At a Glance
- Tasks: Drive strategic revenue growth and build relationships with top agencies in the UK.
- Company: Join Adsquare, a leader in location intelligence and data-driven marketing.
- Benefits: Flexible work models, 30 vacation days, and a yearly education budget of €1,200.
- Other info: Dynamic environment with opportunities for professional growth and mental health support.
- Why this job: Be part of a visionary team transforming the advertising landscape with innovative technology.
- Qualifications: 4+ years in sales or business development, strong network in programmatic advertising.
Adsquare's mission is centered on:
- Passion: Solving complex challenges with exceptional people, technology, and data.
- Niche: Specializing in Location Intelligence for Programmatic Advertisers.
Our work is guided by our core values, and we look for candidates who embody them:
- Drive: Turning ambition into action that brings valuable outcomes.
- Resilience: Adapting, persevering, and growing stronger through challenges.
- No BS: Upholding honesty, transparency, and clear communication.
- Humble: Valuing modesty and letting results speak for themselves.
- Moral Compass: Acting with fairness, integrity, and respect.
About the team
You'll join Adsquare's Sales Team, helping accelerate our growth across the UK and international agency landscape. Adsquare is a leading data and measurement partner in the programmatic and digital advertising ecosystem, helping advertisers connect digital media investment with real-world audiences and outcomes. This role will have a particular focus on developing strategic relationships and revenue across Omnicom and IPG, alongside priority advertisers within Adsquare's ICP.
Your Mission
As Senior Sales Manager UK (f/m/d), you'll be a senior individual contributor within the Sales Team, reporting to the General Manager UK. You will own and grow strategic relationships across Omnicom and IPG in the UK and internationally, using an established senior network to unlock new opportunities with priority advertisers. You will act as a trusted commercial consultant, connecting Adsquare's data, targeting, optimisation and measurement capabilities to the needs of brands whose customers buy in, visit, or purchase through physical locations.
Your Profile
- 4+ years of successful sales or business development experience in programmatic advertising, data, adtech or measurement, with a strong track record of delivering revenue growth.
- Demonstrable experience selling specifically into Omnicom and IPG across the UK and/or international markets, with a strong understanding of their agency structures, buying teams and commercial decision-making processes.
- Strong existing relationships across Omnicom and IPG, from Heads of Programmatic and senior activation/data stakeholders through to Business Directors and other senior client leads.
- A proven network and track record across Adsquare's ICP brands - advertisers with physical stores, locations, venues or products sold through physical retail environments.
- Consultative sales capability: able to identify client challenges, build a commercial narrative, influence senior stakeholders and convert complex data and measurement solutions into revenue.
- Strong negotiation, communication and stakeholder-management skills, with fluent English.
What you will do
- Own and grow strategic revenue across Omnicom and IPG, with a particular focus on priority UK and international agency teams and their advertiser portfolios.
- Develop and deepen senior relationships across programmatic, data, planning, investment and client leadership teams, creating access to Adsquare's priority ICP brands.
- Build a strong new-business pipeline across brands with physical stores, locations or offline points of sale, positioning Adsquare around real-world audience intelligence and outcomes.
- Lead consultative sales conversations from prospecting and discovery through to solution design, commercial negotiation and close, coordinating effectively with internal product, client services and leadership teams.
- Translate Adsquare's evolving product and technology capabilities into clear client value propositions and scalable commercial opportunities.
- Negotiate data usage and commercial agreements with key agency and advertiser partners.
- Represent Adsquare credibly with senior agency and advertiser stakeholders, communicating the company's value proposition, positioning and vision with clarity.
- Maintain a strong presence across the UK programmatic, agency and advertising community, using your existing network alongside targeted new-business development to generate opportunities.
Nice to Have
- Experience selling location intelligence, audience data, optimisation, attribution, measurement or other data-driven advertising solutions.
- Existing relationships with major advertiser accounts across retail, QSR, automotive, travel, hospitality, FMCG/CPG or other sectors where real-world customer behaviour is commercially important.
Why us?
On top of a competitive package… We are open to flexible work models: we work in a hybrid mode. To encourage education and professional growth, we offer an individual yearly budget of €1,200. You are entitled to 30 vacation days per year. Public transport contribution. We care about your mental health and provide coaching and counseling sessions through our collaboration with the Fürstenberg Institut. We equip you with the latest hardware and all the tools you need to thrive.
Salary Range (Annual On-Target Earnings) 70,000 - 75,000 £
Recruiting Process
- HR interview — values-based (30 min)
- Hiring manager interview (1 hour)
- Pitching interview (1 hour)
- Team interview, on-site (1 hour)
- Offer
Work model Hybrid
Desired start date Asap
About us
Adsquare is the global audience & location intelligence company making marketing a whole lot smarter. With eight offices around the world we are a truly international company but one united team working towards our vision: empowering companies to accelerate business growth by staying at the forefront of data-driven marketing. We are pioneers in advertising and data. We were born mobile, before it was a necessity, and have pioneered data-driven advertising in display and now DOOH. We have the smartest people, working with the best tech, so we can drive the pace of change.
We are visionaries. We see a better way for marketers and are doing everything we can to make that a reality. We believe in innovation and the power of technology. We believe in constantly improving what we’re doing because the work is never done. We believe in what we do and rise to meet our own high standards. If there’s a problem, we fix it, humbly and without fuss or delay. Although our technology is best-of-breed, we are unassuming and modest in our approach.
We are passionately candid, both with each other and with our clients. We take the time to explain our approach to their problem, confident there is nothing to hide. We are consistent and true to our word. We don’t take shortcuts but focus on being our clients’ most reliable partner. We make promises - and we keep them. As a result, clients enjoy spending time with us, because we are good people.
Senior Sales Manager UK in London employer: Adsquare
Adsquare is an exceptional employer that fosters a dynamic and inclusive work culture, prioritising employee growth through a generous yearly education budget and mental health support. With a hybrid work model and a commitment to innovation, employees are equipped with the latest technology to thrive in their roles, making it an ideal environment for those looking to make a meaningful impact in the programmatic advertising landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Sales Manager UK in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Senior Sales Manager UK at Adsquare, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Adsquare. Tailor your message to explain why you’re drawn to them and how you can contribute as a Senior Sales Manager UK. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Senior Sales Manager UK in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Adsquare:When writing your cover letter, make sure to tailor your message specifically for Adsquare. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Adsquare
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Adsquare that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Adsquare that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Adsquare’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
