At a Glance
- Tasks: Lead innovative marketing strategies to drive customer acquisition and market presence.
- Company: Fast-growing fintech innovator in Manchester with a dynamic team.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a collaborative environment focused on innovation and success.
- Why this job: Shape the future of fintech marketing and make a real impact on business growth.
- Qualifications: Proven experience in digital demand generation and strong leadership skills.
The predicted salary is between 43200 - 72000 € per year.
Our client, a fast-growing fintech innovator, is seeking a Head of Marketing with deep expertise in digital demand generation to lead the UK marketing function. This role is central to accelerating customer acquisition, strengthening market presence, and building a scalable, data-driven growth engine that fuels commercial performance. The successful candidate will shape and execute a high-impact marketing strategy that positions the business as a leading fintech partner, drives qualified pipeline, and delivers measurable ROI. This is a senior, hands-on role working closely with the UK leadership team to ensure marketing is a core driver of revenue and market expansion.
Key Responsibilities
- Develop and execute a fintech-focused, performance-led marketing strategy with a strong emphasis on digital lead generation, conversion optimisation, and pipeline acceleration.
- Own end-to-end demand generation and nurture programmes, tightly aligned with sales and revenue targets.
- Partner with senior leadership to support customer acquisition, market penetration, and product adoption across the UK.
- Lead multi-channel campaigns across digital, paid media, social, content, and automation, leveraging data and technology to scale efficiently.
Head of Marketing employer: Adria Solutions
As a fast-growing fintech innovator based in Manchester, our company offers an exceptional work environment that fosters creativity and collaboration. We prioritise employee growth through continuous learning opportunities and a culture that values innovation and data-driven decision-making. Join us to be part of a dynamic team where your contributions directly impact our success and the future of financial technology.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the fintech space, especially those who are already in marketing roles. A friendly chat can lead to insider info about job openings or even referrals.
✨Tip Number 2
Showcase your expertise! Create a personal website or LinkedIn profile that highlights your achievements in digital demand generation. Use case studies or metrics to demonstrate how you've driven customer acquisition and ROI in previous roles.
✨Tip Number 3
Prepare for interviews by understanding the company's market position and competitors. Bring insights on how you can enhance their marketing strategy and drive growth. This shows you're not just interested in the role but genuinely invested in their success.
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills. Plus, it gives us a chance to see your application directly and consider you for other opportunities that might fit your profile.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Show Your Passion for FinTech:When writing your application, let your enthusiasm for the fintech industry shine through. We want to see how your experience aligns with our mission and how you can contribute to our growth in this exciting sector.
Highlight Your Digital Expertise:Make sure to emphasise your skills in digital demand generation and performance marketing. We’re looking for someone who can drive results, so share specific examples of campaigns you've led that have delivered measurable ROI.
Tailor Your Strategy:Craft a marketing strategy in your application that reflects an understanding of our goals. We appreciate candidates who can think strategically about customer acquisition and market presence, so show us how you would approach these challenges.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Adria Solutions
✨Know Your FinTech Stuff
Make sure you brush up on the latest trends and challenges in the fintech space. Understand how digital demand generation works specifically in this industry, as it will show your potential employer that you're not just a marketing whiz but also someone who gets their business.
✨Showcase Your Data Skills
Since this role is all about building a data-driven growth engine, be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of campaigns where you optimised conversion rates or improved ROI through analytics.
✨Prepare for Strategy Questions
Expect questions about how you would develop and execute a performance-led marketing strategy. Think about specific tactics you would use for digital lead generation and how you would align these with sales targets. Having a clear plan will impress the interviewers.
✨Demonstrate Leadership and Collaboration
This role involves working closely with the UK leadership team, so be ready to talk about your experience in leading teams and collaborating across departments. Share examples of how you've successfully partnered with sales or product teams to achieve common goals.
