Product Manager, B2B Expansion and Growth in Edinburgh

The position is in the Edinburgh, Scotland Adobe office; candidates must be able to work in-office Tuesday-Thursday weekly.

Are you passionate about driving growth and delivering exceptional customer experiences? The B2B Expansion team (within Adobe’s Unified Platform) is looking for a Product Manager to play a pivotal role in driving growth across Adobe’s SMB and Mid-market business. Our team builds the workflows, features, and monetization strategies that power Adobe’s amazing growth. For nearly every new product Adobe brings to market, our team is a key part of its launch and growth strategy.

Please note: We’re hiring across a wide range of experience levels for this role - from new graduates, or candidates early in their PM career who bring exceptional judgment and are ready to grow quickly with strong mentorship, to seasoned PMs who can own complex initiatives from day one. We’ll match the level of the role to the strength and experience of the candidate, so don’t rule yourself out based on years of experience: if you’re the right person, there’s a place for you here.

What you’ll do:

• Drive product management on the B2B Expansion team, partnering closely with the team daily and reporting to a Sr. Manager of Product Management.
• Collaborate with cross-functional teams across engineering, design, analytics, and go-to-market to define and ship impactful product experiences.
• Define and own product vision, strategy, and roadmap for growth initiatives within the B2B Expansion team.
• Identify opportunities to improve free-to-paid conversion, trial activation, and SMB/Mid-market retention.
• Develop hypotheses, help design and run A/B tests, analyse results, and translate findings into clear product decisions and next steps.
• Write clear test charters that guide experimentation from setup through readout.
• Work closely with data, pulling insights from dashboards, funnel analyses, and behavioural signals, to prioritise the highest-impact opportunities and measure success of shipped features.
• Partner with go-to-market, engineering, design, and analytics teams to launch product features that directly contribute to revenue generation and new product monetisation.
• Be the customer advocate every step along the way, helping the entire team keep a sharp customer focus.

What we’re looking for:

• Open to all experience levels - from new graduates to 6+ years in product management.
• Strong interest in product-led growth (PLG): curiosity about the mechanics of free-to-paid conversion and how to move those metrics.
• Direct experience in free, freemium, or trial product models is a strong plus.
• Comfort with A/B testing: writing test charters, designing experiments, running tests, and analysing results to make confident product decisions.
• Strong data orientation: comfortable working directly with data, defining success metrics, and using quantitative insights to guide prioritisation and strategy.
• Ability and appetite to learn quickly with a curious, problem-solving-focused mind.
• Excellent business intuition, sound judgment, and the ability to influence key stakeholders.
• A bachelor’s degree is required; an MBA or master’s degree in a related field is preferred.
• Experience with AI: looking for a candidate who has experience building or working with AI-powered features or products.

About Adobe: Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalised customer experiences. Adobe’s industry-leading offerings enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.