At a Glance
- Tasks: Lead innovative marketing campaigns targeting global enterprises and drive demand generation.
- Company: Join ADP, a leader in cloud-based human capital management solutions.
- Benefits: Enjoy a hybrid work model, competitive salary, and a culture that values innovation.
- Other info: Be part of a diverse team committed to ethical practices and continuous improvement.
- Why this job: Shape marketing strategies that engage top-tier clients and make a real impact.
- Qualifications: 10+ years in B2B marketing with a focus on demand generation and ABM.
The predicted salary is between 60000 - 80000 £ per year.
Location: Staines, UK (Hybrid, 3 days per week in the office)
Employment: Full-time
Overview
We’re looking for an experienced Enterprise Marketing Manager to run demand generation and account-based marketing (ABM) programmes targeting large, global organisations. This is a pivotal role within ADP’s marketing function, offering the opportunity to shape how we engage our most strategic prospects and clients. Based in Staines, you’ll work across international markets to design and deliver innovative, insight-led marketing initiatives that strengthen engagement and accelerate pipeline growth through close collaboration with sales.
The Role
Reporting to the Named Account and Enterprise Marketing Director, you will collaborate with colleagues across Product, Digital, Brand, Automation, Growth, Field Marketing and Sales to create and deliver cohesive, high‑impact ABx campaigns. Your work will bridge marketing and sales, ensuring tight alignment on target accounts, messaging and campaign execution. You’ll be hands‑on, using data, technology and creativity to reach and nurture decision‑makers across complex buying cycles. This role requires both strategic planning and tactical delivery – developing frameworks, managing execution and tracking performance against commercial goals.
Key Responsibilities
- Design and execute global demand generation and ABM campaigns for Enterprise and Named Accounts.
- Collaborate with sales to define target accounts, build aligned account plans and deliver integrated outreach strategies.
- Develop quarterly and annual marketing plans with measurable objectives and performance reporting.
- Coordinate omni‑channel campaign delivery across digital, social, content, events and paid media.
- Partner with internal and external stakeholders to develop tailored content and personalised ABM assets.
- Manage agency relationships to support creative execution and GTM delivery.
- Use data and insight to optimise targeting, messaging and channel selection.
- Measure and report on campaign effectiveness, ROI and pipeline contribution.
- Support continuous improvement by sharing best practices across regions and teams.
Experience & Skills
- 10+ years’ experience in B2B marketing, focused on demand generation and ABM within a technology, software or services organisation.
- Strong track record delivering measurable results from Enterprise or mid‑market campaigns in global, matrixed environments.
- Experience aligning with sales to execute account‑based strategies and drive shared goals.
- Solid understanding of the B2B buyer journey and data‑driven marketing.
- Hands‑on familiarity with platforms such as Folloze, Demandbase, Salesforce (SFDC) and Workfront.
- Excellent communication, organisation and stakeholder management skills.
- International marketing experience and knowledge of HR or payroll markets advantageous.
A little about ADP
We are a comprehensive global provider of cloud‑based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics and compliance expertise. We believe our people make all the difference in cultivating a down‑to‑earth culture that embraces our core values, welcomes ideas, encourages innovation and values belonging. We've received recognition for our work by many esteemed organisations.
Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP
ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, colour, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation and job performance.
Ethics at ADP
ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace.
Enterprise Marketing Manager in Staines employer: ADP
Contact Detail:
ADP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Enterprise Marketing Manager in Staines
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to show that we’re not just a good fit for the role, but also for the team. Tailor your answers to reflect how your experience aligns with their values.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We need to be confident and articulate when discussing our skills and experiences, especially in a competitive field like marketing.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows our enthusiasm for the position and keeps us fresh in their minds. Plus, it’s a great chance to reiterate why we’re the right fit!
We think you need these skills to ace Enterprise Marketing Manager in Staines
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in demand generation and ABM. We want to see how your skills align with the role, so don’t hold back on showcasing your achievements!
Showcase Your Data Skills: Since this role involves using data to drive marketing strategies, be sure to mention any relevant tools or platforms you’ve worked with. We love seeing candidates who can leverage data for impactful decision-making.
Highlight Collaboration Experience: This position requires working closely with sales and other teams, so share examples of how you've successfully collaborated in the past. We’re looking for team players who can bridge the gap between marketing and sales!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at ADP
✨Know Your ABM Inside Out
Make sure you brush up on account-based marketing (ABM) strategies and demand generation techniques. Be ready to discuss how you've successfully executed similar campaigns in the past, especially in a B2B context. This will show that you understand the nuances of the role and can hit the ground running.
✨Align with Sales Strategies
Since this role requires close collaboration with sales, come prepared with examples of how you've worked with sales teams to define target accounts and build aligned outreach strategies. Highlight your experience in creating integrated plans that drive shared goals, as this will resonate well with the interviewers.
✨Showcase Your Data Savvy
Be ready to talk about how you've used data and insights to optimise marketing campaigns. Discuss specific tools you've used, like Salesforce or Demandbase, and how they helped you measure campaign effectiveness and ROI. This will demonstrate your analytical skills and ability to make data-driven decisions.
✨Bring Creative Ideas to the Table
Think of innovative marketing initiatives you could propose for ADP. Whether it's a unique omni-channel campaign or a fresh approach to content creation, having creative ideas ready will show your enthusiasm for the role and your ability to think outside the box. Don't be afraid to share your vision!