At a Glance
- Tasks: Lead and optimise paid media campaigns across various digital channels to drive growth.
- Company: Dynamic company in Manchester with exciting expansion plans.
- Benefits: Competitive salary, hands-on role, and opportunities for career advancement.
- Other info: Fast-paced environment with potential for significant impact and influence.
- Why this job: Join a growing team and shape the future of paid media strategy.
- Qualifications: 3+ years managing paid media budgets and strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
My client is looking for an experienced Paid Media Manager to join their growing business and play a pivotal role in the next phase of its growth. Reporting directly to the CEO, this is a hands-on role for an ambitious and commercially minded paid media specialist who wants the opportunity to build, shape and scale a high-performing acquisition function from the ground up.
Having acquired and successfully grown the brand, the business is now entering an exciting period of expansion, with ambitious plans to increase transactions significantly over the coming months. As such, we are looking for someone who can take ownership of paid media strategy and execution while helping define the future structure of the marketing team as the business grows. This role offers the rare opportunity to combine the excitement of a scale-up environment with the security and backing of an established, successful group.
The Opportunity
You will be responsible for planning, managing, developing and optimising paid media campaigns across multiple digital channels, driving customer acquisition, lead generation and commercial growth. Initially, this is a highly hands-on position with no direct reports. We are looking for someone who enjoys rolling their sleeves up, taking ownership and delivering results. As the business continues to grow, there will be significant opportunity to influence future investment, team structure and resource requirements.
Key Responsibilities
- Own the paid media strategy across Search, Display, Paid Social, Video and Retargeting channels.
- Manage and optimise campaigns across: Google Ads (Search, Display and Performance Max), Google Display Network, Meta Ads Manager, Microsoft Advertising, YouTube Ads, TikTok Ads, Programmatic DSPs.
- Drive high-quality customer acquisition and lead generation at scale.
- Continuously monitor and improve campaign performance against key commercial KPIs including CPA, CPL, ROAS and revenue.
- Work directly with the CEO to provide meaningful insight into marketing performance and investment decisions.
- Analyse campaign, customer and business data to identify growth opportunities.
- Maintain complete ownership of budget allocation and performance reporting.
- Build robust reporting frameworks using GA4, Google Tag Manager and Looker Studio.
- Develop testing strategies across creative, audience targeting, landing pages and bidding approaches.
- Work closely with internal stakeholders and creative teams to deliver high-performing campaigns and assets.
- Make recommendations regarding future investment, technology, agency support and team growth.
Who We're Looking For
The ideal candidate will:
- Have a minimum of 3 years' experience managing significant paid media budgets in-house.
- Be highly commercial and understand that marketing investment must deliver measurable business outcomes.
- Possess excellent analytical skills and be comfortable interpreting large data sets to support decision-making.
- Have a strong understanding of customer acquisition, lead generation and conversion optimisation.
- Be confident discussing: What was spent, Where it was spent, What return it generated, How performance can be improved.
- Be comfortable working independently and taking ownership of results.
- Have experience scaling performance marketing activity in a fast-paced commercial environment.
- Demonstrate strong budget management and forecasting capabilities.
- Be naturally curious, proactive and solutions-focused.
- Preferably have experience within automotive, car finance, fintech, lead generation, retail or other performance-driven sectors, although candidates from other backgrounds will also be considered.
Paid Media Manager employer: Adria Solutions Ltd
Join a dynamic and ambitious team in Manchester as a Paid Media Manager, where you will have the unique opportunity to shape and scale a high-performing acquisition function within a supportive and established group. Our work culture fosters innovation and collaboration, providing you with the chance to take ownership of your projects while enjoying significant growth opportunities as the business expands. With a focus on meaningful results and a commitment to employee development, we offer a rewarding environment for those looking to make a real impact.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. Use data to highlight your successes and be ready to discuss how you achieved those results in interviews.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to share your thoughts on their current paid media strategy and how you could take it to the next level.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Paid Media Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Paid Media Manager role. Highlight your experience with managing paid media budgets and any specific platforms mentioned in the job description, like Google Ads or Meta Ads Manager. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of campaigns you've managed and the results you've achieved. Remember, we love a hands-on approach, so show us your passion for rolling up your sleeves!
Show Off Your Analytical Skills:Since this role involves a lot of data analysis, make sure to showcase your analytical skills in your application. Mention any tools you’ve used, like GA4 or Looker Studio, and how you've leveraged data to drive campaign performance. We’re all about making data-driven decisions!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows us you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Adria Solutions Ltd
✨Know Your Numbers
As a Paid Media Manager, you'll need to be comfortable discussing budgets and performance metrics. Brush up on your key performance indicators (KPIs) like CPA, CPL, and ROAS. Be ready to share specific examples of how you've managed budgets and improved campaign performance in the past.
✨Showcase Your Strategy Skills
Prepare to discuss your approach to developing and optimising paid media strategies across various channels. Think about how you would tackle the challenges mentioned in the job description, such as customer acquisition and lead generation. Bring examples of successful campaigns you've run and the impact they had on business growth.
✨Be Data-Driven
The role requires strong analytical skills, so come prepared to talk about how you've used data to inform your decisions. Discuss any tools you've used, like GA4 or Google Tag Manager, and how you've analysed campaign performance to identify growth opportunities. This will show that you're not just creative but also strategic.
✨Demonstrate Ownership and Initiative
This position is all about taking ownership, so highlight instances where you've rolled up your sleeves and driven results. Share stories that illustrate your proactive nature and how you've influenced team structures or marketing strategies in previous roles. This will resonate well with the company's growth ambitions.
