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- Tasks: Lead exciting marketing campaigns and manage brand consistency across various channels.
- Company: Join Advance HE, a charity dedicated to enhancing higher education globally.
- Benefits: Enjoy flexible working hours, 31 days annual leave, and a generous pension plan.
- Why this job: Be part of a mission-driven team that values collaboration and innovation in marketing.
- Qualifications: Experience in marketing roles and a degree or equivalent experience required.
- Other info: Hybrid work model available; perfect for balancing work and study.
The predicted salary is between 40000 - 60000 £ per year.
Location: Hybrid, Office based in York, YO10 5DG
Salary: £48,484 per annum
Contract: Full Time, Permanent
Benefits:
- A generous pension plan with USS
- Enhanced family leave benefits
- 31 days’ annual leave, plus bank holidays
- Flexible working hours
- Remote/Hybrid work
The Role: As our Marketing Manager you will enjoy working as part of a team to build a marketing plan with a 12-month horizon, managing multi-channel campaigns to drive awareness and generate leads across different audience segments. You will oversee brand management within your campaigns, ensuring consistency across all markets and working with external partners to maintain brand standards.
As our Marketing Manager you will also be responsible for:
- Develop integrated marketing campaigns for specific services, managing new resource launches, and creating innovative approaches to promote Advance HE's mission and offerings.
- Working closely with cross-functional teams, including Communications and content developers, to commission diverse content that drives customer engagement and action.
- Conduct continual analysis to understand the target market’s challenges and behaviour drivers, develop audience segmentation strategies, and create test-and-learn approaches to deliver campaign success.
- Manage cross-channel marketing budgets in delivering campaigns.
- Establish robust campaign effectiveness measures and provide recommendations for improvement.
- An awareness and compliance with legislation, as directed by the Head of Marketing, in the creation of printed and digital marketing materials and assets.
- Building relationships across all organisational levels, taking an account management approach with internal stakeholders and external partners.
- Provide guidance to team members and support cross-functional working.
In order to be successful in this role you must have / be:
Essential:
- Demonstrate experience of working in a marketing role.
- Experience of developing a marketing plan and delivering campaigns.
- Proven experience of working with marketing agencies, designers and other suppliers.
- Experience of managing campaign dashboards and providing effective reporting associated with this.
- Educated to a degree level or equivalent with appropriate and relevant experience to the role.
- A successful track record in collaboration and community, and empowering individuals.
- Experience in a broad range of marketing principles, including online and offline, above and below the line.
Desirable:
- An understanding of the higher education sector and its policy context.
- Experience of managing budgets (of up to £250k).
Advance HE is a member-led, sector-owned charity that works with institutions and higher education across the world to improve higher education for staff, students and society. Our strategic priorities of maximising membership impact and value, supporting leadership, management and governance development for transformational change and developing educational excellence for the higher education of the future supports the work of our members and the sector. It is our people and the people we help that really make us who we are!
To apply: If you have the skills and experience required for this role, please click on Apply today to be taken to our site to complete your application. Advance HE is committed to providing equal opportunities for everyone regardless of their background. No agencies please.
Marketing Manager employer: Advance HE
Contact Detail:
Advance HE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the higher education sector and its current trends. Understanding the challenges and opportunities within this field will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the marketing and higher education sectors. Attend relevant events or webinars to connect with potential colleagues and gain insights into the industry, which can give you an edge when discussing your experience.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've managed in the past. Be ready to share metrics and outcomes that showcase your ability to drive awareness and generate leads, as this is a key aspect of the role.
✨Tip Number 4
Demonstrate your collaborative skills by preparing examples of how you've worked with cross-functional teams. Highlighting your experience in managing relationships with internal stakeholders and external partners will show you're a team player.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and requirements of the Marketing Manager position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Ensure your CV showcases relevant marketing experience, particularly in developing campaigns and managing budgets. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for marketing and how it relates to the higher education sector. Mention specific examples of successful campaigns you've managed and how they relate to the role at Advance HE.
Highlight Collaboration Skills: Since the role involves working closely with cross-functional teams, emphasise your ability to collaborate effectively. Provide examples of how you've successfully worked with different stakeholders in past projects.
How to prepare for a job interview at Advance HE
✨Know Your Marketing Fundamentals
Brush up on your marketing principles, both online and offline. Be prepared to discuss how you've developed and delivered successful marketing campaigns in the past, as this will demonstrate your expertise and understanding of the role.
✨Showcase Your Analytical Skills
Since the role involves continual analysis of market behaviour, be ready to share examples of how you've used data to inform your marketing strategies. Discuss any experience you have with campaign dashboards and reporting, as this is crucial for success in the position.
✨Demonstrate Collaboration Experience
Highlight your ability to work with cross-functional teams. Prepare examples of how you've collaborated with different departments, such as communications and content development, to create engaging marketing materials that resonate with target audiences.
✨Understand the Higher Education Sector
Familiarise yourself with the higher education landscape and its challenges. If you have any experience or knowledge about the sector's policy context, be sure to mention it during the interview, as it will show your commitment and relevance to the role.