and relay field intelligence (customer feedback, competitive observations, buying signals) back to the central marketing and product teams.
- Regional Events & Roadshows
- Plan, coordinate, and execute EMEA trade events, exhibitions, and roadshows in close collaboration with the Global Event Marketing Manager.
- Manage Advanced Navigation's presence at key regional events including DSEI, DVD, Euronaval, MSPO, and regional defence and industrial trade events.
- Oversee all event logistics including booth management, shipping, contractor coordination, and on-site operations.
- Develop pre- and post-event outreach campaigns in coordination with the Digital and Content teams to maximise lead generation and follow-up.
- Track and report event performance metrics including attendance, lead quality, pipeline contribution, and cost per engagement.
- Customer Demonstrations
- Coordinate and deliver compelling product demonstrations (live, virtual, and at customer sites) that translate product capability into operational value.
- Work with Sales and Engineering to develop standardised demonstration formats tailored to key customer segments and use cases.
- Manage demonstration equipment, logistics, and scheduling across the region.
- Continuously improve demonstration quality based on customer feedback and field outcomes.
- Regional Market Presence
- Build and maintain relationships with key regional stakeholders including European and Middle Eastern defence primes, government program offices, industry associations, and technology integrators.
- Identify regional engagement opportunities (events, associations, and partner activities) that align to the regional plan and flag recommendations to the Regional Head for approval.
- Represent the Advanced Navigation brand with professionalism and technical credibility across all field interactions.
- Coordinate with global marketing on regional campaign localisation and timing.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related discipline.
- Technical qualifications or demonstrated technical literacy in navigation, sensing, robotics, or related fields is advantageous.
Experience
- Minimum 5 years in field marketing, events marketing, or sales enablement in a B2B technology, defence, or industrial environment.
- Experience operating within or marketing to European and Middle Eastern defence, government, or industrial sectors is strongly preferred.
- Proven track record managing trade events and exhibitions end-to-end, including budget management, logistics, and post-event reporting.
- Experience coordinating customer demonstrations and technical capability briefings.
- Demonstrated ability to work collaboratively across sales, marketing, and product teams in a geographically distributed organisation.
Skills — Mandatory
- Strong organisational and project management skills, able to run multiple events and activities in parallel with discipline and pace.
- Excellent interpersonal and communication skills, confident engaging with senior stakeholders, technical audiences, and customer teams.
- Exceptional attention to detail, nothing is too small when it comes to getting the customer experience right, from event logistics to follow-up communications.
- Strong time management and prioritisation, able to juggle multiple concurrent activities without dropping the ball on any of them.
- Proficiency in CRM (Salesforce preferred), marketing automation, and event management tools.
Skills — Nice to Have
- Familiarity with defence procurement processes, acquisition programs, or government sales cycles.
- Prior experience in navigation, sensing, autonomy, or embedded systems contexts.
- Security clearance eligibility or existing clearance is advantageous.
- Prior military service or direct experience with defence forces, capability managers, or deployed operational environments is highly regarded.
Key Measurables
- Pipeline Contribution: Volume and quality of marketing-sourced and marketing-influenced leads generated through field activity; Contribution to opportunity creation and stage progression within regional accounts; Measurable return on investment from events, roadshows, and demonstration programs.
- Event & Programme Execution: On-time, on-budget delivery of all regional events, roadshows, and customer engagements; Post-event lead follow-up rate and CRM input quality; Stakeholder satisfaction from regional Sales and Business Development teams.
- Field Intelligence & Feedback: Regular, structured reporting of field insights to central marketing and product teams; Demonstrated contribution to positioning improvements, campaign adjustments, or product feedback loops based on direct customer observations.
- Operational Excellence: Accurate tracking of regional marketing spend and event budgets; Proactive communication with the Global Event Marketing Manager on planning, execution, and reporting; Contribution to global marketing planning cycles and performance reporting.
EMEA Field Marketing Manager in Newcastle employer: Advanced Navigation
At Advanced Navigation, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, particularly for our EMEA Field Marketing Manager role. Our commitment to employee growth is evident through tailored development opportunities and the chance to engage with cutting-edge technology in the defence sector, all while working in a collaborative environment that values precision and excellence. Located at the forefront of innovation, we offer unique advantages such as exposure to high-profile regional events and the opportunity to make a significant impact in a global organisation dedicated to delivering high-performance solutions.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Field Marketing Manager in Newcastle
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meetups to connect with key players in the defence sector. Don’t be shy—introduce yourself and share your passion for field marketing!
✨Tip Number 2
Showcase your skills through live demonstrations. If you can, organise a mock event or demo to highlight your organisational prowess and attention to detail. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Leverage social media to build your personal brand. Share insights about the latest trends in field marketing and engage with industry leaders. This not only showcases your expertise but also keeps you on their radar.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Advanced Navigation team.
We think you need these skills to ace EMEA Field Marketing Manager in Newcastle
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of EMEA Field Marketing Manager. Highlight your experience in field marketing, especially in the defence sector, and showcase any relevant skills that match the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention any military experience if applicable, as we value that discipline.
Showcase Your Event Management Skills:Since this role involves a lot of event coordination, be sure to include specific examples of events you've managed. Talk about the logistics, your role in execution, and any metrics that demonstrate your success.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Advanced Navigation
✨Know Your Audience
Before the interview, research Advanced Navigation and its role in the defence sector. Understand their products and how they operate in demanding environments. This will help you tailor your responses and show that you're genuinely interested in the company and its mission.
✨Showcase Your Organisational Skills
As a Field Marketing Manager, you'll need to demonstrate strong organisational abilities. Prepare examples from your past experiences where you successfully managed multiple events or projects simultaneously. Highlight your attention to detail and how it contributed to successful outcomes.
✨Prepare for Technical Questions
Given the technical nature of the role, brush up on your knowledge of navigation systems and related technologies. Be ready to discuss how your technical literacy can benefit the marketing strategies at Advanced Navigation, especially in relation to customer demonstrations and product capabilities.
✨Engage with Real Scenarios
During the interview, be prepared to discuss specific scenarios you've encountered in field marketing or event management. Use the STAR method (Situation, Task, Action, Result) to structure your answers, showcasing your problem-solving skills and ability to deliver exceptional customer experiences.
