At a Glance
- Tasks: Execute B2B lead generation campaigns and manage timelines for impactful results.
- Company: Adoreboard, a Belfast-born AI company transforming customer experience into revenue.
- Benefits: Competitive salary, hybrid working, and clear growth opportunities in demand generation.
- Other info: Join a dynamic team with direct exposure to the full lead generation funnel.
- Why this job: Make a real impact on campaigns that drive growth for Fortune 1000 clients.
- Qualifications: 2+ years in B2B marketing with strong project management and copywriting skills.
The predicted salary is between 31500 - 38500 £ per year.
Adoreboard is a Belfast-born AI company helping enterprises turn customer experience into measurable revenue outcomes.
Our clients include Fortune 1000 organisations across financial services, healthcare, and other high-churn industries in the US, UK, and Australia.
We’re building our sales and demand generation function for scale, and we’re looking for a hands‑on Demand Generation Associate to help execute campaigns that create qualified pipeline and drive growth.
The Opportunity
This is not a strategy-only role.
You’ll take B2B lead generation campaigns from planning through to performance reporting.
You’ll manage timelines, write conversion-focused copy, build campaign assets, support webinars and events, and track results to improve future campaigns.
You’ll work closely with Sales, Corporate Marketing, and the BDR/BDM teams to ensure campaigns are aligned with outbound activity and deliver real business impact.
- What You’ll Do
- Own and manage the campaign calendar across multiple concurrent campaigns
- Coordinate with design, sales, marketing, and external stakeholders to ensure campaigns launch on time
- Write high-converting copy for emails, landing pages, Linked In ads, and social content
- Build landing pages in Word Press
- Configure email nurture flows and marketing automation in Hub Spot
- Set up campaign tracking using UTMs, tags, and integrations
- Support webinars, podcasts, and events with promotional and operational execution
- Monitor performance metrics including MQLs, CTR, conversion rates, and cost per lead
- Produce clear, actionable campaign reports
- Run A/B tests on subject lines, creative, and landing pages and feed insights back into future campaigns
- What We’re Looking For
- 2+ years’ experience in a B2B marketing, demand generation, or campaign execution role
- Experience in a Saa S or technology environment is highly desirable
- Strong project management skills with the ability to manage several campaigns simultaneously
- Excellent copywriting skills across email, landing pages, and short-form ad/social content
- Working knowledge of Hub Spot (or similar marketing automation/CRM platform)
- Experience with Word Press
- Familiarity with Google Analytics, UTM structures, and basic tracking setup
- Analytical mindset with the ability to turn campaign data into actionable insights
- Experience with Linked In organic and paid campaigns
- A commercial, growth-oriented mindset focused on leads and pipeline generated, not just assets delivered
What We Offer
- Competitive base salary
- Hybrid working from our Belfast office
- Direct exposure to the full lead generation funnel
- A role where your campaign output is visibly connected to pipeline and revenue
- Clear opportunity to grow into a broader Demand Generation or Growth Marketing role as the company scales
- #J-18808-Ljbffr
Demand Generation Associate employer: Adoreboard
Adoreboard is an exceptional employer, offering a dynamic work environment in the heart of Belfast where innovation meets collaboration. As a Demand Generation Associate, you'll enjoy hybrid working arrangements, competitive salaries, and the chance to directly impact revenue outcomes for leading enterprises. With clear pathways for career growth into broader marketing roles, you'll thrive in a culture that values your contributions and fosters professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Associate
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Adoreboard and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Adoreboard are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Adoreboard on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Adoreboard. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Associate
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Adoreboard. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Adoreboard:Show us that you’ve done your homework! In your application, briefly mention what you admire about Adoreboard’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Adoreboard
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Adoreboard will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Adoreboard, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
