At a Glance
- Tasks: Lead the strategy for PLG at Adobe, driving growth and integration with Semrush.
- Company: Join Adobe, a leader in creative software, known for innovation and inclusivity.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to making an impact.
- Why this job: Shape the future of product-led growth in a dynamic, collaborative environment.
- Qualifications: 10+ years in PLG or growth strategy with strong cross-functional leadership skills.
The predicted salary is between 100000 - 150000 € per year.
Key Responsibilities
- Analyze and structure the M/PLG workstream, lead the holistic assessment of how Semrush’s PLG engine operates today, including activation loops, acquisition channels, experimentation culture, segmentation strategy, and quarterly OKR-led planning.
- Define a scalable operating model that preserves Semrush’s PLG speed while aligning with Adobe’s governance and brand safety requirements.
- Identify friction points where Adobe systems (e.g., complex user management, compliance, internal integrations) may slow down PLG velocity and create mitigation strategies that prioritize customer value.
- Establish a strategy for how M/PLG should integrate into Adobe’s broader product, marketing, and GTM model; partner with the various Adobe × Semrush workstreams to create a unified approach.
- Build a shared Adobe × Semrush metric and taxonomy system to track customer health, demand, churn, PLG funnel performance, acquisition signals, and activation/expansion loops; align reporting standards and create dashboards and visibility rhythms.
- Define clear rules of engagement, escalation paths, and cross-functional workflows to operationalize M/PLG across the end-to-end customer lifecycle, work with Product, Marketing, CS, and Sales to build repeatable playbooks, and support training, onboarding, and lifecycle programs.
- Drive cross-org alignment by facilitating clarity of purpose, prioritization, and OKR-focused execution across all M/PLG stakeholders; influence senior executives and build a long-term roadmap for a combined PLG-powered experience.
Required Qualifications
- 10+ years in PLG, growth strategy, or product strategy leadership roles.
- Strong experience in cross-functional leadership across product, marketing, engineering, and GTM.
- Deep understanding of PLG mechanics, experimentation models, and data-driven growth loops (activation, retention, expansion).
- Proven track record of leading integration efforts or operating model transformations in complex, multi-product organizations.
- Ability to synthesize complex cross-org inputs into clear strategic recommendations.
Preferred Qualifications
- Strong communication skills with experience influencing SVP/EVP-level leaders.
- Experience in SEO, marketing technologies, or multi-modal growth engines like Semrush’s.
- Knowledge of enterprise-grade operations models, compliance environments, and SLG-PLG hybrid motions.
- Familiarity with Adobe’s ecosystem and organizational model.
Success Criteria (First 12 Months)
- A fully defined M/PLG operating model adopted across Adobe × Semrush teams.
- A unified set of metrics, reporting frameworks, and dashboards in place.
- Clear, repeatable cross-functional workflows reducing integration friction across product, engineering, GTM, and customer-facing teams.
- Demonstrated acceleration in activation, engagement, or expansion driven by improved PLG alignment.
- Establishment of a trusted cross-company cadence (QBRs, VOC loops, GTM alignment) with all major stakeholders.
Director, PLG Strategy in London employer: Adobe
At Adobe, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Director of PLG Strategy, you will have the opportunity to lead transformative initiatives within a collaborative environment, driving innovation and growth while benefiting from extensive professional development resources. Our commitment to employee well-being, coupled with the chance to work at the forefront of product-led growth strategies, makes Adobe an exceptional employer for those seeking meaningful and impactful careers.
StudySmarter Expert Advice🤫
We think this is how you could land Director, PLG Strategy in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry, especially those at Adobe or Semrush. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by diving deep into PLG strategies. Brush up on your knowledge of activation loops and customer engagement metrics. Show us you know your stuff and can bring value right from the get-go!
✨Tip Number 3
Don’t just wait for job postings! Keep an eye on our website and apply directly. We love seeing proactive candidates who are eager to join the team and make an impact.
✨Tip Number 4
Follow up after interviews! A quick thank-you note can go a long way. It shows your enthusiasm and keeps you fresh in our minds as we make decisions.
We think you need these skills to ace Director, PLG Strategy in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in PLG and growth strategy. We want to see how your background aligns with the key responsibilities outlined in the job description.
Showcase Your Leadership Skills:Since this role involves cross-functional leadership, don’t forget to include examples of how you've influenced teams and driven strategic initiatives. We love seeing candidates who can lead and inspire others!
Be Data-Driven:Demonstrate your understanding of data-driven growth loops and PLG mechanics. Use specific metrics or achievements from your past roles to illustrate your impact. We appreciate a numbers-oriented approach!
Apply Through Our Website:We encourage you to submit your application through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people!
How to prepare for a job interview at Adobe
✨Know Your PLG Inside Out
Make sure you have a solid grasp of Product-Led Growth (PLG) mechanics and how they apply to the role. Brush up on activation loops, acquisition channels, and data-driven growth strategies. Being able to discuss these concepts confidently will show that you're not just familiar with the theory but can also apply it in practice.
✨Prepare for Cross-Functional Collaboration
Since this role involves working across various teams like Product, Marketing, and Sales, think about examples from your past where you've successfully led cross-functional initiatives. Be ready to share how you navigated challenges and built alignment among different stakeholders.
✨Showcase Your Strategic Thinking
The interviewers will want to see your ability to synthesise complex information into clear strategic recommendations. Prepare to discuss how you've approached similar challenges in the past, particularly in multi-product organisations. Use specific metrics or outcomes to illustrate your impact.
✨Communicate with Confidence
Strong communication skills are key, especially when influencing senior leaders. Practice articulating your thoughts clearly and concisely. Consider doing mock interviews with a friend or mentor to refine your delivery and ensure you can convey your ideas effectively during the actual interview.
