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- Tasks: Lead marketing strategies to drive growth and generate leads for the UK business.
- Company: Dynamic financial services firm in Manchester with a focus on innovation.
- Benefits: 25 days holiday, hybrid working, and training budgets for personal development.
- Why this job: Be at the forefront of marketing, making a real impact on business growth.
- Qualifications: Proven lead generation experience in B2B marketing, ideally in financial services.
- Other info: Join a fast-paced, entrepreneurial environment with strong career progression opportunities.
The predicted salary is between 43200 - 72000 £ per year.
Our client is seeking a Head of Marketing with strong lead generation expertise to lead the marketing function for the UK business unit. The focus of this role is to drive sustainable growth by building a high-performing, lead-driven marketing engine that supports sales, improves conversion, and delivers measurable commercial impact.
This is a senior, hands-on role where marketing performance, pipeline growth, and ROI are central. The successful candidate will work closely with senior executives and cross-functional teams to ensure marketing is a core growth driver for the business.
Key Responsibilities- Develop and deliver a clear, results-focused marketing strategy with a strong emphasis on lead generation and conversion.
- Own and execute end-to-end lead generation and lead nurture programmes, aligned closely with sales objectives.
- Work collaboratively with senior leadership and key stakeholders to support revenue growth and customer acquisition.
- Lead multi-channel marketing activity across digital, social, and traditional platforms, maximising the use of marketing automation.
- Position marketing as a high-quality, performance-led function that consistently delivers qualified leads.
- Monitor, analyse, and report on campaign performance, pipeline contribution, and ROI, providing accurate forecasts and insights.
- Lead, mentor, and develop the marketing team, ensuring skills remain relevant and commercially focused.
- Manage and optimise the marketing budget to ensure maximum return on investment.
- Act as brand champion, ensuring consistent messaging and customer experience across all channels.
- Build strong working relationships with internal departments and external partners.
- Maintain a hands-on approach, actively contributing to campaign delivery where required.
- Proven experience in a lead generation–focused marketing role, ideally within B2B financial services.
- Demonstrated success in building and scaling lead generation strategies that drive measurable business growth.
- Strong understanding of modern marketing communications, digital channels, and emerging technologies.
- Experience using marketing automation platforms, ideally Salesforce and Pardot.
- Commercially minded, data-driven, and highly performance focused.
- Strong leadership skills with the ability to inspire and develop high-performing teams.
- Strategic thinker with the confidence to operate at Board level, while remaining operationally hands-on.
- Experience developing KPIs, managing performance, and using data to optimise results.
- Agile problem-solver who thrives in a fast-paced, entrepreneurial environment.
- 25 days holiday + BH
- Hybrid working
- Training and Development Budgets
Interested? Please Click Apply Now!
Head of Marketing in Manchester employer: Adria Solutions Ltd.
Contact Detail:
Adria Solutions Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and lead generation strategies. This is your chance to showcase what you can bring to the table, so make it visually appealing and easy to navigate.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can drive growth and improve conversion rates. Tailor your answers to reflect their needs and demonstrate your understanding of their business.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications this way!
We think you need these skills to ace Head of Marketing in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your lead generation expertise and any relevant experience in B2B financial services. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've driven marketing performance and pipeline growth in the past.
Showcase Your Data Skills: Since we're all about measurable impact, make sure to highlight your experience with data analysis and ROI tracking. We love candidates who can demonstrate their ability to optimise results using data-driven insights.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at Adria Solutions Ltd.
✨Know Your Lead Generation Inside Out
Make sure you can talk confidently about your experience with lead generation strategies. Prepare specific examples of how you've successfully driven leads in previous roles, especially in B2B environments. This will show that you understand the core focus of the role.
✨Showcase Your Data-Driven Mindset
Be ready to discuss how you've used data to inform your marketing decisions. Bring examples of KPIs you've developed and how you've optimised campaigns based on performance metrics. This will demonstrate your ability to deliver measurable results.
✨Demonstrate Leadership Skills
Think about how you've led teams in the past. Prepare to share stories about mentoring team members and driving high performance. Highlight your approach to building a collaborative culture, as this is key for the Head of Marketing role.
✨Familiarise Yourself with Marketing Automation Tools
Since the role involves using platforms like Salesforce and Pardot, brush up on your knowledge of these tools. Be prepared to discuss how you've leveraged marketing automation in your previous roles to enhance lead nurturing and conversion rates.
