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For Companies At a Glance
- Tasks: Lead customer engagement and product marketing campaigns to drive success at Adthena.
- Company: Adthena is an award-winning search intelligence platform using AI to empower brands and marketers.
- Benefits: Enjoy remote work, trust-based vacation, flexible hours, and comprehensive health support.
- Why this job: Join a stable yet dynamic team with a strong culture and award-winning products.
- Qualifications: Experience in customer and product marketing, especially in SaaS, with skills in Google Ads and HubSpot.
- Other info: Work closely with a passionate marketing team and enjoy regular social events and volunteer days.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Our Mission
Join us in shaping the future of paid search intelligence. Adthena is an award-winning search intelligence platform powered by patented AI technology and a team of dedicated experts. We help brands, marketers, and agencies dominate their competitive landscapes with unparalleled insights into the paid search market. Our Whole Market View, Smart Monitor, and Local View solutions give clients the clarity to optimize spend, increase ROI, and stay ahead of the competition. Trusted by global brands like Citibank, LâOrĂ©al, and Volvo, and backed by Updata Partners, weâve been redefining search intelligence since 2012.
In 2024, Adthena continued its winning streak, earning 9 major search industry awards. Highlights include Best AI Search Software Solution at the Global Search Awards, Best Use of AI for Data at the US Search Awards, and Best PPC Management Software Suite at the UK Search Awards.
Why Join Us?
- Strong Culture: Our quarterly surveys show a 93% average approval rating for company culture, with an overall eNPS of 27.
- Award-Winning Product: Best AI Search Software Solution, Global Search Award 2024.
- Trust-Based Vacation: Take as much time off as you need, when you need it.
- Remote-First: 52% of Adthenians work fully remote, with others choosing Hybrid Work at our 3 Geohubs (London, Austin, Sydney).
- Flexible Work: Work how and where you do your best, with full autonomy over your day.
- Career Growth: Bespoke training and career development via "Sherpa Plansâ to guide your growth.
- Private Medical Insurance: Fully covered health care.
- Mental Health Support: Employee Assistance Program offering 24/7 confidential counselling, with access to âhealthier livingâ services such as âHeadSpaceâ.
- Family Care Package: Up to 6 months fully paid maternity leave, and 2 months of paternity leave.
- Pension & 401(k): Competitive UK/US/AUS pension schemes, available from day one.
- Home Office Stipend: $200 for your ideal remote setup.
- Swag Welcome Gift: $70 credit to grab some merch.
- Birthday Day Off: Celebrate your special day.
- Regular Socials: Summer & Christmas parties, annual and quarterly offsites, monthly meet-ups.
- Volunteer Days: Make a difference with paid volunteer time each quarter.
About the Role
Reporting to: Ashley Fletcher, CMO
Location: UK-based
Interviews: 4 stages, totalling around 3.5 hours over 2 weeks.
Start Date: ASAP
About your Team
The Marketing Team is the creative engine driving our brand, storytelling, and growth. We are a passionate and innovative group of marketers dedicated to positioning Adthena as the global leader in search intelligence. Every campaign, piece of content, and strategy we craft reflects our mission to empower businesses with actionable insights that fuel their success.
What youâll do at Adthena
As Customer & Product Marketing Manager, you will drive customer engagement, product adoption, and go-to-market success at Adthena. In this exciting cross-functional role, you'll lead targeted campaigns across email, in-app (via Pendo), and blog content to announce new product releases, support lifecycle journeys, and surface customer success stories. You'll manage our monthly product newsletter, coordinate Customer Advisory Board sessions, and create compelling in-app experiences. With experience in Google Ads, HubSpot, and ideally Planhat, youâll play a key role in turning product momentum into customer value, helping teams across CS, Sales, and Product stay aligned and informed.
Responsibilities
- Go-to-Market (GTM) Initiatives: Collaborate with Product and Marketing teams to plan and execute GTM strategies for new product releases (e.g., Ask Arlo, Search Performance Score, Brand Activator updates). Develop targeted communications across email, in-app messages, login page promotions, and blog content to announce new features and benefits.
- Monthly Product Newsletter: Manage the creation and distribution of the Exact Match Newsletter via HubSpot, highlighting recent product updates, upcoming alpha programs, CAB invitations, and relevant industry news.
- Case Studies & Customer Stories: Work with Sales and Customer Success teams to identify and develop compelling case studies that showcase the value delivered to customers and agencies. Publish and promote these stories on the website and through sales enablement materials.
- Customer Lifecycle Strategy: Design and implement an 18-month content strategy segmented across the customer lifecycle using HubSpot and Pendo. Develop onboarding materials for months 1â3 and introduce advanced features and reports in subsequent phases to drive continuous engagement.
- Customer Advisory Board (CAB): Coordinate with Product Managers to prepare content for quarterly CAB sessions. Lead 3-hour Zoom meetings, capture key takeaways, and share insights with the Management Team to inform product strategy.
- In-App Walkthroughs (Pendo): Create engaging in-app guides, videos, and illustrations to help customers understand and adopt new features. Segment content by audience type or specific application areas to enhance relevance and effectiveness.
- Customer Surveys: Develop and distribute segmented surveys via HubSpot and Pendo to assess renewal sentiment, product satisfaction, and feature feedback. Analyse results to inform product development and customer success strategies.
Who we look for
Research shows men apply if they meet ~60% of the criteria, while women and underrepresented groups apply only if they meet all requirements. If you have the skills but don't meet every requirement, reach out â weâd love to explore how you could be a great fit!
Required Experience:
- Proven experience in customer and product marketing, preferably within a SaaS or digital marketing environment.
- Strong understanding of Google Ads and paid search strategies.
- Proficiency with HubSpot, Pendo, and ideally Planhat.
- Excellent written and verbal communication skills.
- Ability to work cross-functionally with Product, Sales, Customer Success & Account Management teams.
- Strategic thinker with a data-driven approach to decision-making.
Our Core Values
- Get Shit Done: We're big on taking action, owning our challenges, and finding solutions.
- Freedom with Responsibility: We take charge of results to recognition. We know that our hustle not only moves the needle for the company but also sets us up for personal success.
- Deliver Remarkable Quality: We care about exceeding expectations in the work we do and aim to always do our best work as individuals and as a team.
- Smart & Always Improving: We strive daily to expand our knowledge and become better at what we do.
Meet your teammates
Youâll work closely with: Ashley Fletcher Chief Marketing Officer, Mery Hayles Product Marketing Manager, Charlotte Langston Senior Demand Generation Manager.
Customer & Product Marketing Manager employer: Adthena
Contact Detail:
Adthena Recruiting Team
recruitment@adthena.com
StudySmarter Expert Advice đ€«
We think this is how you could land Customer & Product Marketing Manager
âšTip Number 1
Familiarise yourself with Adthena's products and services. Understanding their Whole Market View, Smart Monitor, and Local View solutions will help you articulate how your skills can enhance customer engagement and product adoption.
âšTip Number 2
Network with current employees on LinkedIn, especially those in the marketing team. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during interviews.
âšTip Number 3
Prepare to discuss your experience with Google Ads and HubSpot in detail. Be ready to share specific examples of how you've successfully executed customer and product marketing strategies in previous roles.
âšTip Number 4
Showcase your strategic thinking and data-driven approach by preparing a case study or example of how you've used analytics to inform marketing decisions. This aligns well with Adthena's focus on delivering remarkable quality.
We think you need these skills to ace Customer & Product Marketing Manager
Some tips for your application đ«Ą
Tailor Your CV: Make sure your CV highlights relevant experience in customer and product marketing, especially within a SaaS or digital marketing environment. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Adthena's mission and values. Mention specific experiences that align with the responsibilities of the Customer & Product Marketing Manager role, such as managing go-to-market initiatives or creating engaging content.
Showcase Relevant Skills: Emphasise your proficiency with tools like HubSpot and Pendo, as well as your understanding of Google Ads and paid search strategies. Provide examples of how you've used these skills to drive customer engagement and product adoption in previous roles.
Highlight Cross-Functional Collaboration: Demonstrate your ability to work cross-functionally by providing examples of past collaborations with Product, Sales, and Customer Success teams. This will show that you can effectively communicate and align strategies across different departments.
How to prepare for a job interview at Adthena
âšUnderstand the Company and Its Products
Before your interview, take the time to research Adthena's products and services. Familiarise yourself with their Whole Market View, Smart Monitor, and Local View solutions. Being able to discuss how these offerings can benefit clients will show your genuine interest and understanding of the company.
âšPrepare for Cross-Functional Collaboration Questions
As a Customer & Product Marketing Manager, you'll need to work closely with various teams. Be ready to share examples of how you've successfully collaborated with Product, Sales, and Customer Success teams in the past. Highlight your communication skills and ability to align different departments towards common goals.
âšShowcase Your Data-Driven Approach
Adthena values strategic thinkers who make decisions based on data. Prepare to discuss how you've used analytics in previous roles to inform marketing strategies or product development. Bring specific examples of metrics you've tracked and how they influenced your decisions.
âšDemonstrate Your Passion for Continuous Improvement
Adthena's core values emphasise smart thinking and constant improvement. Be prepared to talk about how you stay updated with industry trends and your commitment to professional development. Mention any relevant courses, certifications, or personal projects that showcase your dedication to growing your skills.
