Area Sales Manager

Area Sales Manager

London Full-Time 28000 - 36000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales growth and build relationships in the hospitality sector.
  • Company: Join a leading Purchasing Solutions Organisation supporting over 10,000 members.
  • Benefits: Enjoy uncapped bonuses, car allowance, and a fun team culture with regular socials.
  • Why this job: Thrive in a dynamic environment with excellent career development opportunities.
  • Qualifications: Proven field sales experience, strong relationship-building skills, and a clean UK driving licence.
  • Other info: Collaborative team with a focus on personal and professional growth.

The predicted salary is between 28000 - 36000 £ per year.

Job Title: Area Sales Manager

Job Category: Sales / Field Sales

Location: London, Home Counties, Essex, Kent

Salary: £35,000 to £45,000 Basic + Uncapped Bonus, Car Allowance, Laptop, Mobile Phone & Length of Service Rewards

Hours of Work: Monday – Friday

Position Type: Full-time / Permanent

The Opportunity

We are seeking an enthusiastic and driven Area Sales Manager to join our client\’s dynamic, field-based sales and customer relationship team. This role focuses on developing new business opportunities and managing existing accounts across key sectors such as pubs, hotels, bars, golf clubs, and leisure venues.

You’ll take ownership of your territory, build strong relationships with clients, drive sales growth, and maintain a customer-centric approach. Working with a market-leading supplier network, this role offers excellent earning potential, career development, and the chance to thrive in a collaborative and supportive environment.

The Role

  1. Identify and secure new business opportunities while nurturing long-term relationships with existing clients.
  2. Collaborate with internal teams, including procurement, customer service, and senior management, to expand the customer base and grow sales.
  3. Manage the entire sales process from the initial meeting to converting prospects into active customers.
  4. Engage with leisure and hospitality businesses, offering tailored solutions to meet their needs.
  5. Attend monthly meetings at the company’s headquarters near Bristol.

Essential Skills and Experience

  • Proven track record in field sales, particularly in the food, drink, or leisure and hospitality sectors.
  • Strong ability to establish and maintain long-term customer relationships.
  • Confident and skilled in taking opportunities from the initial conversation to successful outcomes.
  • In-depth knowledge of the UK catering, licensing, and leisure industries.
  • Highly motivated, results-oriented, and service-focused.
  • Excellent communication and presentation skills.
  • Proficiency in MS Office (Word, Excel) and the ability to quickly adapt to internal systems.
  • Full, clean UK driving licence.

Desirable Skills

  • Operational experience within hospitality, such as working in restaurants, bars, or hotels.

What’s On Offer

  • Salary: £32,500 – £39,500 per annum (dependent on experience).
  • Bonus: Uncapped commission structure.

Benefits

  • Car allowance.
  • Laptop and iPhone.
  • 21 days of holiday (plus bank holidays), with the option to earn additional leave through service milestones.
  • Company pension scheme.
  • Comprehensive training and a personalised development plan.
  • Collaborative, fun, and supportive team culture.
  • Regular team socials and access to a fully stocked kitchen of drinks and snacks.

About The Company

They are a leading Purchasing Solutions Organisation, supporting over 10,000 members across various industries. By leveraging collective purchasing power, they help businesses achieve the best pricing and streamline their procurement processes. The team is ambitious, diverse, and committed to delivering excellence, with a focus on supporting employees to grow personally and professionally in a vibrant work environment.

About You

We are looking for a self-motivated, results-driven individual with a passion for sales and relationship management. You’ll thrive on autonomy, excel at managing your workload, and enjoy contributing to the growth and success of the team.

Apply Today

If this sounds like the perfect role for you, we’d love to hear from you! Take the next step in your career by applying now to join our outstanding team.

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Area Sales Manager employer: Adore Recruitment

Join a leading Purchasing Solutions Organisation that champions employee growth and offers a vibrant work culture in London and the Home Counties. With competitive salaries, uncapped bonuses, and a supportive team environment, you will thrive while building strong client relationships in the dynamic leisure and hospitality sectors. Enjoy comprehensive training, regular team socials, and a commitment to your professional development as you take ownership of your territory and drive sales success.
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Contact Detail:

Adore Recruitment Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager

✨Tip Number 1

Familiarise yourself with the key sectors mentioned in the job description, such as pubs, hotels, and leisure venues. Understanding their specific needs and challenges will help you engage more effectively during interviews.

✨Tip Number 2

Network within the food, drink, and hospitality industries. Attend relevant events or join online forums to connect with professionals who can provide insights or even referrals for the Area Sales Manager role.

✨Tip Number 3

Prepare to discuss your previous sales successes in detail. Be ready to share specific examples of how you've developed new business opportunities and maintained long-term client relationships.

✨Tip Number 4

Research our company and its values thoroughly. Being able to articulate how your personal goals align with our mission will demonstrate your genuine interest and commitment to the role.

We think you need these skills to ace Area Sales Manager

Field Sales Experience
Customer Relationship Management
Business Development
Sales Process Management
Industry Knowledge (Food, Drink, Leisure, Hospitality)
Communication Skills
Presentation Skills
Negotiation Skills
Results-Oriented Mindset
Proficiency in MS Office (Word, Excel)
Adaptability to Internal Systems
Full UK Driving Licence
Self-Motivation
Team Collaboration

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience in field sales, particularly in the food, drink, or leisure and hospitality sectors. Use specific examples to demonstrate your proven track record and ability to build long-term customer relationships.

Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Mention how your skills align with the job requirements, particularly your ability to drive sales growth and manage client relationships effectively.

Highlight Relevant Skills: In your application, emphasise your communication and presentation skills, as well as your proficiency in MS Office. If you have operational experience within hospitality, be sure to include that as it is a desirable skill for this position.

Showcase Your Motivation: Convey your self-motivation and results-driven attitude in your application. Explain how you thrive on autonomy and how you plan to contribute to the growth and success of the team, aligning with the company's values and culture.

How to prepare for a job interview at Adore Recruitment

✨Know Your Sector

Familiarise yourself with the food, drink, and leisure industries. Understand current trends and challenges in these sectors, as this knowledge will help you engage in meaningful conversations during the interview.

✨Demonstrate Relationship Building Skills

Prepare examples of how you've successfully built and maintained long-term client relationships in your previous roles. Highlight specific strategies you used to nurture these connections, as this is crucial for the Area Sales Manager position.

✨Showcase Your Sales Process Knowledge

Be ready to discuss your approach to managing the sales process from initial contact to closing deals. Use concrete examples to illustrate your ability to convert prospects into active customers, which is a key responsibility of the role.

✨Prepare for Scenario Questions

Anticipate scenario-based questions that may assess your problem-solving skills and adaptability. Think about how you would handle various situations in the field, especially when engaging with clients in the hospitality sector.

Area Sales Manager
Adore Recruitment
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  • Area Sales Manager

    London
    Full-Time
    28000 - 36000 £ / year (est.)

    Application deadline: 2027-07-15

  • A

    Adore Recruitment

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