Consumer Finance PR Manager – Personal Finance & Digital PR Location: Manchester or London (Hybrid – 1 day per week in the office)
The Opportunity Are you an experienced PR Manager with a strong background in consumer finance and a passion for creating campaigns that make headlines?
We're working with an ambitious, growing financial services organisation looking to appoint a talented Consumer Finance PR Manager to drive brand awareness, secure high-profile media coverage and lead innovative PR campaigns across its consumer-facing financial brands.
This is an exciting opportunity to take ownership of consumer PR strategy, working with established financial products that help millions of people make more informed decisions about their finances.
Alongside traditional media relations and digital PR, you'll play a leading role in an emerging area of communications: improving brand visibility within Generative AI search platforms such as ChatGPT and other AI-powered search tools.
We're particularly interested in speaking with PR professionals who have worked with established personal finance, banking, credit, lending or financial comparison brands and can demonstrate tangible results from their campaigns.
Key Responsibilities Consumer PR & Campaign Management
Develop and deliver engaging consumer PR strategies that strengthen brand awareness and reputation.
Create and execute high-impact personal finance campaigns that generate national, regional and digital media coverage.
Use consumer insights, proprietary data and market research to develop compelling, newsworthy stories.
Identify opportunities for reactive PR around financial news, interest rates, household finances, borrowing and the cost of living.
Manage multiple campaigns across different consumer brands, ensuring consistent messaging and measurable results.
Media Relations & Brand Awareness
Build and maintain relationships with leading personal finance journalists, editors and broadcasters.
Secure meaningful coverage across national newspapers, online publications, broadcast media and consumer finance platforms.
Develop thought leadership opportunities and position key stakeholders as trusted industry experts.
Support senior spokespeople with media interviews, commentary and press briefings.
Generative AI & Digital PR
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Consumer Finance PR Manager – Personal Finance & Digital PR in East Kilbride employer: Adria Solutions
Join a dynamic fintech company that champions innovation and creativity, offering a flexible hybrid working environment in Manchester. As a Graphic Designer, you'll not only contribute to exciting projects but also benefit from generous holiday allowances and career development opportunities, all while collaborating with a forward-thinking team that values your unique design perspective.
