Digital Marketing Manager (m/f/d)

ESI Digital Marketing Manager, Mid-Market & Enterprise – Paid Media

BASIC FUNCTION:

The Digital Marketing Manager will join the ESI Digital Demand team to build and own the digital go-to-market strategy and manage paid media performance for our mid-market and enterprise segments. Working with strategic agency partners you will take ownership of driving visibility and conversion of key channels including, but not limited to: SEM/PPC, Digital Display/Programmatic, Content Syndication, Paid Social and Affiliate management.

You’ll be joining a high performing team of digital experts that have consistently driven year on year growth and will be a fundamental player in the ambitious growth plans for a global organisation.

This role reports to the Director Digital Demand but will work very closely with the wider digital team, in particular the Growth and Field leaders for our core markets and sectors, SEO manager, product marketing team, performance media agency partners and the wider content and copywriting teams.

ESSENTIAL RESPONSIBILITIES:

• Build a digital strategy that delivers on our lead generation targets across our global markets and build long term, sustainable demand generation.
• Management of the performance media budget to effectively balance ROI across a blend of appropriate and effective channels.
• Take a test-and-learn approach to paid media management across channels, campaigns, content and destinations.
• Monitoring and reporting on performance of key channels at a platform level as well as performance through the marketing funnel
• Holistic approach to paid media management to maximise impact and increase share of voice in the market
• Management of performance media agencies
• Leverage performance media channels to deliver integrated and connected marketing programmes.
• Working with the web team, content teams, local marketers and agencies to develop and optimise effective ads, copy, and landing page experiences that drive conversion.
• Maintain compliance with internal policies and external regulations in partnership with internal stakeholders
• Use of digital analytics and reporting platforms to measure success and share performance.
• Identify, set-up and work with agency partners to launch into new channels and countries where necessary

EXPERIENCE:

• 5+ years’ build digital strategies and running or managing paid media activation, including (but not limited to) SEM/PPC, Paid Social etc.
• International business experience and campaign activation is a big advantage
• Deep understanding of performance marketing channel selection and activation
• Track record of using paid media to drive improvements in lead conversion and sales opportunities
• Demonstrable experience of managing performance media agencies to time, outcome, and budget
• Demonstrable knowledge/experience of ‘owning the follow up’ and tracking the ROI and performance of marketing activity through the sales process
• Experience working on cost per lead initiatives/affiliate programmes and connecting lead gen activity to broader marketing activation and sales follow-up
• Strongly analytical, with a focus on the numbers and the detail
• Demonstrable experience of managing and optimising paid media activation across geographies and languages.
• Naturally inquisitive and always asking ‘what’s next?’ to deliver the best possible outcome and best next action.
• Working knowledge of using Google Ads, Microsoft Ads, Meta, LinkedIn and the Google ecosystem of reporting platforms (Analytics, Looker etc.)
• Demonstrable experience of running tests and experiments to maximum reportable effect
• Experience and knowledge of digital marketing attribution and testing frameworks
• Experience with using Salesforce reporting is advantageous
• Knowledge or experience working as part of agile teams or running agile projects would be an advantage but not required
• Accuracy and attention to detail
• Proven track record of managing multiple projects on tight deadlines and driving meaningful results
• Exposure to working in large, global organizations would be useful
• Strong communication skills, both written and verbal, and ability to negotiate and influence senior stakeholders inside and outside of the company (e.g. vendor and agency negotiations & management)
• Knowledge of the HCM/HR/Payroll market would be an advantage but not a requirement

GENERAL SKILLS AND QUALIFICATIONS

• The language of ADP is English
• Excellent technical, oral, and written communication skills required.
• Ability to build strong individual and team relationships and manage multiple programs concurrently.
• Good attention to detail skills.
• Ability to problem solve, multi-task and meet deadlines
• Work independently and interact with various levels of management
• Ability to function in a flexible, constantly changing environment essential
• Outstanding organisational and time management skills for managing multiple, diverse, and conflicting activities
• Exceptional ability to translate business requirements into high-level and detailed functional specifications
• Effectively plans, coordinates and prioritizes work efforts of multiple groups
• Ability to work at a detailed level while maintaining the big picture of the overall system design
• Problem Analysis/Resolution – Gathers information on issues to construct options and either make decisions or recommends options to Sr. Mgmt., as appropriate
• Anticipates, identifies, and resolves problems in a timely manner
• Assigns tasks to appropriate cross functional resources but most importantly owns the follow-up
• Ability to communicate effectively with both business and technical staff and convey complex ideas
• Results oriented, proactive and spirit of initiative.