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- Tasks: Plan and implement exciting multi-channel marketing campaigns to engage diverse audiences.
- Company: Join Advance HE, a dynamic charity improving higher education worldwide.
- Benefits: Enjoy a competitive salary, generous leave, flexible hours, and a great pension plan.
- Why this job: Make a real impact in higher education while collaborating with creative teams.
- Qualifications: 2+ years in marketing, strong communication skills, and a passion for engagement.
- Other info: Hybrid role with excellent career growth opportunities in a supportive environment.
The predicted salary is between 30000 - 37000 £ per year.
Location: Hybrid role with York as a nominal office
Salary: £33,509 per annum
Contract: Full-time, Permanent
Hours: 35 hours per week
Benefits:
- A generous pension plan with USS
- Enhanced family leave benefits
- 31 days' annual leave, plus bank holidays
- Flexible working hours
- Remote/hybrid work
The Role:
Advance HE is looking for an experienced and dynamic team player to join us in our strive to make higher education the best it can be. You'll be responsible for planning and implementing multi-channel marketing campaigns, making your mark by stimulating engagement with our audiences, generating leads and bookings for our range of services. This is an exciting and fast-paced role, with cross-functional team working at its core.
Key Responsibilities:
- Work as part of a team delivering a 12-month marketing plan
- Manage the delivery and implementation of multi-channel campaigns
- Generate engagement, leads, and bookings across different audience segments
- Ensure adherence to Advance HE brand and style guidelines across all campaigns
- Maintain consistency of messaging and branding across all channels
- Lead the marketing of a portfolio of Advance HE products
- Collaborate with internal teams, including Communications, content developers, and product owners
- Support the development of diverse, engaging content that drives customer action
- Conduct ongoing performance analysis of marketing activity
- Adapt and optimise planned marketing activity based on performance insights
Job Requirements:
Your superb communication skills will be key to your success, as well as your ability to prioritise tasks and quickly adapt plans as required. Experience working within the higher education sector is desirable but not essential. A minimum of 2 years' experience working in marketing. Have experience in developing and delivering marketing campaigns with clear success measures. Experience in the use of an email creation platform and graphic design platform. Experience in using social media scheduling tools. Can demonstrate approaches to monitoring performance of campaign activity, adopting a test and learn approach.
Advance HE is a member-led, sector-owned charity that works with institutions and higher education across the world to improve higher education for staff, students and society. Our strategic priorities of maximising membership impact and value, supporting leadership, management and governance development for transformational change and developing educational excellence for the higher education of the future supports the work of our members and the sector. It is our people and the people we help that really make us who we are!
To apply:
If you have the skills and experience required for this role, please click on Apply today to be taken to our site to complete your application. Advance HE is committed to providing equal opportunities for everyone regardless of their background. No agencies please.
Senior Marketing Executive in York employer: Advance HE
Contact Detail:
Advance HE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive in York
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field, especially those in higher education. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns. Use visuals and data to highlight your successes – this will make you stand out during interviews.
✨Tip Number 3
Prepare for the interview by researching Advance HE’s recent campaigns and initiatives. Bring fresh ideas to the table that align with their goals – it shows you're genuinely interested and ready to contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Marketing Executive in York
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Executive role. Highlight your experience in multi-channel campaigns and any relevant achievements that align with what we’re looking for.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how your skills can help us at Advance HE. Don’t forget to mention why you’re excited about this role!
Showcase Your Communication Skills: Since communication is key for this role, make sure your application reflects your superb communication skills. Keep it clear, concise, and engaging – just like the campaigns you’ll be managing!
Apply Through Our Website: We encourage you to apply through our website for a smooth application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Advance HE
✨Know Your Marketing Stuff
Make sure you brush up on the latest trends in multi-channel marketing. Be ready to discuss specific campaigns you've worked on and how they generated engagement or leads. This shows you're not just familiar with the theory but have practical experience too.
✨Showcase Your Team Spirit
Since this role involves cross-functional teamwork, be prepared to share examples of how you've collaborated with others in the past. Highlight your communication skills and adaptability, as these are key to thriving in a dynamic environment.
✨Be Data-Driven
Familiarise yourself with performance analysis techniques. Be ready to talk about how you've used data to optimise campaigns in the past. This will demonstrate your ability to adopt a test-and-learn approach, which is crucial for success in this role.
✨Align with Their Values
Research Advance HE's mission and values. Think about how your personal values align with theirs and be ready to discuss this in the interview. Showing that you understand and resonate with their goals can set you apart from other candidates.